{
    "id": 524,
    "date": "2015-09-22T17:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/14-coisas-sabe-voce-sabe-sua-cliente-e-prospectos\/",
    "title": {
        "rendered": "14 Coisas que voc\u00ea deve saber sobre seus clientes e perspectivas"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Cliente_Cliente_Cliente\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>A Infusionsoft elaborou uma lista \u00fatil de 7 Coisas que voc\u00ea deve saber sobre seus clientes:<\/p>\n\n\n\n<p>1. <strong>Seu nome<\/strong>. Nada fala a um indiv\u00edduo mais r\u00e1pido do que seu primeiro nome. Use-o para construir seu relacionamento com seu cliente.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>O que eles compraram<\/strong>. Se voc\u00ea sabe o que seus clientes compraram no passado, voc\u00ea tem uma boa id\u00e9ia do que eles v\u00e3o comprar novamente. (E n\u00e3o vai perder seu tempo promovendo produtos de pouco ou nenhum interesse).<\/p>\n\n\n\n<p>3. <strong>Com que freq\u00fc\u00eancia eles compram<\/strong>. As pessoas que compram raramente de voc\u00ea podem precisar de incentivo adicional...mais marketing. Enquanto isso, os clientes consistentes podem n\u00e3o precisar de campos de vendas extras, mas podem se beneficiar de um boletim ou cupom.<\/p>\n\n\n\n<p>4. <strong>Quanto eles gastam (em m\u00e9dia)<\/strong>. Por que gastar tempo precioso lan\u00e7ando produtos aos clientes que eles n\u00e3o podem pagar? Pode envergonhar seu cliente, mostrar sua falta de interesse pessoal e pode fazer com que os clientes percam o interesse.<\/p>\n\n\n\n<p>5. <strong>A \u00faltima vez que eles compraram<\/strong>. Voc\u00ea j\u00e1 perdeu um cliente sem mesmo saber? Quem ainda \u00e9 leal? Quem se desviou (e precisa ser trazido de volta)?<\/p>\n\n\n\n<p>6. <strong>Cada intera\u00e7\u00e3o que voc\u00ea teve com eles<\/strong>. A documenta\u00e7\u00e3o \u00e9 importante por raz\u00f5es \u00f3bvias. Mas ser capaz de \"lembrar\" conversas anteriores far\u00e1 com que seu cliente se sinta importante e apreciado.<\/p>\n\n\n\n<p>7. <strong>Como eles se sentem em rela\u00e7\u00e3o ao seu neg\u00f3cio<\/strong>. O feedback de seus clientes \u00e9 a melhor maneira de melhorar seus produtos\/servi\u00e7os, atender \u00e0s necessidades de seus clientes e atrair mais clientes.<\/p>\n\n\n\n<p>O n\u00famero 7 em sua lista n\u00e3o foi uma surpresa; enviar pesquisas aos clientes \u00e9 uma \u00f3tima maneira de obter o feedback de que voc\u00ea precisa. Para saber mais sobre as pesquisas com clientes, verifique nosso <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quando realizar pesquisas com clientes<\/a> e <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dez raz\u00f5es para enviar pesquisas de clientes<\/a> postos.<\/p>\n\n\n\n<p>A Infusionsoft tamb\u00e9m reuniu 7 Coisas que Voc\u00ea Deve Saber Absolutamente Sobre Suas Perspectivas, todas elas podem ser facilmente compiladas usando uma simples pesquisa on-line com clientes:<\/p>\n\n\n\n<p>1. <strong>Idade<\/strong>. Tudo o que voc\u00ea diz e escreve, incluindo g\u00edrias, alus\u00f5es, dificuldades de palavras e t\u00f3picos devem ser ajustados para atender \u00e0 adequa\u00e7\u00e3o \u00e0 idade.<\/p>\n\n\n\n<p>2. <strong>G\u00eanero<\/strong>. Apesar dos pap\u00e9is duplos que homens e mulheres tendem a preencher, a maioria dos indiv\u00edduos pode ser segmentada (e vendida) com base em interesses ou necessidades espec\u00edficas de g\u00eanero.<\/p>\n\n\n\n<p>3. <strong>Localiza\u00e7\u00e3o<\/strong>. Os valores e a cultura tendem a variar com base na demografia. Ter uma compreens\u00e3o clara das diferen\u00e7as regionais melhorar\u00e1 suas mensagens direcionadas.<\/p>\n\n\n\n<p>4. <strong>N\u00edvel de Educa\u00e7\u00e3o<\/strong>. Semelhante \u00e0 adequa\u00e7\u00e3o \u00e0 idade, os n\u00edveis de educa\u00e7\u00e3o devem determinar como voc\u00ea se dirige a seus potenciais clientes e que benef\u00edcios eles encontrar\u00e3o em seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>5. <strong>Renda<\/strong>. As necessidades e desejos de uma classe social a outra devem ser um guia para os tipos de produtos e servi\u00e7os que voc\u00ea deve estar vendendo.<\/p>\n\n\n\n<p>6. <strong>Estado civil<\/strong>. Os valores, necessidades e desejos das pessoas casadas s\u00e3o muito diferentes daqueles das pessoas solteiras. O marketing de mensagens familiares para pessoas solteiras (e vice-versa) pode perder o neg\u00f3cio para voc\u00ea.<\/p>\n\n\n\n<p>7. <strong>O que os mant\u00e9m \u00e0 noite<\/strong>. Isso \u00e9 o mais importante. Voc\u00ea tem que conhecer os medos, preocupa\u00e7\u00f5es, inquieta\u00e7\u00f5es, excita\u00e7\u00f5es, esperan\u00e7as e sonhos de seu potencial cliente. Quando voc\u00ea conhece a conversa dentro da cabe\u00e7a de seu potencial cliente, voc\u00ea pode entrar nela, falar com ela e construir uma rela\u00e7\u00e3o que conduza a um cliente.<\/p>\n\n\n\n<p>Com a interessante dica n\u00famero 7, \"O que os mant\u00e9m acordados \u00e0 noite?\", as respostas potenciais a uma pergunta como essa n\u00e3o podem nem mesmo come\u00e7ar a ser imaginadas. Quando voc\u00ea comp\u00f5e perguntas de pesquisa similares, voc\u00ea deve listar algumas escolhas como respostas (finan\u00e7as, fam\u00edlia, sa\u00fade, etc...) e oferecer a op\u00e7\u00e3o de \"selecionar todas as que se aplicam\", assim como uma op\u00e7\u00e3o \"outra\". Quando voc\u00ea incluir uma op\u00e7\u00e3o \"outra\", voc\u00ea poder\u00e1 reunir respostas abertas a fim de obter mais informa\u00e7\u00f5es sobre seus clientes. O mais prov\u00e1vel \u00e9 que eles compartilhem respostas que voc\u00ea ainda nem havia considerado.<\/p>",
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        "rendered": "<p>A Infusionsoft elaborou uma lista \u00fatil de 7 coisas que voc\u00ea deve saber sobre seus clientes: 1. O nome deles. Nada se refere a uma pessoa mais rapidamente do que seu primeiro nome. Use-o para construir seu relacionamento com o cliente.<\/p>",
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