{ "id": 121, "date": "2014-11-28T10:56:36", "date_gmt": "2014-11-28T09:56:36", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=121" }, "modified": "2020-10-19T20:48:51", "modified_gmt": "2020-10-19T18:48:51", "slug": "advice-making-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/consiliere-intocmire-sondaje-online\/", "title": { "rendered": "Sfaturi pentru a face sondaje online" }, "content": { "rendered": "

\u00cen orice tip de sondaj, nu este neobi\u0219nuit s\u0103 vede\u021bi c\u0103 vi se pun \u00eentreb\u0103ri despre codul po\u0219tal \u0219i despre cum a\u021bi aflat despre o anumit\u0103 companie. Mul\u021bi dintre noi am auzit aceste \u00eentreb\u0103ri atunci c\u00e2nd am vorbit la telefon cu companiile de cablu sau de internet. Aceste \u00eentreb\u0103ri sunt puse deoarece cunoa\u0219terea de c\u0103tre o companie a atitudinii unui client fa\u021b\u0103 de un produs sau serviciu pe care \u00eel patroneaz\u0103 este de mare importan\u021b\u0103.<\/p>\n\n\n\n\n\n\n\n

\u00cen mod similar, exist\u0103 mult mai multe date referitoare la clien\u021bi, care includ sentimentele \u0219i preferin\u021bele fa\u021b\u0103 de produse, precum \u0219i datele demografice ale clien\u021bilor. Acest lucru este extrem de util pentru antreprenori \u0219i proprietarii de afaceri mici, dac\u0103 ace\u0219tia posed\u0103 cuno\u0219tin\u021bele necesare pentru a aduna corect informa\u021biile \u0219i a interpreta rezultatele. Ceea ce ce este grozav la sondajele online este faptul c\u0103 sunt rapide \u0219i eficiente \u00een colectarea datelor \u0219i foarte multe rentabile. Mai jos sunt c\u00e2\u021biva pa\u0219i care v\u0103 vor ajuta s\u0103 \u00eencepe\u021bi s\u0103 face\u021bi face\u021bi sondaje.<\/p>\n\n\n\n

Determina\u021bi-v\u0103 obiectivele<\/strong><\/h3>\n\n\n\n

Este esen\u021bial s\u0103 stabili\u021bi ini\u021bial care sunt obiectivele afacerii dumneavoastr\u0103 \u00een eforturile de a realiza sondajul online. S-ar putea s\u0103 v\u0103 g\u00e2ndi\u021bi la o nou\u0103 linie de produse sau s\u0103 dori\u021bi s\u0103 acumula\u021bi informa\u021bii care s\u0103 consolideze ofertele pentru posibilii investitori sau comercian\u021bi. S-ar putea chiar s\u0103 dori\u021bi s\u0103 evalua\u021bi eficien\u021ba strategiilor dvs. de publicitate. Ar trebui s\u0103 fi\u021bi \u00een m\u0103sur\u0103 s\u0103 v\u0103 limita\u021bi durata sondajului, deoarece va trebui s\u0103 rezista\u021bi dorin\u021bei de a \u00eentreba despre tot ceea ce v\u0103 vine \u00een minte. \u00cen cele din urm\u0103, acest lucru \u00eenseamn\u0103 c\u0103 trebuie s\u0103 ave\u021bi o un set bine definit de obiective<\/strong> care v\u0103 va ajuta s\u0103 identifica\u021bi \u00eentreb\u0103rile pe care ar trebui s\u0103 le aplica\u021bi la sondaj.<\/p>\n\n\n\n

\"stabilirea<\/figure>\n\n\n\n

Func\u021bioneaz\u0103 \u00een mar\u0219arier<\/strong><\/h3>\n\n\n\n

De \u00eendat\u0103 ce v-a\u021bi stabilit obiectivele, ar trebui s\u0103 contempla\u021bi datele<\/strong> pe care dori\u021bi s\u0103 le ob\u021bine\u021bi din rezultatele sondajului \u0219i apoi folosi\u021bi g\u00e2ndirea invers\u0103 pentru a crea \u00eentreb\u0103ri care s\u0103 abordeze aceste aspecte. Ca o ilustrare, dac\u0103 dori\u021bi s\u0103 afla\u021bi \u00een ce m\u0103sur\u0103 clien\u021bii sau clien\u021bii apreciaz\u0103 serviciile oferite de afacerea dumneavoastr\u0103, adresa\u021bi-le toate \u00eentreb\u0103rile la care v\u0103 pute\u021bi g\u00e2ndi \u0219i care se refer\u0103 la modul \u00een care au fost servi\u021bi. Ar trebui puse \u00eentreb\u0103ri despre aspectele precum amabilitatea angaja\u021bilor, atmosfera \u0219i a\u0219a mai departe. Ave\u021bi grij\u0103 s\u0103 nu \u00eentreba\u021bi \u00eentreb\u0103ri cu dou\u0103 focuri de arm\u0103<\/a>. Acest lucru \u00eenseamn\u0103 c\u0103 nu ar trebui s\u0103 \u00eentreba\u021bi dou\u0103 lucruri \u00eentr-o \u00eentrebare care ar putea deruta sau obliga participantul s\u0103 r\u0103spund\u0103 \u00eentr-un mod la care nu v\u0103 a\u0219tepta\u021bi. De exemplu, nu pune\u021bi \u00eentreb\u0103ri de genul: \"c\u00e2t de primitori \u0219i experimenta\u021bi au fost operatorii de la serviciul clien\u021bilor?\". S-ar putea ca operatorii s\u0103 fi fost primitori, dar s\u0103 nu fi fost foarte experimenta\u021bi, sau invers. Acest lucru poate avea un impact asupra modului \u00een care participantul r\u0103spunde la \u00eentrebare. Ve\u021bi ob\u021bine cele mai bune rezultate dac\u0103 ve\u021bi face \u00eentreb\u0103rile mai concentrate \u0219i mai relevante pentru obiectivele dumneavoastr\u0103.<\/p>\n\n\n\n

