{
    "id": 786,
    "date": "2020-10-16T20:57:50",
    "date_gmt": "2020-10-16T18:57:50",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=786"
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    "modified": "2020-10-19T19:34:28",
    "modified_gmt": "2020-10-19T17:34:28",
    "slug": "spss-survey-results-data-export",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/spss-survey-results-data-export\/",
    "title": {
        "rendered": "SPSS & Pesquisas"
    },
    "content": {
        "rendered": "<p>Depois que as pessoas fizerem sua pesquisa, voc\u00ea vai querer rever o que elas enviaram de forma organizada para que voc\u00ea possa criar as pr\u00f3ximas etapas acion\u00e1veis.<\/p>\n\n\n\n<p>SurveyRock oferece diversas ferramentas para analisar os resultados de pesquisas realizadas por seus clientes e clientes.  Para an\u00e1lises avan\u00e7adas adicionais, h\u00e1 muito oferecemos a possibilidade de exportar suas respostas no formato de arquivo Excel ou CSV.  Agora, temos o prazer de inform\u00e1-lo de que agora voc\u00ea pode exportar seus dados de resultados de pesquisa para o formato de arquivo Excel ou CSV. <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ibm.com\/products\/spss-statistics\" target=\"_blank\">SPSS<\/a> formato de arquivo nativo (.sav).<\/p>\n\n\n\n<!--more-->\n\n\n\n<p><\/p>\n\n\n\n<p>O SPSS \u00e9 um programa amplamente utilizado para an\u00e1lise estat\u00edstica e tamb\u00e9m \u00e9 utilizado por pesquisadores de mercado, pesquisadores de sa\u00fade, empresas de pesquisa, governo, pesquisadores educacionais, organiza\u00e7\u00f5es de marketing, mineiros de dados e outros.  Ao utilizar o SPSS voc\u00ea pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Analisar e compreender melhor seus dados de pesquisa e resolver problemas complexos de neg\u00f3cios e pesquisa<\/li><li>Compreender mais rapidamente conjuntos de dados grandes e complexos com procedimentos estat\u00edsticos avan\u00e7ados que ajudam a garantir alta precis\u00e3o e qualidade na tomada de decis\u00f5es<\/li><li>Usar extens\u00f5es, c\u00f3digo de linguagem de programa\u00e7\u00e3o Python e R para integrar com software de c\u00f3digo aberto<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Etapas de exporta\u00e7\u00e3o no SurveyRock<\/h2>\n\n\n\n<p>Para lhe mostrar como exportar seus dados para o SPSS, acabei de criar uma simples pesquisa de sa\u00edda para um aplicativo de software banc\u00e1rio e enviei algumas respostas. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06181744\/image-929x1024.png\" alt=\"Exemplo de pesquisa de experi\u00eancia do cliente em aplica\u00e7\u00f5es banc\u00e1rias\" class=\"wp-image-788\" width=\"405\" height=\"446\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06181744\/image-929x1024.png 929w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06181744\/image-272x300.png 272w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06181744\/image-136x150.png 136w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06181744\/image-768x846.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06181744\/image.png 979w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/figure><\/div>\n\n\n\n<p>Quando voc\u00ea estiver pronto para exportar as respostas, v\u00e1 para a se\u00e7\u00e3o de Relat\u00f3rios e clique em Exportar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194405\/image-1.png\" alt=\"Clique em reportar e depois exportar\" class=\"wp-image-789\" width=\"480\" height=\"130\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194405\/image-1.png 623w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194405\/image-1-300x81.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194405\/image-1-150x41.png 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/figure>\n\n\n\n<p>Uma janela pop-up se abrir\u00e1 com o menu de exporta\u00e7\u00e3o.  