{ "id": 114, "date": "2014-11-21T10:17:10", "date_gmt": "2014-11-21T09:17:10", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114" }, "modified": "2020-10-19T20:43:00", "modified_gmt": "2020-10-19T18:43:00", "slug": "look-online-marketing-research", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/ro\/look-online-marketing-marketing-research\/", "title": { "rendered": "O privire la cercetarea de marketing online" }, "content": { "rendered": "

Dac\u0103 vrei s\u0103 r\u0103m\u00e2i \u00een afaceri, trebuie s\u0103 fii la curent cu ceea ce doresc clien\u021bii t\u0103i, iar cercetarea de marketing prin intermediul internetului este exact modul \u00een care po\u021bi face fa\u021b\u0103 acestui lucru. Dac\u0103 crede\u021bi c\u0103 instinctul \u0219i ghicitul sunt o op\u021biune mai bun\u0103, atunci v\u0103 \u00een\u0219ela\u021bi amarnic. Acesta este motivul pentru care proprietarii de companii \u0219i comercian\u021bii au trecut la sondaje online pentru a colecta datele necesare pentru a se men\u021bine \u00een afaceri. Aceste tipuri de sondaje pot fi folosite pentru a discerne feedback-ul despre produse, obiceiurile de cump\u0103rare, evaluarea dimensiunilor de marketing, m\u0103surarea recunoa\u0219terii m\u0103rcii \u0219i multe altele.<\/p>\n\n\n\n\n\n\n\n

CUM FOLOSESC PROFESIONI\u0218TII SONDAJELE ONLINE<\/strong><\/h2>\n\n\n\n

Contacta\u021bi publicul<\/h3>\n\n\n\n

Dac\u0103 dori\u021bi s\u0103 ob\u021bine\u021bi informa\u021bii specifice de la publicul \u021bint\u0103, sondajele online sunt cu siguran\u021b\u0103 cea mai eficient\u0103 modalitate de a \u00eendeplini aceast\u0103 sarcin\u0103 - at\u00e2ta timp c\u00e2t ave\u021bi e\u0219antioane de pia\u021b\u0103 ideale c\u0103rora s\u0103 le transmite\u021bi sondajele. Este posibil s\u0103 trebuiasc\u0103 s\u0103 construi\u021bi o list\u0103 sau s\u0103 ave\u021bi deja una, dar s\u0103 ave\u021bi contactele c\u0103rora s\u0103 le livra\u021bi sondajele este o necesitate!<\/p>\n\n\n\n

Revizuirea pre\u021burilor produselor \u0219i a atrac\u021biilor<\/h3>\n\n\n\n

Primind feedback de la clien\u021bi din partea dvs. sondaje online<\/a>, sunte\u021bi \u00een m\u0103sur\u0103 s\u0103 construi\u021bi reflec\u021bii care vor aduce mai mult\u0103 satisfac\u021bie clien\u021bilor, \u00eembun\u0103t\u0103\u021biri ale produselor \u0219i, \u00een esen\u021b\u0103, v\u00e2nz\u0103ri. Dac\u0103 dori\u021bi un feedback optim, atunci va trebui s\u0103 pune\u021bi \u00eentreb\u0103ri precum: cum a\u021bi putea \u00eembun\u0103t\u0103\u021bi produsul nostru? De asemenea, a\u021bi putea s\u0103 \u00eentreba\u021bi clien\u021bii ce le place la produsele concurentului.<\/p>\n\n\n\n

Construi\u021bi tehnici \u0219i proceduri de social media<\/h3>\n\n\n\n

Sondajele online v\u0103 vor face fa\u021b\u0103 s\u0103 \u00een\u021belege\u021bi importan\u021ba rapid\u0103 a site-urilor de socializare. Integrarea acestora \u00een marketingul afacerii dvs. v\u0103 va ajuta foarte mult s\u0103 v\u0103 da\u021bi seama c\u0103 sunt sursele media pe care ar trebui s\u0103 le observa\u021bi. Ob\u021binerea unui \"retweet\" pe Twitter sau a unui \"like\" pe Facebook poate afi\u0219a doar at\u00e2t de mult, dar sondajele online v\u0103 ajut\u0103 s\u0103 \u00een\u021belege\u021bi \"de ceurile\" \u0219i ar putea ajuta la declan\u0219area unei noi idei pentru pia\u021ba dumneavoastr\u0103. Pentru a afla dac\u0103 clien\u021bii actuali ar fi interesa\u021bi de caracteristici sau clasific\u0103ri mai noi ale produselor, Twitter sau Facebook pot fi locuri excelente pentru a m\u0103sura curiozitatea.<\/p>\n\n\n\n

