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    "date": "2015-01-17T15:04:36",
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    "slug": "customer-surveys-bridging-expectation-gap-consumers-suppliers",
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    "link": "http:\/\/www.surveyrock.com\/blog\/ro\/customer-surveys-bridging-expectation-gap-consumatori-furnizori\/",
    "title": {
        "rendered": "Sondajele de opinie ale clien\u021bilor - Reducerea decalajului de a\u0219tept\u0103ri \u00eentre consumatori \u0219i furnizori"
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        "rendered": "<p><strong>Not\u0103: Termen de consumatori \u0219i furnizori poate fi \u00eenlocuit cu cel de \u00eentreprinderi \u0219i clien\u021bi.<\/strong><\/p>\n\n\n\n<p>Pentru a explica \u00een termeni simpli, un decalaj de a\u0219tept\u0103ri apare atunci c\u00e2nd exist\u0103 o diferen\u021b\u0103 \u00eentre ceea ce a\u0219teapt\u0103 clien\u021bii dvs. de la dvs. \u0219i ceea ce primesc de fapt. De\u0219i este utilizat pe scar\u0103 larg\u0103 ca un concept de audit - \u00een termeni generali, un <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">diferen\u021ba de a\u0219tept\u0103ri<\/a> poate fi explicat\u0103 cu ajutorul urm\u0103toarelor scenarii:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un angajat care se a\u0219teapt\u0103 la o m\u0103rire de salariu \u0219i o promovare, dar nu o prime\u0219te<\/li><li>Un client care se a\u0219teapt\u0103 la produse de \u00eenalt\u0103 calitate, dar care se alege cu produse de calitate inferioar\u0103<\/li><li>Un investitor care se a\u0219teapt\u0103 la un anumit randament al investi\u021biei, dar nu \u00eel prime\u0219te<\/li><\/ul>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/01\/customer-surveys-bridging-expectation-gap-consumers-suppliers\/\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/01\/Customer-survey-expectation-gap.jpg\" alt=\"Diferen\u021ba dintre a\u0219tept\u0103rile clien\u021bilor \u00een cadrul sondajelor\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Pentru ca orice afacere s\u0103 prospere, este esen\u021bial s\u0103 se acopere acest decalaj. Acest lucru permite o mai bun\u0103 gestionare a rela\u021biilor cu clien\u021bii. De asemenea, faciliteaz\u0103 elaborarea politicilor legate de angaja\u021bi, marketingul \u0219i alte strategii orientate c\u0103tre clientul de afaceri.<\/p>\n\n\n\n<p>At\u00e2t pentru industriile mici, c\u00e2t \u0219i pentru cele mijlocii, \u00een\u021belegerea clien\u021bilor lor este esen\u021bial\u0103. \u00cen special pentru o industrie de servicii, satisfac\u021bia clien\u021bilor \u0219i a angaja\u021bilor este cheia cre\u0219terii.<\/p>\n\n\n\n<p>Cercet\u0103rile au stabilit c\u0103 este nevoie de <a href=\"http:\/\/hotelexecutive.com\/business_review\/2382\/closing-the-gap-between-guest-expectation-and-management-perception\">de cinci ori<\/a> mai mult pentru a aduce un nou client \u00een afacerea dumneavoastr\u0103. \u00cen acela\u0219i timp, un client mul\u021bumit care aduce mai mul\u021bi clien\u021bi poate reduce substan\u021bial cheltuielile de marketing \u0219i publicitate.<\/p>\n\n\n\n<p>Deci, cum pute\u021bi reduce decalajul dintre a\u0219tept\u0103ri \u0219i cum pute\u021bi asigura satisfac\u021bia \u0219i p\u0103strarea clien\u021bilor?