Escolha SPSS (a op\u00e7\u00e3o Respostas individuais ser\u00e1 automaticamente escolhida), selecione Incluir perguntas abertas se voc\u00ea quiser que sejam inclu\u00eddas (caixa de texto e perguntas de linha de texto) e clique em Exportar na parte inferior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194714\/image-2.png\" alt=\"Escolha SPSS e depois clique em exportar\" class=\"wp-image-790\" width=\"269\" height=\"239\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194714\/image-2.png 494w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194714\/image-2-300x266.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06194714\/image-2-150x133.png 150w\" sizes=\"auto, (max-width: 269px) 100vw, 269px\" \/><\/figure>\n\n\n\n<p>Uma janela ir\u00e1 aparecer perguntando se voc\u00ea deseja salvar o arquivo ou abrir no SPSS.  Eu iniciei o SPSS e vejo a tela abaixo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vis\u00e3o geral da pesquisa SPSS<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3-1024x497.png\" alt=\"SPSS vis\u00e3o vari\u00e1vel da exporta\u00e7\u00e3o de dados da pesquisa\" class=\"wp-image-792\" width=\"755\" height=\"366\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3-1024x497.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3-300x146.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3-150x73.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3-768x373.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/06195409\/image-3.png 1040w\" sizes=\"auto, (max-width: 755px) 100vw, 755px\" \/><\/a><figcaption>SPSS Vista Vari\u00e1vel<\/figcaption><\/figure>\n\n\n\n<p>Se voc\u00ea n\u00e3o estiver familiarizado com o layout da aplica\u00e7\u00e3o SPSS, h\u00e1 duas vis\u00f5es principais de sua estrutura de dados: Dados e vari\u00e1veis.  Voc\u00ea pode ver isto com as duas abas na parte inferior esquerda da imagem da tela acima.  A Vis\u00e3o Vari\u00e1vel mostra os detalhes do campo (estrutura de suas perguntas), tais como nome do campo, tipo, etiqueta da pergunta, etc. A Vis\u00e3o de Dados mostra as respostas da pesquisa por pergunta e por respondente.  <\/p>\n\n\n\n<p>Os primeiros 5 campos s\u00e3o os mesmos em cada pesquisa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Identifica\u00e7\u00e3o do respondente<\/strong>: Esta \u00e9 uma identifica\u00e7\u00e3o \u00fanica para cada um dos respondentes de sua pesquisa<\/li><li><strong>Dados de in\u00edcio<\/strong>: A data e hora em que o usu\u00e1rio iniciou uma pesquisa<\/li><li><strong>Dados de Conclus\u00e3o<\/strong>: Data e hora em que o usu\u00e1rio terminou uma pesquisa.  Isto est\u00e1 vazio se eles ainda n\u00e3o a completaram.<\/li><li><strong>Endere\u00e7o IP<\/strong>: Se voc\u00ea optar por reunir endere\u00e7os IP de seus respondentes, eles ser\u00e3o exibidos aqui<\/li><li><strong>Tipo de dispositivo<\/strong>: Este \u00e9 o tipo de dispositivo usado pela pessoa que faz a pesquisa.  Pode ser de Desktop, Tablet ou Mobile.<\/li><\/ul>\n\n\n\n<p>O resto dos campos da Vis\u00e3o Vari\u00e1vel s\u00e3o diferentes para cada pesquisa e representam cada pergunta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195402\/image-4.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"235\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195402\/image-4.png\" alt=\"Pergunta de exemplo de escala de classifica\u00e7\u00e3o\" class=\"wp-image-797\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195402\/image-4.png 638w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195402\/image-4-300x111.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195402\/image-4-150x55.png 150w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/a><figcaption>Exemplo de escala de classifica\u00e7\u00e3o Pergunta<\/figcaption><\/figure>\n\n\n\n<p>A primeira pergunta em nosso exemplo de pesquisa \u00e9 uma pergunta do tipo matriz (escala de classifica\u00e7\u00e3o).  Cada linha da pergunta da pesquisa \u00e9 representada como uma linha separada na Vis\u00e3o Vari\u00e1vel.  A primeira linha da primeira pergunta \u00e9 automaticamente chamada \"q001_001\" e assim por diante atrav\u00e9s de \"q001_003\" desde que a primeira pergunta tem 3 linhas.  Os t\u00edtulos das colunas s\u00e3o anexados a cada uma das tr\u00eas linhas e podem ser vistos clicando na c\u00e9lula Valores (veja a captura de tela abaixo).