{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/awesome-ways-launch-product-social-media\/", "title": { "rendered": "Moduri grozave de a lansa un produs pe Social Media" }, "content": { "rendered": "

Probabil c\u0103 v-a\u021bi g\u00e2ndit la toate lucrurile pe care concuren\u021bii dvs. le-au f\u0103cut atunci c\u00e2nd \u0219i-au lansat produsele. A fost o campanie uria\u0219\u0103, cu grafic\u0103 inutil\u0103, care p\u0103rea s\u0103 func\u021bioneze foarte bine \u0219i chiar i-a ajutat s\u0103 ajung\u0103 la profit?<\/p>\n\n\n\n

\u00cen calitate de \u00eentreprindere mic\u0103, este de \u00een\u021beles c\u0103 ave\u021bi resurse limitate, dar pute\u021bi compensa acest lucru \u0219i pute\u021bi ajunge la o baz\u0103 de clien\u021bi mai mare cu ajutorul social media. Este rapid, fiabil \u0219i, cel mai bun dintre toate, GRATUIT.<\/p>\n\n\n\n\n\n\n\n

\u00cencepe\u021bi cu un teaser<\/h3>\n\n\n\n

\u00cenainte de a lansa efectiv un produs, face\u021bi o campanie teaser<\/a>. \u00cencepe\u021bi s\u0103 v\u0103 g\u00e2ndi\u021bi la modalit\u0103\u021bile prin care pute\u021bi folosi social media pentru a sugera c\u0103 urmeaz\u0103 ceva interesant. G\u0103si\u021bi un nume precum \"proiectul xyz\" \u0219i men\u021biona\u021bi-l din c\u00e2nd \u00een c\u00e2nd \u00een post\u0103rile dumneavoastr\u0103. Trebuie s\u0103 crea\u021bi hype. Ve\u021bi fi surprin\u0219i de c\u00e2\u021bi dintre adep\u021bii dvs. v\u0103 vor suna, v\u0103 vor trimite mesaje, v\u0103 vor scrie \u0219i v\u0103 vor \u00eentreba despre acest proiect.<\/p>\n\n\n\n

Lucra\u021bi la imagini<\/h3>\n\n\n\n

Nu uita\u021bi s\u0103 \u021bine\u021bi cont de aceste c\u00e2teva lucruri atunci c\u00e2nd face\u021bi campania. Experimenta\u021bi folosind post\u0103ri pe Facebook cu \u0219i f\u0103r\u0103 imagini, partaja\u021bi imagini \u00een curs de realizare, de exemplu, imagini neclare \u0219i nu uita\u021bi s\u0103 nu dezv\u0103lui\u021bi prea multe nim\u0103nui pentru a men\u021bine suspansul.<\/p>\n\n\n\n

\"Re\u021beaua<\/figure><\/div>\n\n\n\n

Video<\/h3>\n\n\n\n

Ave\u021bi, de asemenea, op\u021biunea de a crea ceva personal, cum ar fi un videoclip, de exemplu. Pute\u021bi crea unul care s\u0103 prezinte modul \u00een care echipa dvs. este absorbit\u0103 de planificarea unui nou proiect. Acest lucru va cre\u0219te curiozitatea \u0219i anticiparea.<\/p>\n\n\n\n

Lista de interese prin e-mail<\/h3>\n\n\n\n

Po\u021bi chiar s\u0103 \u00eencepi o list\u0103 de e-mailuri unice pentru persoanele care doresc s\u0103 afle mai multe despre lansare. Po\u021bi face un link special cu clic pe care oamenii se pot \u00eenscrie \u0219i pot primi actualiz\u0103ri din interior dac\u0103 sunt sincer interesa\u021bi. Acum, scopul acestei liste este de a da de veste atunci c\u00e2nd produsul dvs. se lanseaz\u0103 efectiv. G\u00e2nde\u0219te-te la asta, oamenii care \u00ee\u0219i fac timp s\u0103 vizualizeze con\u021binutul t\u0103u vor men\u021biona, la un moment dat, acest lucru celor din jurul lor.<\/p>\n\n\n\n

Divertisment \u0219i educa\u021bie<\/h3>\n\n\n\n

Acum, c\u00e2nd \u00een sf\u00e2r\u0219it sose\u0219te momentul lans\u0103rii, asigura\u021bi-v\u0103 c\u0103 ad\u0103uga\u021bi o parte diferit\u0103 a procesului de lansare, cu resurse cum ar fi instruc\u021biuni, sfaturi \u0219i lec\u021bii pentru acas\u0103. \u00cen acest fel, ve\u021bi ad\u0103uga valoare \u0219i mul\u021bi oameni vor dori s\u0103 afle mai multe despre produsul despre care a\u021bi vorbit.<\/p>\n\n\n\n

Familiariza\u021bi-v\u0103 \u0219i familiariza\u021bi-v\u0103 cu noul produs<\/h3>\n\n\n\n

Odat\u0103 ce produsul a fost lansat, sau \u00een timpul pre-lans\u0103rii, pute\u021bi oric\u00e2nd s\u0103 v\u0103 lua\u021bi un interviu. O idee bun\u0103 ar fi fi s\u0103 include\u021bi c\u00e2teva \u00eentreb\u0103ri pe care cineva le poate pune \u0219i, poate, s\u0103 alege\u021bi o gazd\u0103 care s\u0103 aib\u0103 leg\u0103tur\u0103 \u0219i cu produsul dvs. Acest lucru v\u0103 va permite s\u0103 crea\u021bi hype-ul de care ave\u021bi nevoie pentru a v\u0103 plasa marca sau produsul pe harta proverbial\u0103.<\/p>\n\n\n\n

Nu exist\u0103 nicio modalitate sigur\u0103 de a \u0219ti dac\u0103 oamenii r\u0103sp\u00e2ndesc cu adev\u0103rat cuv\u00e2ntul sau nu. O posibilitate de a face fa\u021b\u0103 acestui lucru este de a cere adep\u021bilor loiali s\u0103 r\u0103sp\u00e2ndeasc\u0103 cuv\u00e2ntul. Include\u021bi-o \u00een e-mailurile dvs., face\u021bi referire la ea prin intermediul etichetelor hashtag \u0219i r\u0103spunde\u021bi tuturor celor care o \u00eemp\u0103rt\u0103\u0219esc.<\/p>\n\n\n\n

Dup\u0103 ce a\u021bi f\u0103cut multe sau toate aceste activit\u0103\u021bi, c\u00e2nd sunte\u021bi \u00een sf\u00e2r\u0219it gata s\u0103 v\u0103 lansa\u021bi produsul, ave\u021bi deja un public entuziast care \u00eel a\u0219teapt\u0103.<\/p>", "protected": false }, "excerpt": { "rendered": "

Probabil c\u0103 v-a\u021bi g\u00e2ndit la toate lucrurile pe care concuren\u021bii dvs. le-au f\u0103cut atunci c\u00e2nd \u0219i-au lansat produsele. A fost o campanie uria\u0219\u0103, cu grafic\u0103 inutil\u0103, care p\u0103rea s\u0103 func\u021bioneze foarte bine \u0219i chiar i-a ajutat s\u0103 ajung\u0103 la profit? \u00cen calitate de \u00eentreprindere mic\u0103, este de \u00een\u021beles c\u0103 ave\u021bi resurse limitate, dar pute\u021bi compensa [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nModuri grozave de a lansa un produs pe Social Media - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Sugestii pentru \u00eentreprinderile mici privind modul de lansare a unui produs prin intermediul social media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/ro\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moduri grozave de a lansa un produs pe Social Media - 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