<\/p>\n\n\n\n<p>Prin efectuarea de cercet\u0103ri \u0219i sondaje! Pentru a \u00een\u021belege de ce a fost creat acest decalaj, se poate utiliza un sondaj adecvat. Acest sondaj, odat\u0103 completat \u0219i returnat, v\u0103 va permite s\u0103 analiza\u021bi de ce se pl\u00e2ng clien\u021bii dumneavoastr\u0103. Ce nu le place? De ce nu sunt mul\u021bumi\u021bi angaja\u021bii dumneavoastr\u0103? Ce mai pute\u021bi face pentru a v\u0103 \u00eembun\u0103t\u0103\u021bi produsele \u0219i serviciile?<\/p>\n\n\n\n<p>Problema nu se termin\u0103 aici. Proiectarea unui sondaj poate fi o sarcin\u0103 descurajant\u0103 \u00een sine. Costurile implicate, procedurile necesare, compilarea \u0219i analiza sunt c\u00e2teva dintre provoc\u0103rile cu care v\u0103 ve\u021bi confrunta. \u00cen plus, va reflecta sondajul dumneavoastr\u0103 cu adev\u0103rat punctele de vedere \u0219i opiniile publicului dumneavoastr\u0103? Vor fi ele suficiente \u0219i adecvate pentru a acoperi diferen\u021ba?<\/p>\n\n\n\n<p><a href=\"http:\/\/www.surveyrock.com\/online-survey-tools\">Sondaje online<\/a> ofer\u0103 o solu\u021bie simpl\u0103 \u0219i eficient\u0103 la toate aceste probleme. Aceste sondaje sunt <a href=\"http:\/\/www.surveyrock.com\/free-online-surveys\">rentabil\u0103<\/a> \u0219i u\u0219or de proiectat \u0219i distribuit. Sondajele pot fi <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">personalizat<\/a> nu numai pentru a \u00eendeplini cerin\u021bele organiza\u021biei dumneavoastr\u0103, ci \u0219i pentru a fi u\u0219or de \u00een\u021beles de c\u0103tre publicul \u021bint\u0103.<\/p>\n\n\n\n<p>\u00cen cele din urm\u0103, sondajul dumneavoastr\u0103 nu trebuie s\u0103 fie public. De exemplu, a\u021bi putea lua \u00een considerare posibilitatea de a distribui un chestionar pentru angaja\u021bi un anumit departament sau un anumit nivel ierarhic (\u00een func\u021bie de cuno\u0219tin\u021bele \u0219i expertiza acestora). Prin distribuirea linkului unic al sondajului c\u0103tre un anumit grup de persoane, pute\u021bi <a href=\"http:\/\/www.surveyrock.com\/home\/features.html\">restric\u021biona\u021bi-v\u0103 audien\u021ba<\/a>.<\/p>\n\n\n\n<p>Pentru a afla mai multe despre beneficiile sondajelor online \u0219i despre modul \u00een care acestea ajut\u0103 la reducerea diferen\u021belor de a\u0219tept\u0103ri dintre dumneavoastr\u0103 \u0219i clien\u021bii dumneavoastr\u0103, v\u0103 rug\u0103m s\u0103 vizita\u021bi <a href=\"http:\/\/www.surveyrock.com\/home\/\">SondajRock<\/a>.<\/p>",
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        "rendered": "<p>Not\u0103: Termenul de consumatori \u0219i furnizori poate fi \u00eenlocuit cu cel de \u00eentreprinderi \u0219i clien\u021bi. Pentru a explica \u00een termeni simpli, un decalaj de a\u0219tept\u0103ri apare atunci c\u00e2nd exist\u0103 o diferen\u021b\u0103 \u00eentre ceea ce clien\u021bii dumneavoastr\u0103 a\u0219teapt\u0103 de la dumneavoastr\u0103 \u0219i ceea ce primesc \u00een realitate. De\u0219i este utilizat pe scar\u0103 larg\u0103 ca un concept de audit - \u00een termeni generali, un decalaj de a\u0219tept\u0103ri poate [...]<\/p>",
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