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        "rendered": "<p><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Voc\u00ea j\u00e1 se perguntou como fazer uma grande pesquisa on-line para seu neg\u00f3cio? Para que uma pesquisa seja grande, ela deve ser clara, respeit\u00e1vel e ter um entendimento funcional, a fim de obter respostas apropriadas por parte dos usu\u00e1rios da pesquisa. Quando sua pesquisa for ideal, voc\u00ea ter\u00e1 um n\u00edvel de resposta muito maior e com maior qualidade das perguntas, elas ser\u00e3o muito mais simples de preencher. Abaixo est\u00e3o 5 passos iniciais importantes para ajudar na elabora\u00e7\u00e3o de uma grande pesquisa on-line.<\/span><\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Certifique-se de esclarecer por que a pesquisa est\u00e1 sendo feita<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">O fato de ter objetivos pouco claros gerar\u00e1 resultados pouco claros, tornando sua pesquisa principalmente ineficaz. Para ter uma grande pesquisa, ela deve possuir objetivos focados que sejam f\u00e1ceis de serem percebidos. Mantenha uma caneta e papel \u00e0 m\u00e3o para anotar perguntas como:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Qual \u00e9 o objetivo da pesquisa?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">O que especificamente precisa ser realizado por ele?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Como ser\u00e1 utilizado ap\u00f3s a obten\u00e7\u00e3o de todos os dados?<\/span><\/span><\/span><\/span><\/li><li><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Como os resultados da pesquisa ter\u00e3o impacto em suas decis\u00f5es?<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Embora essas perguntas possam parecer triviais, elas podem lhe poupar muitos problemas mais tarde. A ess\u00eancia de uma boa pesquisa \u00e9 um excelente conjunto de perguntas. Alguns minutos de planejamento cuidadoso das perguntas a serem inclu\u00eddas na pesquisa podem fazer a diferen\u00e7a entre uma boa pesquisa e uma excelente pesquisa.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Criar uma pesquisa breve, mas focada<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">A qualidade das respostas ao seu <a href=\"https:\/\/www.surveyrock.com\/free-online-surveys\">pesquisas online gratuitas<\/a> ser\u00e1 melhor se voc\u00ea mantiver a pesquisa focada e curta. Em vez de tentar fazer uma pesquisa magistral que tente abordar in\u00fameros objetivos, basta mant\u00ea-la concentrada em um objetivo.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Menos participantes da pesquisa abandonar\u00e3o sua pesquisa se a pesquisa for mantida curta. Uma pesquisa curta e bem pensada normalmente ter\u00e1 uma taxa de resposta muito maior. A maioria das pessoas quer que as perguntas da pesquisa sejam simples e breves. Se a pesquisa for muito longa e confusa, a maioria ter\u00e1 o desejo de abandonar a pesquisa inteira. Isso far\u00e1 com que voc\u00ea obtenha apenas dados parciais e tentar dar sentido a tudo isso ser\u00e1 um exerc\u00edcio de futilidade. Mantenha suas perguntas direcionadas para ajud\u00e1-lo a atingir seu objetivo especificado. N\u00e3o se preocupe em lan\u00e7ar perguntas que batam sobre o mato e n\u00e3o estejam focadas nos objetivos declarados da pesquisa.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Para manter a pesquisa at\u00e9 um limite de tempo apropriado, fa\u00e7a um teste com alguns poucos volunt\u00e1rios e d\u00ea-lhes tempo para ver quanto tempo leva. Se voc\u00ea tiver cerca de 5 minutos de dura\u00e7\u00e3o, ent\u00e3o isso \u00e9 excelente. Se voc\u00ea entrar no intervalo de 6 a 10 minutos, ent\u00e3o isso \u00e9 satisfat\u00f3rio. Entretanto, qualquer coisa mais do que isso aumenta o risco de os participantes abandonarem o programa.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/ID-100264411.jpg\" alt=\"Respostas \u00e0s pesquisas\" width=\"451\" height=\"409\"\/><\/figure><\/div>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>As perguntas devem ser f\u00e1ceis de responder<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Evite o jarg\u00e3o e fa\u00e7a suas perguntas diretamente ao ponto. Voc\u00ea n\u00e3o deve presumir que os participantes da pesquisa possam entender os acr\u00f4nimos. Mantenha as perguntas diretas e diretas ao ponto durante toda a pesquisa. Abaixo est\u00e1 um exemplo:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Compare: Como tem sido seu encontro ao interagir com nosso pessoal?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Para: Qual \u00e9 a sua satisfa\u00e7\u00e3o com a resposta de nosso pessoal?<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Quando vi\u00e1vel, voc\u00ea deve usar perguntas que s\u00e3o fechadas<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Ao usar <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">software de pesquisa on-line<\/a>A an\u00e1lise de um produto, que \u00e9 um produto de alta qualidade, \u00e9 uma quest\u00e3o de tempo limitado, que permite escolhas distintas e melhores resultados e faz com que a an\u00e1lise valha a pena. Este tipo de pergunta pode ser usado atrav\u00e9s de m\u00faltipla escolha, escala de classifica\u00e7\u00e3o ou at\u00e9 mesmo apenas simples e simples sim\/n\u00e3o. As perguntas abertas permitem que o participante responda \u00e0s perguntas usando seu pr\u00f3prio conte\u00fado. Os tipos abertos tamb\u00e9m s\u00e3o ideais para perguntas que fornecem dados pr\u00e1ticos e insights de qualidade. No entanto, \u00e9 melhor usar perguntas fechadas para analisar e comparar aplicativos.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><strong><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\"><i>Manter consist\u00eancia com as perguntas da escala de classifica\u00e7\u00e3o na pesquisa<\/i><\/span><\/span><\/span><\/span><\/strong><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Para contrastar e medir conjuntos de vari\u00e1veis, \u00e9 adequado utilizar escalas de classifica\u00e7\u00e3o. Mantenha sua escala de classifica\u00e7\u00e3o consistente em todo o processo. Certifique-se de aplicar o mesmo total de pontos em sua escala e mantenha a classifica\u00e7\u00e3o alta e baixa consistente. Al\u00e9m disso, certifique-se de fazer uso de uma escala de n\u00fameros \u00edmpar em sua pesquisa - o que simplifica a an\u00e1lise de seus dados. As respostas que n\u00e3o podem ser confi\u00e1veis vir\u00e3o como resultado da mudan\u00e7a de sua escala de classifica\u00e7\u00e3o, portanto, certifique-se de mant\u00ea-las iguais.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">H\u00e1 mais etapas para fazer uma pesquisa on-line, mas estas cinco etapas lhe dar\u00e3o um grande avan\u00e7o.<\/span><\/span><\/span><\/span><\/p>",
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        "rendered": "<p>Voc\u00ea j\u00e1 se perguntou como criar uma \u00f3tima pesquisa on-line para a sua empresa? Para que uma pesquisa seja excelente, ela deve ser clara, respeit\u00e1vel e ter um entendimento vi\u00e1vel para obter respostas adequadas dos participantes da pesquisa. Quando sua pesquisa for ideal, voc\u00ea obter\u00e1 um n\u00edvel de resposta muito mais alto e com maior qualidade [...]<\/p>",
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