{ "id": 215, "date": "2014-12-30T20:41:08", "date_gmt": "2014-12-30T19:41:08", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=215" }, "modified": "2020-10-19T13:05:02", "modified_gmt": "2020-10-19T11:05:02", "slug": "9-reasons-why-online-market-surveys-are-better", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/9-razoes-porque-um-mercado-comercial-agir-para-melhorar\/", "title": { "rendered": "9 Raz\u00f5es pelas quais as pesquisas de mercado on-line s\u00e3o melhores" }, "content": { "rendered": "
\"Pesquisa<\/a><\/figure><\/div>\n\n\n\n

As pesquisas de mercado on-line fornecem \u00e0 sua organiza\u00e7\u00e3o as ferramentas apropriadas para projetar e conduzir suas pr\u00f3prias pesquisas de mercado, a um custo significativamente menor do que o usual. Essas pesquisas permitem que voc\u00ea se conecte com seus clientes e clientes mais rapidamente do que as pesquisas impressas e permitem uma introdu\u00e7\u00e3o e modifica\u00e7\u00e3o mais f\u00e1cil do produto.<\/p>\n\n\n\n

Desde seu in\u00edcio, as pesquisas de mercado on-line t\u00eam desfrutado de uma vantagem t\u00e9cnica sobre os m\u00e9todos tradicionais de pesquisa, j\u00e1 que cada vez mais organiza\u00e7\u00f5es optam por ela.<\/p>\n\n\n\n

Aqui est\u00e3o as 9 principais raz\u00f5es pelas quais as pesquisas de mercado on-line s\u00e3o as melhores:<\/p>\n\n\n\n\n\n\n\n

1. Mais r\u00e1pido<\/h3>\n\n\n\n

Estima-se que as pesquisas de mercado on-line levam, em m\u00e9dia, 60% menos tempo do que as pesquisas de mercado tradicionais se aproximam. Al\u00e9m disso, a resposta de seus clientes e consumidores \u00e9 instant\u00e2nea, permitindo que voc\u00ea tome decis\u00f5es r\u00e1pidas em rela\u00e7\u00e3o ao seu produto\/servi\u00e7o.<\/p>\n\n\n\n

2. Econ\u00f4mico<\/h3>\n\n\n\n

Como mencionado em um post de blog anterior, as pesquisas de mercado on-line podem reduzir seus custos de pesquisa em at\u00e9 um quarto em compara\u00e7\u00e3o com as pesquisas em papel. Isso permite que sua empresa economize nos custos de postagem e entrega. O feedback de seu question\u00e1rio tamb\u00e9m \u00e9 de f\u00e1cil acesso.<\/p>\n\n\n\n

3. F\u00e1cil de analisar e usar<\/h3>\n\n\n\n

As pesquisas de mercado on-line fornecem aos usu\u00e1rios uma ampla gama de ferramentas para analisar os resultados da pesquisa. Isso inclui gr\u00e1ficos, tabelas, matrizes e tabelas de conting\u00eancia. O SurveyRock tamb\u00e9m oferece planos de contas Premium a capacidade de filtrar resultados com base em uma ampla variedade de fatores, tabular os dados e tamb\u00e9m exportar os dados resumidos ou respostas individuais de pesquisa para uma planilha para an\u00e1lise posterior.<\/p>\n\n\n\n

4. F\u00e1cil de usar<\/h3>\n\n\n\n

Uma pesquisa revelou que mais de noventa por cento dos usu\u00e1rios acham as pesquisas de mercado on-line mais convenientes de responder do que as pesquisas por telefone. As pesquisas on-line podem ser acessadas a qualquer momento pelos usu\u00e1rios e os question\u00e1rios s\u00e3o projetados para permitir que eles \"pulem\" atrav\u00e9s de se\u00e7\u00f5es irrelevantes.<\/p>\n\n\n\n

