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    "date": "2015-07-21T17:50:23",
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        "rendered": "<p>\u00c9 importante gastar o tempo e o esfor\u00e7o necess\u00e1rios ao planejar seu <a href=\"https:\/\/www.surveyrock.com\/free-online-surveys\">pesquisa <\/a>como m\u00e1 informa\u00e7\u00e3o \u00e9 pior do que nenhuma informa\u00e7\u00e3o. Siga esta lista de verifica\u00e7\u00e3o de projeto para ajud\u00e1-lo a projetar uma pesquisa que fornecer\u00e1 informa\u00e7\u00f5es acion\u00e1veis e claras para suas decis\u00f5es.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/Survey_Design_Checklist.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/Survey_Design_Checklist.jpg\" alt=\"Pesquisa_Design_Checklist\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Definir objetivos<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea anotou quais decis\u00f5es ser\u00e3o tomadas com base nos dados?<\/p>\n\n\n\n<p>Voc\u00ea n\u00e3o tem mais do que 3 objetivos principais?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Esbo\u00e7ar uma pesquisa<\/strong><\/h3>\n\n\n\n<p>Sua pesquisa inclui uma introdu\u00e7\u00e3o que explica o prop\u00f3sito do estudo, dura\u00e7\u00e3o e informa\u00e7\u00f5es de incentivo?<\/p>\n\n\n\n<p>Uma pesquisa come\u00e7a com uma pergunta fechada?<\/p>\n\n\n\n<p>Voc\u00ea tem perguntas no in\u00edcio da pesquisa para selecionar os respondentes adequados para continuar com a pesquisa?<\/p>\n\n\n\n<p>As perguntas v\u00e3o do geral ao espec\u00edfico?<\/p>\n\n\n\n<p>Como as quest\u00f5es demogr\u00e1ficas n\u00e3o s\u00e3o definitivas?<\/p>\n\n\n\n<p>Alguma pergunta sens\u00edvel para o final da pesquisa?<\/p>\n\n\n\n<p>Todas as perguntas est\u00e3o relacionadas a seus objetivos?<\/p>\n\n\n\n<p>Voc\u00ea completa cada t\u00f3pico antes de passar para o pr\u00f3ximo?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Esbo\u00e7o de perguntas<\/strong><\/h3>\n\n\n\n<p>As perguntas evitam o uso de jarg\u00f5es, acr\u00f4nimos ou terminologia desconhecida dos entrevistados?<\/p>\n\n\n\n<p>As perguntas s\u00e3o simples e concisas?<\/p>\n\n\n\n<p>Voc\u00ea faz perguntas antes de descrever a escala de classifica\u00e7\u00e3o?<\/p>\n\n\n\n<p>Todas as op\u00e7\u00f5es de resposta poss\u00edveis est\u00e3o inclu\u00eddas, ou voc\u00ea incluiu uma op\u00e7\u00e3o \"Outra\"?<\/p>\n\n\n\n<p>Voc\u00ea permite que o respondente selecione \"Preferir n\u00e3o responder\" para perguntas sens\u00edveis?<\/p>\n\n\n\n<p>Voc\u00ea apresenta as op\u00e7\u00f5es de resposta mais positivas primeiro?<\/p>\n\n\n\n<p>Voc\u00ea inclui uma resposta de ponto m\u00e9dio em escalas de classifica\u00e7\u00e3o?<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 usando escalas desequilibradas em perguntas para as quais voc\u00ea espera que a maioria das respostas estejam em uma caixa superior de 2?<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 usando perguntas fechadas sempre que poss\u00edvel para an\u00e1lise de dados?<\/p>\n\n\n\n<p>As perguntas em aberto s\u00e3o volunt\u00e1rias?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revis\u00e3o e Pr\u00e9-Teste<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea j\u00e1 enviou a pesquisa a colegas ou amigos para revisar o texto das perguntas e o momento da pesquisa?<\/p>\n\n\n\n<p>Voc\u00ea j\u00e1 testou previamente a pesquisa enviando primeiro a um pequeno grupo de respondentes reais da pesquisa para garantir que os dados est\u00e3o sendo coletados como esperado?<\/p>\n\n\n\n<p>A pesquisa leva 10 minutos ou menos para ser conclu\u00edda? 5 perguntas fechadas demoram aproximadamente um minuto, e 2 perguntas abertas demoram aproximadamente um minuto.<\/p>\n\n\n\n<p>Voc\u00ea ser\u00e1 capaz de tomar as decis\u00f5es que voc\u00ea identificou em seus objetivos com base em seus dados?<\/p>\n\n\n\n<p>Voc\u00ea pode encontrar dicas e sugest\u00f5es adicionais de pesquisa on-line <a href=\"https:\/\/www.surveyrock.com\/blog\">em nosso blog<\/a> para ajudar a sua experi\u00eancia de pesquisa a ser um sucesso.  Se voc\u00ea ainda n\u00e3o criou sua pesquisa, <a href=\"https:\/\/www.surveyrock.com\/home\/#chart-option\">cadastre-se gratuitamente<\/a> com SurveyRock.<\/p>",
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