{ "id": 274, "date": "2015-02-19T14:25:54", "date_gmt": "2015-02-19T13:25:54", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=274" }, "modified": "2020-10-19T13:30:24", "modified_gmt": "2020-10-19T11:30:24", "slug": "inbound-marketing-works", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/inbound-marketing-works\/", "title": { "rendered": "Inbound Marketing Works - Quais s\u00e3o as op\u00e7\u00f5es?" }, "content": { "rendered": "

Se voc\u00ea \u00e9 como a maioria das pequenas empresas, ent\u00e3o \u00e9 prov\u00e1vel que a maioria dos empregos em sua organiza\u00e7\u00e3o voc\u00ea cuide de si mesmo. Voc\u00ea pode estar trabalhando em vendas, opera\u00e7\u00f5es e finan\u00e7as, tudo ao mesmo tempo e com recursos limitados, inclusive de tempo. \u00c9 importante que voc\u00ea dedique seu tempo muito limitado \u00e0s estrat\u00e9gias mais eficientes. Uma dessas estrat\u00e9gias \u00e9 marketing de entrada<\/a>. Muitas empresas que lidam com suas opera\u00e7\u00f5es on-line t\u00eam trabalhado com esse m\u00e9todo de marketing e o acharam bastante frut\u00edfero. N\u00e3o precisa ser extenso. Al\u00e9m disso, pense nisso, a maioria das pessoas est\u00e1 muito distra\u00edda com seus telefones inteligentes para ver o cartaz que acabaram de passar. Veja como voc\u00ea pode fazer o seu melhor quando se trata de marketing de entrada:<\/p>\n\n\n\n\n\n\n\n

Conte\u00fado de qualidade<\/h3>\n\n\n\n

Comece criando ofertas de conte\u00fado. Elas s\u00e3o para os visitantes de seu website. O conte\u00fado deve estar em sincronia com sua estrat\u00e9gia de marketing e a clientela alvo. Voc\u00ea tem a op\u00e7\u00e3o de escolher entre eBooks, webinars, white papers, etc. \u00c9 recomend\u00e1vel que voc\u00ea crie pelo menos duas ofertas de conte\u00fado, mas cujo foco seja diferente para ver qual delas ganha mais interesse, e ent\u00e3o voc\u00ea se mant\u00e9m fiel \u00e0quela que o faz.<\/p>\n\n\n\n

\"Inbound<\/figure><\/div>\n\n\n\n

Pode ser demorado e voc\u00ea pode n\u00e3o receber nenhum retorno imediato, mas esses ser\u00e3o muito importantes na convers\u00e3o dos visitantes do site em contatos.<\/p>\n\n\n\n

Otimize seu site<\/h3>\n\n\n\n

Voc\u00ea precisa otimizar seu site para conseguir tr\u00eas coisas: SEO<\/a>converter os visitantes em leads e usabilidade. \u00c9 extremamente importante que voc\u00ea torne seu mecanismo de busca de conte\u00fado amig\u00e1vel. Isso significa que os usu\u00e1rios que procuram as palavras e termos utilizados em seu conte\u00fado web s\u00e3o as melhores perspectivas de se transformar em leads. Assim que um visitante aterrissa em seu website, \u00e9 muito importante que seu website engaje esse cliente potencial para permanecer l\u00e1 e querer aprender mais. Quando se trata de usabilidade, voc\u00ea pode escolher entre UX e UI<\/a> projetos que s\u00e3o um enorme benef\u00edcio.<\/p>\n\n\n\n

Voc\u00ea precisa de uma mistura perfeita de p\u00e1ginas de aterrissagem fant\u00e1sticas, chamadas para a\u00e7\u00f5es e ofertas de conte\u00fado direcionado.<\/p>\n\n\n\n

Todos os meses voc\u00ea precisa de um blog e de um boletim informativo. O Google mudou recentemente suas pr\u00e1ticas de otimiza\u00e7\u00e3o, portanto, \u00e9 importante que voc\u00ea trabalhe nelas de forma eficaz.<\/p>\n\n\n\n

Blogs<\/h3>\n\n\n\n

Se voc\u00ea \u00e9 um iniciante, pode come\u00e7ar com um conjunto de blogs tr\u00eas dias por semana. Lembre-se de fazer t\u00f3picos que seus clientes em potencial gostariam. Depois disso, certifique-se de que cada postagem do blog esteja totalmente otimizada em SEO e, em seguida, alavanque sua rede social e suas listas de e-mail e puxe o mercado para l\u00ea-los.<\/p>\n\n\n\n

Boletim informativo<\/h3>\n\n\n\n

Quando se tratar do boletim informativo, certifique-se de que ele seja enviado aos assinantes vistos. Al\u00e9m disso, certifique-se de explicar o valor que os assinantes ter\u00e3o se assinarem com voc\u00ea e lembre-se de que nunca deve parecer um boletim de vendas, mas um boletim educacional que forne\u00e7a conte\u00fado de qualidade, links para blogs e atualiza\u00e7\u00f5es de not\u00edcias.<\/p>\n\n\n\n

Quando voc\u00ea estiver executando sua estrat\u00e9gia de marketing de entrada, certifique-se de estabelecer revis\u00f5es e a capacidade de comentar para que voc\u00ea possa melhorar. Comece com revis\u00f5es trimestrais e depois passe para revis\u00f5es mensais de seu trabalho.<\/p>", "protected": false }, "excerpt": { "rendered": "

Se voc\u00ea for como a maioria das pequenas empresas, \u00e9 prov\u00e1vel que a maioria dos trabalhos em sua organiza\u00e7\u00e3o seja feita por voc\u00ea mesmo. Voc\u00ea pode estar trabalhando com vendas, opera\u00e7\u00f5es e finan\u00e7as, tudo ao mesmo tempo e com recursos limitados, inclusive tempo. \u00c9 importante que voc\u00ea dedique seu tempo muito limitado \u00e0s tarefas mais [...]<\/p>", "protected": false }, "author": 1, "featured_media": 276, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 29, 14 ], "class_list": [ "post-274", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-inbound-marketing", "tag-marketing" ], "yoast_head": "\nInbound Marketing Works - Blog SurveyRock<\/title>\n<meta name=\"description\" content=\"O marketing de entrada \u00e9 a cria\u00e7\u00e3o de conte\u00fado que atraia as pessoas que lhe interessam para sua empresa, produtos e servi\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/inbound-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing Works - 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