{
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    "title": {
        "rendered": "Cum ajut\u0103 sondajele de pia\u021b\u0103 la \u00een\u021belegerea clien\u021bilor dumneavoastr\u0103?"
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        "rendered": "<p>Studiile de pia\u021b\u0103 reprezint\u0103 cea mai eficient\u0103 \u0219i frecvent utilizat\u0103 metod\u0103 de ob\u021binere a informa\u021biilor de pia\u021b\u0103 pentru organiza\u021bii. Sondajele permit afacerii dvs. s\u0103 v\u0103 \u00een\u021beleag\u0103 pie\u021bele, clien\u021bii \u0219i consumatorii. De asemenea, acestea v\u0103 permit s\u0103 concepe\u021bi \u0219i s\u0103 pune\u021bi \u00een aplicare strategii de marketing nu numai pentru a v\u0103 p\u0103stra numele \u0219i cota de pia\u021b\u0103, ci \u0219i pentru a v\u0103 aventura pe noi pie\u021be \u0219i chiar pentru a v\u0103 crea propria pia\u021b\u0103 (prin crearea unei cereri pentru produsele \u0219i serviciile dumneavoastr\u0103).<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/green_check.jpg\" alt=\"Marca de control verde a sondajului\" width=\"390\" height=\"359\"\/><\/figure><\/div>\n\n\n\n<p>Odat\u0103 cu cre\u0219terea social media \u0219i globalizarea tot mai mare, ve\u021bi fi \u00een dezavantaj dac\u0103 nu v\u0103 actualiza\u021bi organiza\u021bia \u00een ceea ce prive\u0219te cele mai recente actualiz\u0103ri \u0219i schimb\u0103ri tehnologice. Pe m\u0103sur\u0103 ce din ce \u00een ce \u00een ce mai mul\u021bi oameni devin exper\u021bi \u00een tehnologie, este imperativ ca organiza\u021bia dvs. s\u0103 ajung\u0103 la ei la nivel personal. Acest lucru v\u0103 va permite s\u0103 \u00eei \u00een\u021belege\u021bi mai bine \u0219i s\u0103 v\u0103 ajuta\u021bi s\u0103 v\u0103 preg\u0103ti\u021bi organiza\u021bia pentru a r\u0103spunde nevoilor lor.<\/p>\n\n\n\n<p>Studiile de pia\u021b\u0103 online v\u0103 ofer\u0103 posibilitatea de a v\u0103 cunoa\u0219te mai bine clien\u021bii. Iat\u0103 cum v\u0103 avantajeaz\u0103 sondajele de pia\u021b\u0103 online:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0218tiu ce vor<\/h3>\n\n\n\n<p>S\u0103 spunem c\u0103 inten\u021biona\u021bi s\u0103 furniza\u021bi pui congela\u021bi, dar publicul \u0219i clien\u021bii dumneavoastr\u0103 sunt to\u021bi vegani. Ce trebuie s\u0103 face\u021bi acum? Efectuarea de studii de pia\u021b\u0103 online \u00eenainte de proiectare \u0219i lansarea produsului v\u0103 ajut\u0103. V\u0103 ajut\u0103 s\u0103 v\u0103 identifica\u021bi \u00een prealabil clien\u021bii \u0219i preferin\u021bele acestora. Produsul dumneavoastr\u0103, astfel conceput, va fi mai bine adaptat pentru a r\u0103spunde nevoilor clien\u021bilor.<\/p>\n\n\n\n<p>\u00cen plus, majoritatea clien\u021bilor dvs. vor fi familiariza\u021bi cu calculatoarele \u0219i probabil c\u0103 vor prefera s\u0103 r\u0103spund\u0103 la sondaje online \u00een locul celor orale sau tip\u0103rite.