\"doar<\/figure>\n\n\n\n

Investigarea \u0219i evaluarea unei pie\u021be vizate<\/h3>\n\n\n\n

Una dintre cele mai mari cheltuieli ale companiilor dumneavoastr\u0103 ar putea fi marketingul. Ar trebui s\u0103 v\u0103 asigura\u021bi c\u0103 tehnicile de marketing pe care le ave\u021bi \u00een vedere vor aduce ROI-ul preconizat \u00eenainte de a \u00eencepe s\u0103 cheltui\u021bi fonduri pentru noi campanii. Studiile online de analiz\u0103 a pie\u021bei v\u0103 vor ajuta s\u0103 examina\u021bi cele mai bune pre\u021buri ale produselor, loca\u021biile ideale pentru revistele de v\u00e2nzare cu am\u0103nuntul \u0219i dimensiunea posibil\u0103 a pie\u021bei pe care v\u0103 afla\u021bi. M\u0103surarea pie\u021bei \u00eenainte de a intra pe ea este \u00eentotdeauna cea mai bun\u0103 cale.<\/p>\n\n\n\n

Afla\u021bi care sunt cele mai bune locuri pentru a viza clien\u021bii<\/h3>\n\n\n\n

Ave\u021bi nevoie s\u0103 v\u0103 distinge\u021bi posibilit\u0103\u021bile clien\u021bilor \u00eentr-o loca\u021bie nou\u0103? Folosi\u021bi aceste sondaje pentru a \u00eentreba poten\u021bialii cump\u0103r\u0103tori despre v\u00e2rst\u0103, sexul, venitul, loca\u021bia, locurile \u00een care fac cump\u0103r\u0103turi, hobby-urile, c\u00e2\u021bi copii au sau orice altceva. \u00cen acest fel, pute\u021bi afla unde este cel mai probabil s\u0103 se afle publicul dumneavoastr\u0103 \u0219i cum s\u0103 \u00eel viza\u021bi!<\/p>\n\n\n\n

Divizia de pia\u021b\u0103<\/h3>\n\n\n\n

Dac\u0103 ave\u021bi nevoie s\u0103 v\u0103 pune\u021bi greutatea \u00een favoarea dumneavoastr\u0103, \u00eencepe\u021bi s\u0103 lua\u021bi \u00een considerare segmentarea pie\u021bei de clien\u021bi. \u00cen esen\u021b\u0103, acest lucru \u00eenseamn\u0103 c\u0103 v\u0103 ve\u021bi concentra pe grupurile mai mici de consumatori care \u00eemp\u0103rt\u0103\u0219esc caracteristici predominante, cum ar fi geografia, utilizarea produsului, datele demografice sau stilul de via\u021b\u0103. Un sondaj online este modalitatea perfect\u0103 de a colecta toate aceste informa\u021bii necesare prin identificarea diferitelor diviziuni \u0219i a ceea ce caut\u0103 acestea \u00eentr-un produs sau serviciu.<\/p>\n\n\n\n

Alege\u021bi cea mai bun\u0103 strategie de utilizare<\/h3>\n\n\n\n

Ar fi clien\u021bii dumneavoastr\u0103 mai receptivi la un panou publicitar pe autostrad\u0103 sau la un banner online? Dac\u0103 dori\u021bi s\u0103 experimenta\u021bi un nou format publicitar, sondajele online v\u0103 vor ajuta s\u0103 trage\u021bi o concluzie cu privire la cel mai eficient mijloc de comunicare pentru a ajunge la publicul dumneavoastr\u0103 \u021bint\u0103.<\/p>", "protected": false }, "excerpt": { "rendered": "

Dac\u0103 vrei s\u0103 r\u0103m\u00e2i \u00een afaceri, trebuie s\u0103 fii la curent cu ceea ce doresc clien\u021bii t\u0103i, iar cercetarea de marketing prin intermediul internetului este exact modul \u00een care po\u021bi face acest lucru. Dac\u0103 crede\u021bi c\u0103 instinctul \u0219i ghicitul sunt o op\u021biune mai bun\u0103, atunci v\u0103 \u00een\u0219ela\u021bi amarnic. Acesta este motivul pentru care proprietarii de companii \u0219i cei care se ocup\u0103 de marketing au [...]<\/p>", "protected": false }, "author": 1, "featured_media": 115, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 16 ], "class_list": [ "post-114", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-research" ], "yoast_head": "\nO privire asupra cercet\u0103rii de pia\u021b\u0103 online - Blogul SurveyRock<\/title>\n<meta name=\"description\" content=\"Dac\u0103 vrei s\u0103 r\u0103m\u00e2i \u00een afaceri, trebuie s\u0103 fii la curent cu ceea ce doresc clien\u021bii t\u0103i, iar cercetarea de marketing prin intermediul internetului este exact modul \u00een care po\u021bi face acest lucru.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/ro\/\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435-\u0438\u0441\u0441\u043b\u0435\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O privire asupra cercet\u0103rii de pia\u021b\u0103 online - 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