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5-1024x454.png\" alt=\"Etiquetas de valor SPSS da quest\u00e3o da escala de classifica\u00e7\u00e3o\" class=\"wp-image-798\" width=\"891\" height=\"395\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5-1024x454.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5-300x133.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5-150x66.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5-768x340.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16195946\/image-5.png 1052w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/a><figcaption>Op\u00e7\u00f5es de escolha de linha de escala de classifica\u00e7\u00e3o<\/figcaption><\/figure>\n\n\n\n<p>A segunda pergunta da pesquisa \u00e9 uma escolha m\u00faltipla simples com duas op\u00e7\u00f5es, bem como uma pergunta de acompanhamento do tipo \"outro\".  A vis\u00e3o Vari\u00e1vel mostra isso nos dois campos que acabamos de mencionar.<\/p>\n\n\n\n<p>O elemento final da pesquisa \u00e9 uma pergunta aberta geral \"O que podemos fazer para melhorar nosso software\". Isto pode ser visto na captura de tela acima como a \u00faltima linha e \u00e9 uma pergunta do tipo string.<\/p>\n\n\n\n<p>Tudo o que examinamos at\u00e9 agora no SPSS foi para descrever as perguntas e os dados de resposta.  Se clicarmos na guia Data View na parte inferior da tela, veremos as respostas que nossos respondentes enviaram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6-1024x212.png\" alt=\"Respostas com as etiquetas de valor desabilitadas\" class=\"wp-image-800\" width=\"949\" height=\"196\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6-1024x212.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6-300x62.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6-150x31.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6-768x159.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16202929\/image-6.png 1329w\" sizes=\"auto, (max-width: 949px) 100vw, 949px\" \/><\/a><figcaption>Respostas com os R\u00f3tulos de Valor Deficiente<\/figcaption><\/figure>\n\n\n\n<p>No exemplo acima, podemos ver que o primeiro usu\u00e1rio escolhe a segunda op\u00e7\u00e3o para a primeira linha da matriz, a primeira op\u00e7\u00e3o para a segunda linha e a terceira op\u00e7\u00e3o para a terceira linha.  Como o texto da op\u00e7\u00e3o est\u00e1 associado ao n\u00famero da escolha, como mencionado anteriormente, o SPSS tem a capacidade de nos mostrar o r\u00f3tulo da op\u00e7\u00e3o em vez de simplesmente o n\u00famero.  Basta clicar em \"Ver\" -&gt; \"Etiquetas de Valor\" no aplicativo para habilitar esta op\u00e7\u00e3o.  Os dados acima s\u00e3o ent\u00e3o transformados como visto abaixo.  Muito mais f\u00e1cil de usar!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7-1024x200.png\" alt=\"Respostas com as etiquetas de valores exibidas\" class=\"wp-image-801\" width=\"945\" height=\"184\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7-1024x200.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7-300x59.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7-150x29.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7-768x150.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2020\/10\/16203559\/image-7.png 1330w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/a><figcaption>Respostas com as etiquetas de valor exibidas<\/figcaption><\/figure>\n\n\n\n<p>Agora voc\u00ea pode usar o poder do SPSS para analisar suas respostas \u00e0 pesquisa!<\/p>",
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        "rendered": "<p>Depois que as pessoas fizerem sua pesquisa, voc\u00ea vai querer rever o que elas enviaram de forma organizada para que voc\u00ea possa criar as pr\u00f3ximas etapas acion\u00e1veis. SurveyRock lhe oferece diversas ferramentas para analisar os resultados das pesquisas realizadas por seus clientes e clientes. Para an\u00e1lises avan\u00e7adas adicionais, h\u00e1 muito oferecemos a possibilidade de exportar seus [...]<\/p>",
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