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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"186\" src=\"https:\/\/s3.amazonaws.com\/surveyrock-blog\/blog\/wp-content\/uploads\/2015\/11\/23064200\/QuestionEverythingLI.png\" alt=\"QuestionEverything\" class=\"wp-image-640\"\/><\/figure><\/div>\n\n\n\n<p><br>SurveyRock quer garantir que sua pesquisa seja t\u00e3o bem sucedida quanto poss\u00edvel, por isso recomenda as seguintes melhores pr\u00e1ticas de cria\u00e7\u00e3o de pesquisas online:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Mantenha uma pesquisa curta e concentrada<\/strong><\/h3>\n\n\n\n<p>As pesquisas mais curtas geralmente t\u00eam taxas de resposta mais altas e menor abandono entre os entrevistados da pesquisa<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Certifique-se de que sua pesquisa flua em uma ordem l\u00f3gica<\/strong><\/h3>\n\n\n\n<p>Comece com perguntas mais amplas e depois passe para aquelas de escopo mais restrito<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Tire vantagem da fun\u00e7\u00e3o SurveyRock's Survey Logic<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/support.surveyrock.com\/support\/solutions\/articles\/4000046430-survey-logic-questionpath-and-pagepath-premium-accounts-\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00f3gica de pesquisa<\/a> permite criar caminhos personalizados que os respondentes seguem, dependendo de sua resposta a uma pergunta<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Fa\u00e7a as perguntas de triagem apropriadas no in\u00edcio de sua pesquisa, a fim de garantir que voc\u00ea alcance seu p\u00fablico-alvo<\/strong><\/h3>\n\n\n\n<p>Isto inclui o uso da categoria de produto, idade e\/ou sexo. Estas perguntas devem ser obrigat\u00f3rias. Configure a l\u00f3gica da pesquisa para selecionar os respondentes que n\u00e3o atendem aos seus crit\u00e9rios. Quaisquer perguntas demogr\u00e1ficas que n\u00e3o sejam usadas para selecionar os respondentes devem ser feitas no final da pesquisa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Usar perguntas fechadas sempre que poss\u00edvel<\/strong><\/h3>\n\n\n\n<p>As perguntas fechadas d\u00e3o aos entrevistados escolhas espec\u00edficas. Elas podem tomar a forma de sim\/n\u00e3o, m\u00faltipla escolha ou escala de classifica\u00e7\u00e3o e s\u00e3o muito mais f\u00e1ceis de serem respondidas e analisadas pelo respondente do que perguntas abertas. Revise as Melhores Pr\u00e1ticas do SurveyRock: Tipos de perguntas de pesquisa on-line post para obter mais informa\u00e7\u00f5es sobre os tipos de perguntas da pesquisa<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Manter a consist\u00eancia das perguntas da escala de classifica\u00e7\u00e3o atrav\u00e9s da pesquisa<\/strong><\/h3>\n\n\n\n<p>Use o mesmo n\u00famero de pontos na escala e certifique-se de que os significados de alto e baixo da escala permane\u00e7am consistentes durante toda a pesquisa. Alternar suas escalas de classifica\u00e7\u00e3o confundir\u00e1 os respondentes e resultar\u00e1 em dados n\u00e3o confi\u00e1veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> 7. Randomizar como op\u00e7\u00f5es de m\u00faltipla escolha<\/strong><\/h3>\n\n\n\n<p>Se voc\u00ea reordenar aleatoriamente as respostas \u00e0s perguntas de m\u00faltipla escolha (incluindo matriz e escala de respostas\/likert) toda vez que a pergunta para acessada, voc\u00ea pode evitar resultados distorcidos devido ao fato de os respondentes sempre clicarem na primeira escolha<\/p>\n\n\n\n<p>Precisa de mais dicas de pesquisa?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.surveyrock.com\/blog\/10-tips-to-improve-your-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Dicas para melhorar suas pesquisas<\/a><\/li><li><a href=\"https:\/\/www.surveyrock.com\/blog\/12-tips-to-help-increase-your-survey-response-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 Dicas para ajudar a aumentar suas taxas de resposta \u00e0 pesquisa<\/a><\/li><li><a href=\"https:\/\/www.surveyrock.com\/blog\/survey-design-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de verifica\u00e7\u00e3o do projeto da pesquisa<\/a><\/li><\/ul>",
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