{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/building-a-feedback-loop-into-the-tactical-business-plan\/", "title": { "rendered": "Construindo um circuito de feedback para o plano t\u00e1tico de neg\u00f3cios" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Os empres\u00e1rios experientes est\u00e3o descobrindo que a maneira de ser \u00e1gil no mercado \u00e9 construir um loop de feedback cont\u00ednuo em v\u00e1rios lugares dentro de seu plano t\u00e1tico de neg\u00f3cios.<\/p>\n\n\n\n

SurveyRock<\/a> oferece algumas das maneiras pelas quais as pesquisas podem melhorar a efici\u00eancia, a efic\u00e1cia e a lucratividade de seu neg\u00f3cio:

<\/strong><\/p>\n\n\n\n

Obter feedback do cliente<\/strong><\/h3>\n\n\n\n\n\n\n\n

Um dos usos mais populares das pesquisas \u00e9 como bitola para satisfa\u00e7\u00e3o do cliente<\/a>. As pesquisas anuais, semestrais ou trimestrais servem como bar\u00f4metro da sa\u00fade de sua empresa e lhe permitem monitorar seu desempenho ao longo do tempo. Al\u00e9m disso, muitas empresas enviam pesquisas de satisfa\u00e7\u00e3o ap\u00f3s cada transa\u00e7\u00e3o do cliente, usando a pesquisa como uma forma de julgar a efic\u00e1cia de cada funcion\u00e1rio e do pr\u00f3prio produto.<\/p>\n\n\n\n

Teste o Conceito<\/strong><\/h3>\n\n\n\n

Expandir seu p\u00fablico para incluir clientes potenciais permite que voc\u00ea verifique a receptividade do mercado a um aprimoramento do produto ou a uma nova oferta. Enviar uma pesquisa para dois segmentos - uma parte de seus clientes e uma parte de seus potenciais clientes - fornece visibilidade sobre se os potenciais clientes exigem mensagens ou educa\u00e7\u00e3o diferentes das necess\u00e1rias para conquistar seu atual conjunto de clientes.<\/p>\n\n\n\n

Verifique Seus Fornecedores<\/strong><\/h3>\n\n\n\n

As pesquisas podem ajudar a avaliar quais fornecedores est\u00e3o mais bem equipados para entregar as mat\u00e9rias-primas necess\u00e1rias para cumprir seu plano de produto. Voc\u00ea pode enviar uma pesquisa perguntando sobre seu tempo de entrega mais curto, seus prazos de entrega padr\u00e3o, etc. Baixando suas respostas em uma planilha, voc\u00ea pode classificar seus fornecedores por aqueles mais capazes de atender suas novas exig\u00eancias para um envio mais r\u00e1pido ou capacidade ampliada.<\/p>\n\n\n\n

Planeje e avalie seu evento<\/strong><\/h3>\n\n\n\n

Uma pesquisa \u00e9 uma maneira f\u00e1cil de coletar m\u00faltiplos pontos de dados de um grande grupo de pessoas. Aqueles em Marketing e Planejamento de eventos<\/a> Os departamentos podem facilmente implantar pesquisas para perguntar aos representantes sobre seus hor\u00e1rios de chegada a uma feira comercial, seus turnos solicitados, etc., e depois usar essas informa\u00e7\u00f5es para planejar seu evento. Posteriormente, considere a possibilidade de implantar uma pesquisa separada para pedir a opini\u00e3o dos representantes sobre o valor da feira, o n\u00famero de vendas atribu\u00eddo a ela e se eles planejam comparecer no pr\u00f3ximo ano.<\/p>\n\n\n\n

Medir a satisfa\u00e7\u00e3o dos funcion\u00e1rios<\/strong><\/h3>\n\n\n\n

As pesquisas on-line s\u00e3o um mecanismo ideal para solicitar feedback dos funcion\u00e1rios<\/a>O que \u00e9 essencial para um feedback franco.<\/p>\n\n\n\n

Compartilhar as melhores pr\u00e1ticas<\/strong><\/h3>\n\n\n\n

A orienta\u00e7\u00e3o \u00e9 dourada e as pesquisas on-line s\u00e3o uma maneira eficaz de reunir sabedoria que n\u00e3o pode ser encontrada em outro lugar. Uma pesquisa r\u00e1pida sobre como lidar com uma pergunta comercial dif\u00edcil gera respostas que podem ser colocadas diretamente em pr\u00e1tica.<\/p>\n\n\n\n

Calend\u00e1rio<\/strong><\/h3>\n\n\n\n

D\u00ea a si mesmo tempo suficiente para realmente aprender o que a pesquisa revela: as pesquisas s\u00e3o feitas com muita frequ\u00eancia no \u00faltimo minuto, o que torna imposs\u00edvel agir com base no insight. Al\u00e9m de uma pesquisa trimestral de satisfa\u00e7\u00e3o do cliente, considere o envio de pesquisas utilizando esta rota\u00e7\u00e3o:<\/p>\n\n\n\n

  • Pesquisas operacionais ap\u00f3s cada transa\u00e7\u00e3o<\/li>
  • Antes das feiras e eventos programados regularmente<\/li>
  • Testes de conceito de marketing como o desenvolvimento do produto digital<\/li>
  • Revis\u00f5es trimestrais dos funcion\u00e1rios<\/li>
  • Pesquisas trimestrais com fornecedores<\/li>
  • Lan\u00e7amentos semestrais de produtos<\/li>
  • Pesquisas anuais de satisfa\u00e7\u00e3o dos funcion\u00e1rios<\/li>
  • Consultas de benef\u00edcios antes de mudan\u00e7as nos planos anuais<\/li><\/ul>\n\n\n\n

    Implanta\u00e7\u00e3o de pesquisas<\/strong><\/h3>\n\n\n\n

    H\u00e1 v\u00e1rias maneiras de implementar suas pesquisas e cada m\u00e9todo tem suas pr\u00f3prias vantagens. Uma \u00fanica transmiss\u00e3o de e-mail para toda a sua base de clientes ou prospects \u00e9 uma forma completa de comunica\u00e7\u00e3o. Se voc\u00ea hospedar sua pesquisa em seu site, voc\u00ea envia um sinal aos potenciais clientes, clientes e fornecedores de que est\u00e1 constantemente ouvindo-os e receptivo ao feedback.<\/p>\n\n\n\n

    Construir um loop de feedback em tempo real em v\u00e1rias se\u00e7\u00f5es de seu plano anual de neg\u00f3cios pode lhe fornecer uma maneira de ser \u00e1gil - e conhecedor - em suas opera\u00e7\u00f5es. Examine seu calend\u00e1rio e seu plano e pergunte: seria \u00fatil testar este conceito ou reunir mais informa\u00e7\u00f5es?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Empres\u00e1rios experientes est\u00e3o descobrindo que a maneira de serem \u00e1geis no mercado \u00e9 criar um ciclo de feedback cont\u00ednuo em v\u00e1rios pontos de seu plano t\u00e1tico de neg\u00f3cios. A SurveyRock oferece algumas das maneiras pelas quais as pesquisas podem melhorar a efici\u00eancia, a efic\u00e1cia e a lucratividade de sua empresa: Obter feedback do cliente<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nConstruindo um loop de feedback no Plano T\u00e1tico de Neg\u00f3cios | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock oferece algumas das maneiras pelas quais as pesquisas podem melhorar a efici\u00eancia, efic\u00e1cia e lucratividade de seu neg\u00f3cio:\" \/>\n<meta name=\"robots\" content=\"index, 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