Fi\u021bi con\u0219tien\u021bi de orice prejudecat\u0103<\/strong><\/h3>\n\n\n\n

Probabil cunoa\u0219te\u021bi tipurile de r\u0103spunsuri pe care este probabil s\u0103 le primi\u021bi \u00een cadrul sondajelor dumneavoastr\u0103. Cu toate acestea, este o gre\u0219eal\u0103 frecvent\u0103 s\u0103 creeze \u00eentreb\u0103ri care s\u0103 conduc\u0103 la r\u0103spunsurile pe care le dori\u021bi. De exemplu: \"Sunte\u021bi de acord c\u0103 operatorii de la serviciul clien\u021bilor au fost primitori?\" Dac\u0103 conduce\u021bi participan\u021bii participantul \u00een acest fel, acesta tinde s\u0103 fie mai prietenos sau p\u0103rtinitor, chiar dac\u0103 nu este adev\u0103rat. Lua\u021bi \u00een considerare randomizarea ordinii \u00eentreb\u0103rilor \u0219i asigura\u021bi-v\u0103 c\u0103 sunt \u00eentreb\u0103ri reale \u0219i nu afirma\u021bii.<\/p>\n\n\n\n

Experimenta\u021bi mai \u00eent\u00e2i<\/strong><\/h3>\n\n\n\n

Este o idee bun\u0103 s\u0103 solicita\u021bi mai \u00eent\u00e2i unei persoane cu experien\u021b\u0103 s\u0103 v\u0103 editeze sondajul. Acesta trebuie s\u0103 fie clar \u0219i direct, cu \u00eentreb\u0103ri punctuale. Ave\u021bi grij\u0103 s\u0103 cronometra\u021bi momentul \u00een care cineva r\u0103spunde la sondaj. Dac\u0103 dureaz\u0103 prea mult sau dac\u0103 sunt prea multe \u00eentreb\u0103ri, mul\u021bi participan\u021bi nu vor termina sondajul. \u00centreb\u0103rile deschise vor necesita mai mult timp pentru a r\u0103spunde. Cu toate acestea, ele vor da rezultate mai bune. A\u0219adar, nu v\u0103 speria\u021bi \u0219i \u00eencepe\u021bi s\u0103 folosi\u021bi un instrument gratuit de sondaj online<\/strong><\/a>!<\/p>\n\n\n\n

Aduna\u021bi rezultatul \u0219i evalua\u021bi informa\u021biile<\/strong><\/h3>\n\n\n\n

Este esen\u021bial s\u0103 v\u0103 urm\u0103ri\u021bi clien\u021bii. \u00cen acest sens, este posibil s\u0103 vi se cear\u0103 s\u0103 trimite\u021bi e-mailuri pentru a ob\u021bine feedback, s\u0103 publica\u021bi reclame pe site-ul dvs. web \u0219i chiar pe unele site-uri ter\u021be pentru a atrage mai multe persoane s\u0103 participe la sondaj. Asigura\u021bi-v\u0103 doar c\u0103 men\u021bine\u021bi sondajul deschis \u0219i disponibil timp de o s\u0103pt\u0103m\u00e2n\u0103 pentru a oferi tuturor o \u0219ans\u0103 corect\u0103 de a participa la el. De \u00eendat\u0103 ce ob\u021bine\u021bi rezultatele, analiza\u021bi-le \u0219i trage\u021bi propriile concluzii. Dup\u0103 ce a\u021bi f\u0103cut acest lucru, reveni\u021bi la obiectivele fundamentale din prima etap\u0103 \u0219i verifica\u021bi dac\u0103 le-a\u021bi atins cu ajutorul sondajului.<\/p>", "protected": false }, "excerpt": { "rendered": "

\u00cen orice tip de sondaj, nu este neobi\u0219nuit s\u0103 vede\u021bi c\u0103 vi se pun \u00eentreb\u0103ri despre codul po\u0219tal \u0219i despre cum a\u021bi aflat despre o anumit\u0103 companie. Mul\u021bi dintre noi am auzit aceste \u00eentreb\u0103ri atunci c\u00e2nd am vorbit la telefon cu companiile de cablu sau de internet. Aceste \u00eentreb\u0103ri sunt puse deoarece cuno\u0219tin\u021bele unei companii despre atitudinea unui client fa\u021b\u0103 de un produs sau [...]<\/p>", "protected": false }, "author": 1, "featured_media": 122, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 20 ], "class_list": [ "post-121", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-making-surveys" ], "yoast_head": "\nSfaturi pentru a face sondaje online - Articole SurveyRock<\/title>\n<meta name=\"description\" content=\"Sfaturi pentru elaborarea de sondaje online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/ro\/consigli-per-fare-sondaggi-online\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sfaturi pentru a face sondaje online - 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