{ "id": 29, "date": "2014-10-21T09:06:07", "date_gmt": "2014-10-21T09:06:07", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=29" }, "modified": "2020-10-19T20:36:53", "modified_gmt": "2020-10-19T18:36:53", "slug": "online-surveys-vs-paper-based-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/online-surveys-vs-paper-based-surveys\/", "title": { "rendered": "Pesquisas Online vs. Pesquisas com base em papel" }, "content": { "rendered": "

O custo do papel est\u00e1 em alta e todos est\u00e3o ficando verdes. O recente fechamento dos correios e a subida dos pre\u00e7os s\u00e3o provas disso.<\/p>\n\n\n\n

Eles podem l\u00ea-lo?<\/h3>\n\n\n\n

A legibilidade \u00e9 um fator enorme quando se trata de pesquisas, portanto o projetista deve atender a todo tipo de pessoa que as l\u00ea. Voc\u00ea pode pensar que uma pesquisa em papel com tinta preta de jato pode ser uma op\u00e7\u00e3o plaus\u00edvel, mas que \u00e9 o mesmo para o texto cortado claro no monitor. Entretanto, nem todos podem sentar-se durante um per\u00edodo de tempo consistente em frente \u00e0 tela de um computador e trabalhar em um. Isso inclui pessoas que est\u00e3o sofrendo de defici\u00eancias visuais. Portanto, seria uma \u00f3tima op\u00e7\u00e3o para se fazer uma pesquisa em papel.<\/p>\n\n\n\n\n\n\n\n

O Projeto<\/h3>\n\n\n\n

Pense sobre o layout do projeto. As pesquisas em papel t\u00eam espa\u00e7o limitado, mas o c\u00e9u \u00e9 o limite com as pesquisas on-line. Al\u00e9m disso, a maioria das perguntas abertas n\u00e3o tem espa\u00e7o suficiente para os participantes trabalharem; a escrita apertada que eles t\u00eam que adotar pode tornar suas respostas ileg\u00edveis para a pessoa que conduz e revisa a pesquisa. Isso n\u00e3o s\u00f3 comprometer\u00e1 sua qualidade, mas tamb\u00e9m desperdi\u00e7ar\u00e1 o tempo do pesquisador que pode ser utilizado para empreendimentos mais produtivos.<\/p>\n\n\n\n

Tempo que consome<\/h3>\n\n\n\n

Todo pesquisador experiente lhe dir\u00e1 que as pesquisas em papel levam tempo para serem conclu\u00eddas. Seja ela administrada no local ou enviada por correio \u00e0 velocidade do participante, \u00e9 um problema. Al\u00e9m disso, tenha em mente que com certas pesquisas on-line voc\u00ea pode obter o benef\u00edcio de trabalhar com ferramentas de an\u00e1lise que podem acompanhar seu progresso. As pesquisas SurveyRock tamb\u00e9m oferecem ao participante da pesquisa a op\u00e7\u00e3o de interromper a pesquisa e voltar mais tarde para complet\u00e1-la.<\/p>\n\n\n\n

\"Lista<\/figure><\/div>\n\n\n\n

Flexibilidade<\/h3>\n\n\n\n

As pesquisas baseadas na Web s\u00e3o muito mais flex\u00edveis e, portanto, bastante acomod\u00e1veis tanto para o criador da pesquisa quanto para sua demografia alvo. Elas podem ser na forma de perguntas de m\u00faltipla escolha, perguntas de resposta \u00fanica, perguntas de grau, perguntas de lista, etc.<\/p>\n\n\n\n

Caracter\u00edsticas adicionais<\/h3>\n\n\n\n

As pesquisas on-line tamb\u00e9m v\u00eam com caracter\u00edsticas l\u00f3gicas avan\u00e7adas que normalmente n\u00e3o est\u00e3o presentes ou s\u00e3o dif\u00edceis de implementar em pesquisas em papel. Al\u00e9m disso, \u00e9 f\u00e1cil incluir um endere\u00e7o de e-mail no projeto da pesquisa para notificar as organiza\u00e7\u00f5es sobre qualquer problema que os participantes precisem responder.<\/p>\n\n\n\n

No final, sua decis\u00e3o pesar\u00e1 muito sobre o que seu alvo demogr\u00e1fico ou amostra \u00e9 mais adequado para voc\u00ea. Eles podem preferir uma simples pesquisa em papel paginado ou uma pesquisa on-line. Haver\u00e1 momentos em que voc\u00ea ter\u00e1 que optar por pesquisas tanto em papel quanto on-line. Isso porque se a pesquisa n\u00e3o estiver atingindo o p\u00fablico-alvo, voc\u00ea estar\u00e1 perdendo seu tempo e trabalho. Nossa conta Premium oferece a op\u00e7\u00e3o de imprimir\/salvar facilmente sua pesquisa como um arquivo PDF.<\/p>\n\n\n\n

Toneladas de empresas se beneficiam da transi\u00e7\u00e3o para pesquisas on-line a partir de pesquisas baseadas em papel. Entretanto, isso n\u00e3o significa que as pesquisas em papel tenham perdido seu lugar. Dito isto, a demanda cont\u00ednua em tecnologia tamb\u00e9m est\u00e1 diminuindo sua demanda.<\/p>\n\n\n\n

Voc\u00ea sempre pode verificar www.surveyrock.com<\/a> para criar sua pesquisa on-line. Seja um projeto universit\u00e1rio, uma pesquisa de opini\u00e3o de clientes ou um extenso estudo de pesquisa e desenvolvimento, eles garantir\u00e3o que voc\u00ea receba resultados precisos e relevantes.<\/p>", "protected": false }, "excerpt": { "rendered": "

O custo do papel est\u00e1 aumentando e todos est\u00e3o se tornando ecol\u00f3gicos. Os recentes fechamentos de ag\u00eancias postais e aumentos de tarifas s\u00e3o prova disso. Eles conseguem ler? A legibilidade \u00e9 um fator importante quando se trata de pesquisas, portanto, o designer deve atender a todos os tipos de pessoas que as leem. 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