{
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    "date": "2015-11-18T16:48:09",
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    "modified": "2020-10-19T18:06:06",
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    "slug": "does-timing-influence-survey-results",
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    "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/resultados-de-faz-tempo-influencia-survey-resultados\/",
    "title": {
        "rendered": "O tempo influencia os resultados da pesquisa?"
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        "rendered": "<p>Com o crescimento da pesquisa na Internet e sua promessa de velocidade, \u00e9 frequentemente debatida entre os pesquisadores de mercado se o tempo de resposta e os tempos reduzidos de campo resultarem em dados tendenciosos.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"550\" height=\"366\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/10\/19043746\/SurveyTiming.jpg\" alt=\"\" class=\"wp-image-600\"\/><\/figure><\/div>\n\n\n\n<p>Estudos demonstraram que ocorrem diferen\u00e7as entre os respondentes diurnos e noturnos, assim como aqueles que respondem cedo versus tarde durante o per\u00edodo de campo. No entanto, as diferen\u00e7as n\u00e3o s\u00e3o suficientemente acentuadas para impactar as decis\u00f5es comerciais em geral. Ao pesquisar em campo pela Internet, ainda \u00e9 importante considerar a extens\u00e3o do campo e como isso pode impactar os resultados e as respostas de v\u00e1rios grupos demogr\u00e1ficos.<\/p>\n\n\n\n<p>Com isso em mente, reunimos as seguintes recomenda\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Para programas de pesquisa que requerem per\u00edodos r\u00e1pidos de campo de dois dias ou menos, deve ser dada aten\u00e7\u00e3o espec\u00edfica ao gerenciamento de cotas para permitir um equil\u00edbrio entre regi\u00e3o, idade de emprego e g\u00eanero, a fim de uma representa\u00e7\u00e3o justa para todas as c\u00e9lulas que s\u00e3o pertinentes ao programa de pesquisa.<\/li><li>Ao realizar pesquisas de campo entre uma popula\u00e7\u00e3o mais jovem, recomenda um campo estendido a fim de maximizar as taxas de resposta e incentivar o equil\u00edbrio entre regi\u00e3o, renda e emprego dentro de cada faixa et\u00e1ria.<\/li><li>Ao projetar um teste para compara\u00e7\u00f5es absolutas, seria s\u00e1bio deixar a pesquisa no campo por per\u00edodos mais longos de tempo para garantir que ocorra uma representa\u00e7\u00e3o demogr\u00e1fica adequada que equilibre os vieses demogr\u00e1ficos que ocorrem com os respondentes precoces versus os tardios. Recomendamos que se permita pelo menos tr\u00eas dias de campo.<\/li><li>Ao projetar experimentos como testes de conceito multic\u00e9lulas onde s\u00e3o necess\u00e1rias compara\u00e7\u00f5es absolutas, deve ser feito um esfor\u00e7o para assegurar que os respondentes iniciais versus tardios sejam equilibrados, direcionando cada novo respondente para uma c\u00e9lula rotativa \u00e0 medida que entram no local da pesquisa. A mesma considera\u00e7\u00e3o para a rota\u00e7\u00e3o do conceito deve ser usada para os respondentes diurnos versus noturnos.<\/li><li>Finalmente, ao conduzir programas de pesquisa onde as pontua\u00e7\u00f5es de conceitos ou produtos s\u00e3o comparadas em um banco de dados, os tempos de campo padr\u00e3o e as amostras de especifica\u00e7\u00f5es devem ser o mais pr\u00f3ximo poss\u00edvel dos projetos.<\/li><\/ul>",
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        "rendered": "<p>Com o crescimento da pesquisa na Internet e sua promessa de velocidade, \u00e9 frequentemente debatida entre os pesquisadores de mercado se o tempo de resposta e os tempos reduzidos de campo resultarem em dados tendenciosos.<\/p>",
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