{ "id": 256, "date": "2015-01-07T20:28:30", "date_gmt": "2015-01-07T19:28:30", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=256" }, "modified": "2020-10-19T13:24:54", "modified_gmt": "2020-10-19T11:24:54", "slug": "financial-benefits-price-packages-surveyrock", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/beneficios-financeiros-precos-embalagens-pacotes-surveyrock\/", "title": { "rendered": "Benef\u00edcios Financeiros e Pacotes de Pre\u00e7os na SurveyRock" }, "content": { "rendered": "

As pesquisas s\u00e3o cruciais para testar suas ideias. Elas s\u00e3o de vital import\u00e2ncia para decidir seu mercado alvo, seu gosto, seus produtos\/servi\u00e7os e sua qualidade, e as expectativas de seus clientes em rela\u00e7\u00e3o a sua organiza\u00e7\u00e3o.<\/p>\n\n\n\n

Ao decidir se deve ou n\u00e3o realizar pesquisas de mercado, h\u00e1 v\u00e1rias vari\u00e1veis que sua empresa precisa considerar - a natureza, o tempo e a extens\u00e3o das pesquisas, o custo envolvido, os benef\u00edcios esperados e o know-how t\u00e9cnico.<\/p>\n\n\n\n\n\n\n\n

Uma pesquisa de mercado eficaz \u00e9 aquela feita sob medida para atender simultaneamente \u00e0s necessidades de sua organiza\u00e7\u00e3o e aos interesses de seus clientes e tamb\u00e9m \u00e9 econ\u00f4mica.<\/p>\n\n\n\n

\"Op\u00e7\u00f5es<\/a><\/figure><\/div>\n\n\n\n

Os fornecedores de pesquisas de mercado on-line, tais como a SurveyRock, est\u00e3o orientados a projetar pesquisas de mercado eficazes para seus clientes e oferecem v\u00e1rios incentivos financeiros.<\/p>\n\n\n\n

Custos gerais<\/h3>\n\n\n\n

Para qualquer empresa de pequena ou m\u00e9dia escala, gerenciar o custo de pesquisas de mercado pode ser um inc\u00f4modo. Como diz a regra do polegar; quanto melhor for a pesquisa de mercado que voc\u00ea precisa, mais custa. Toda pesquisa de mercado envolve custos de projeto, custos de distribui\u00e7\u00e3o e custos de an\u00e1lise de feedback.<\/p>\n\n\n\n

Diferentes sites de pesquisa de mercado on-line oferecem diferentes tarifas e pacotes. Na SurveyRock, oferecemos um plano b\u00e1sico e um plano premium. No primeiro, voc\u00ea pode projetar e conduzir pesquisas de mercado ilimitadas a cada m\u00eas com perguntas limitadas por pesquisa, sem custo. Com o pacote premium, voc\u00ea pode conduzir pesquisas de mercado ilimitadas todos os meses com quantas perguntas quiser, por apenas uma taxa m\u00ednima por m\u00eas. Para detalhes do pacote, por favor, visite: surveyrock.com\/online-survey-tools<\/a><\/p>\n\n\n\n

Compila\u00e7\u00e3o<\/h3>\n\n\n\n

As pesquisas de mercado est\u00e3o incompletas sem uma an\u00e1lise adequada do feedback do cliente. Uma vez que todos os question\u00e1rios sejam completados e compilados, sua organiza\u00e7\u00e3o precisar\u00e1 da ajuda de um especialista para compilar os dados da pesquisa. Isso pode acarretar custos adicionais de pessoal.<\/p>\n\n\n\n

Um consider\u00e1vel lapso de tempo tamb\u00e9m \u00e9 muitas vezes inevit\u00e1vel. Sua empresa ter\u00e1 que esperar at\u00e9 que todos os resultados da pesquisa cheguem antes mesmo de poder come\u00e7ar a estrategizar sua linha de produtos. Se voc\u00ea estiver envolvido na fabrica\u00e7\u00e3o, o desfasamento pode ser um grande gargalo para a produ\u00e7\u00e3o.<\/p>\n\n\n\n

As pesquisas de mercado on-line oferecem relat\u00f3rios em tempo real. Isso permite visualizar os resultados quando e como os formul\u00e1rios de pesquisa est\u00e3o sendo preenchidos on-line. Isso pode lhe poupar tempo e custo para a compila\u00e7\u00e3o de dados. Voc\u00ea tamb\u00e9m pode tomar decis\u00f5es r\u00e1pidas com base na atualiza\u00e7\u00e3o cont\u00ednua da resposta do mercado.<\/p>\n\n\n\n

Distribui\u00e7\u00e3o<\/h3>\n\n\n\n

Os question\u00e1rios manuais e impress\u00f5es de pesquisa de mercado envolvem custos de impress\u00e3o, projeto e distribui\u00e7\u00e3o. Custos das pesquisas por e-mail at\u00e9 $5.000<\/a> e pesquisas telef\u00f4nicas de at\u00e9 $15.000.<\/p>\n\n\n\n

Como um neg\u00f3cio de pequena escala com um capital baixo e uma posi\u00e7\u00e3o financeira fraca, voc\u00ea deveria realmente se perguntar se esses gastos valem a pena...<\/p>\n\n\n\n

Usando pesquisas de mercado on-line, sua organiza\u00e7\u00e3o receber\u00e1 um link exclusivo para o seu formul\u00e1rio de pesquisa, que voc\u00ea poder\u00e1 publicar em seu site ou em sua conta de m\u00eddia social. Seus clientes e clientes podem acess\u00e1-lo on-line, poupando-lhe o inc\u00f4modo de distribu\u00ed-lo.<\/p>\n\n\n\n

Para saber mais sobre os benef\u00edcios das pesquisas de mercado on-line e como elas podem salvar sua organiza\u00e7\u00e3o de custos desnecess\u00e1rios, ao mesmo tempo em que garantem um servi\u00e7o de qualidade, por favor, visite surveyrock.com\/home\/features.html<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

As pesquisas s\u00e3o fundamentais para testar suas ideias. Elas s\u00e3o de vital import\u00e2ncia para decidir seu mercado-alvo, o gosto deles, seus produtos\/servi\u00e7os e a qualidade deles, e as expectativas dos clientes em rela\u00e7\u00e3o \u00e0 sua organiza\u00e7\u00e3o. Ao decidir se deve ou n\u00e3o realizar pesquisas de mercado, h\u00e1 diversas vari\u00e1veis que sua empresa precisa considerar - a natureza, o momento e a extens\u00e3o das pesquisas, [...]<\/p>", "protected": false }, "author": 1, "featured_media": 259, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 47 ], "tags": [ 27, 25 ], "class_list": [ "post-256", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-surveyrock", "tag-benefits", "tag-market-surveys" ], "yoast_head": "\nBenef\u00edcios Financeiros e Pacotes de Pre\u00e7os | SurveyRock<\/title>\n<meta name=\"description\" content=\"O uso de pesquisas on-line pode oferecer consider\u00e1vel economia financeira e de tempo em compara\u00e7\u00e3o com suas contrapartes off-line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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