5. Amigo da organiza\u00e7\u00e3o<\/h3>\n\n\n\n

De uma perspectiva organizacional, os resultados do question\u00e1rio podem ser facilmente transferidos de formul\u00e1rios de pesquisa de mercado on-line para software especializado para c\u00e1lculo e an\u00e1lise de resultados. Tudo isso \u00e9 feito dentro de uma fra\u00e7\u00e3o do tempo em compara\u00e7\u00e3o com as pesquisas tradicionais.<\/p>\n\n\n\n

6. Resultados exatos<\/h3>\n\n\n\n

Com as pesquisas de mercado on-line, o erro humano da entrada de dados \u00e9 eliminado, pelo menos no que diz respeito \u00e0 c\u00f3pia de dados de pesquisas off-line. A realiza\u00e7\u00e3o de uma tarefa repetitiva pode ser drenante para os seres humanos, afetando negativamente sua capacidade de aten\u00e7\u00e3o. Os usu\u00e1rios podem preencher os question\u00e1rios de pesquisa e suas respostas ser\u00e3o carregadas diretamente no software de c\u00e1lculo, evitando as chances de qualquer erro humano na captura de dados.<\/p>\n\n\n\n

7. Audi\u00eancia Limitada<\/h3>\n\n\n\n

Voc\u00ea pode limitar seu p\u00fablico ao projetar pesquisas de mercado on-line. A pr\u00e9-sele\u00e7\u00e3o do p\u00fablico pode permitir que sua organiza\u00e7\u00e3o projete pesquisas de mercado espec\u00edficas para cada cliente. Isso \u00e9 particularmente \u00fatil quando seu produto ou servi\u00e7o \u00e9 de natureza t\u00e9cnica e requer respostas de pesquisa de pessoas qualificadas.<\/p>\n\n\n\n

8. Personalizado<\/h3>\n\n\n\n

As pesquisas de mercado on-line oferecem v\u00e1rias atra\u00e7\u00f5es visuais tanto para voc\u00ea quanto para seu p\u00fablico-alvo. Elas est\u00e3o dispon\u00edveis em v\u00e1rios temas, cores, logotipos e podem ser personalizadas para incluir o logotipo de sua organiza\u00e7\u00e3o, fotos, v\u00eddeos e outros gr\u00e1ficos. Isso se torna mais atraente para o seu p\u00fablico responder \u00e0s pesquisas.<\/p>\n\n\n\n

9. Dar uma imagem verdadeira<\/h3>\n\n\n\n

O anonimato \u00e9 particularmente \u00fatil em pesquisas de mercado. Ao preencher os formul\u00e1rios de pesquisa, seus clientes ficar\u00e3o mais \u00e0 vontade para responder se souberem que seus dados permanecer\u00e3o an\u00f4nimos. As pesquisas de mercado on-line muitas vezes n\u00e3o exigem nenhum detalhe pessoal do p\u00fablico-alvo e sua identifica\u00e7\u00e3o por e-mail \u00e9 simplesmente suficiente. Isso garantir\u00e1 um feedback honesto de seus clientes, pois eles sabem que suas identidades nunca ser\u00e3o exigidas nem divulgadas.<\/p>", "protected": false }, "excerpt": { "rendered": "

As pesquisas de mercado on-line fornecem \u00e0 sua organiza\u00e7\u00e3o as ferramentas adequadas para projetar e conduzir suas pr\u00f3prias pesquisas de mercado, a um custo significativamente menor do que o normal. Essas pesquisas permitem que voc\u00ea se conecte com seus clientes e consumidores mais rapidamente do que as pesquisas impressas e facilitam a introdu\u00e7\u00e3o e a modifica\u00e7\u00e3o de produtos. Desde sua cria\u00e7\u00e3o, as pesquisas de mercado on-line t\u00eam [...]<\/p>", "protected": false }, "author": 1, "featured_media": 216, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 25 ], "class_list": [ "post-215", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-market-surveys" ], "yoast_head": "\nPor que as pesquisas de mercado on-line s\u00e3o melhores | SurveyRock<\/title>\n<meta name=\"description\" content=\"As pesquisas de mercado online t\u00eam muitas vantagens sobre suas contrapartes offline. 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