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">U\u0219or de r\u0103spuns<\/h3>\n\n\n\n<p>Imagina\u021bi-v\u0103 c\u0103 trimite\u021bi un chestionar tip\u0103rit clien\u021bilor dvs., doar pentru a primi \u00eenapoi un r\u0103spuns f\u0103r\u0103 r\u0103spuns. Dac\u0103 vi se pare enervant, imagina\u021bi-v\u0103 c\u00e2t de enervant trebuie s\u0103 fie pentru clientul dumneavoastr\u0103 s\u0103 scoat\u0103 un pix, s\u0103 r\u0103spund\u0103 la \u00eentreb\u0103rile dumneavoastr\u0103 \u0219i s\u0103 scrie sugestii cu propriile m\u00e2ini! Adic\u0103, cine mai face asta? G\u00e2ndi\u021bi-v\u0103 c\u00e2t de enervant trebuie s\u0103 sune c\u00e2nd chestionarul dumneavoastr\u0103 \u00eencepe cu \"A\u021bi folosit vreodat\u0103 produsul nostru? Dac\u0103 da, trece\u021bi la urm\u0103toarea \u00eentrebare\". Iar clientul r\u0103spunde cu un \"Nu, nu am folosit niciodat\u0103!\".<\/p>\n\n\n\n<p>\u00cen lumea electronic\u0103 de ast\u0103zi, aceste metode nu vor da niciodat\u0103 rezultate pozitive. Sondajele online pot fi distribuite clien\u021bilor dumneavoastr\u0103, care pot r\u0103spunde la ele \u00een orice moment pe care \u00eel consider\u0103 convenabil. Ace\u0219tia au nevoie de op\u021biuni simple de tipul \"atinge\u021bi pentru a selecta\" pe smartphone-urile lor \u0219i de tipul tastatur\u0103\/clavi\u021b\u0103 pentru a r\u0103spunde la \u00eentreb\u0103rile scrise. Acest lucru garanteaz\u0103 c\u0103 toate chestionarele sunt returnate completate pentru a v\u0103 oferi cuno\u0219tin\u021be aprofundate despre dorin\u021bele \u0219i nevoile lor, f\u0103r\u0103 a fi nevoie de a doua oar\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reducerea erorilor umane<\/h3>\n\n\n\n<p>Chestionarele offline sunt mult mai susceptibile la erori umane. R\u0103spunsurile \u00eenregistrate depind de aten\u021bie \u0219i de capacitatea de concentrare a celui care efectueaz\u0103 sondajul, ceea ce limiteaz\u0103 credibilitatea acestora \u00een determinarea tendin\u021belor clien\u021bilor \u0219i ale pie\u021bei.<\/p>\n\n\n\n<p>Sondajele de pia\u021b\u0103 online transmit feedback-ul clien\u021bilor direct \u00een software, f\u0103r\u0103 a trece prin intermediul unei ter\u021be p\u0103r\u021bi. Acest lucru va permite o comunicare direct\u0103 \u00eentre dumneavoastr\u0103 \u0219i clien\u021bii dumneavoastr\u0103. De asemenea, v\u0103 va ajuta s\u0103 solicita\u021bi direct un feedback adecvat, f\u0103r\u0103 s\u0103 v\u0103 bombarda\u021bi clien\u021bii cu h\u00e2rtii \u0219i foi.<\/p>\n\n\n\n<p>Pentru a afla mai multe despre beneficiile studiilor de pia\u021b\u0103 online \u0219i despre modul \u00een care acestea v\u0103 ajut\u0103 s\u0103 v\u0103 \u00een\u021belege\u021bi mai bine clien\u021bii, v\u0103 rug\u0103m s\u0103 vizita\u021bi site-ul nostru <a href=\"https:\/\/www.surveyrock.com\/home\/features.html\">pagina de caracteristici<\/a>.<\/p>",
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        "rendered": "<p>Studiile de pia\u021b\u0103 reprezint\u0103 cea mai eficient\u0103 \u0219i frecvent utilizat\u0103 metod\u0103 de ob\u021binere a informa\u021biilor de pia\u021b\u0103 pentru organiza\u021bii. Sondajele permit afacerii dvs. s\u0103 v\u0103 \u00een\u021beleag\u0103 pie\u021bele, clien\u021bii \u0219i consumatorii. De asemenea, acestea v\u0103 permit s\u0103 concepe\u021bi \u0219i s\u0103 implementa\u021bi strategii de marketing nu numai pentru a v\u0103 p\u0103stra numele \u0219i cota de pia\u021b\u0103, ci \u0219i pentru a v\u0103 aventura pe noi pie\u021be \u0219i chiar [...]<\/p>",
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