{ "id": 1323, "date": "2023-09-29T14:57:03", "date_gmt": "2023-09-29T12:57:03", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1323" }, "modified": "2023-09-23T15:03:26", "modified_gmt": "2023-09-23T13:03:26", "slug": "survey-definition-what-you-need-to-know", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/definicao-de-pesquisa-o-que-voce-precisa-saber\/", "title": { "rendered": "Defini\u00e7\u00e3o de pesquisa: O que voc\u00ea precisa saber" }, "content": { "rendered": "

Introdu\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n

Em um mundo repleto de dados, a humilde pesquisa geralmente \u00e9 uma ferramenta poderosa que preenche a lacuna entre os n\u00fameros brutos e a experi\u00eancia humana. Mas o que exatamente queremos dizer quando falamos de uma \"pesquisa\"? A resposta n\u00e3o \u00e9 t\u00e3o simples quanto se poderia imaginar. O termo tem implica\u00e7\u00f5es diferentes, dependendo se voc\u00ea \u00e9 um guru da an\u00e1lise, um estrategista de neg\u00f3cios ou algu\u00e9m focado na experi\u00eancia do usu\u00e1rio. Neste artigo, analisaremos a defini\u00e7\u00e3o de pesquisa a partir desses tr\u00eas \u00e2ngulos exclusivos para oferecer um entendimento abrangente.<\/p>\n\n\n\n\n\n\n\n

A pesquisa definida: \u00c2ngulo de an\u00e1lise<\/strong><\/h2>\n\n\n\n

Se voc\u00ea estiver usando seu chap\u00e9u de cientista de dados, uma pesquisa n\u00e3o \u00e9 apenas uma cole\u00e7\u00e3o de perguntas; \u00e9 um mecanismo estruturado para a aquisi\u00e7\u00e3o de dados. As pesquisas fornecem informa\u00e7\u00f5es quantific\u00e1veis que alimentam modelos estat\u00edsticos, permitindo que as empresas extraiam insights acion\u00e1veis. Essencialmente, elas funcionam como um modelo matem\u00e1tico (ou seja, uma maneira simplificada de entender dados complexos de pesquisas) em que as vari\u00e1veis s\u00e3o suas perguntas e o resultado \u00e9 um espa\u00e7o de alta dimens\u00e3o de respostas. Mas lembre-se de que a qualidade de seu \"resultado\" depende muito de qu\u00e3o bem definidas s\u00e3o suas vari\u00e1veis. Quanto mais alinhadas estiverem as perguntas da pesquisa com as m\u00e9tricas objetivas que deseja medir, mais valioso ser\u00e1 o conjunto de dados.<\/p>\n\n\n

\n
\"Gr\u00e1fico<\/figure>\n<\/div>\n\n\n

A pesquisa definida: Contexto empresarial<\/strong><\/h2>\n\n\n\n

Mude de marcha, e agora voc\u00ea \u00e9 o empres\u00e1rio ou o profissional de marketing. Para voc\u00ea, uma pesquisa \u00e9 uma ferramenta inestim\u00e1vel para a tomada de decis\u00f5es. \u00c9 a b\u00fassola pela qual voc\u00ea navega nas \u00e1guas trai\u00e7oeiras do mercado. Uma pesquisa bem elaborada pode ajudar a identificar lacunas em sua oferta de produtos, entender as prefer\u00eancias dos clientes e at\u00e9 mesmo ter uma ideia de como voc\u00ea se compara \u00e0 concorr\u00eancia. Mas tenha cuidado; uma pesquisa mal elaborada tamb\u00e9m pode induzir ao erro, fazendo com que voc\u00ea tome decis\u00f5es com base em dados n\u00e3o confi\u00e1veis ou tendenciosos. Portanto, cada pergunta deve ser elaborada com cuidado, tendo em mente o objetivo comercial a que se destina.<\/p>\n\n\n\n

A pesquisa definida: M\u00e9tricas do usu\u00e1rio<\/strong><\/h2>\n\n\n\n

Agora, vamos olhar pelas lentes de um designer de experi\u00eancia do usu\u00e1rio ou de um gerente de produto. Para voc\u00ea, uma pesquisa \u00e9 um di\u00e1logo - uma via de m\u00e3o dupla que abre canais de comunica\u00e7\u00e3o entre a empresa e o usu\u00e1rio. Voc\u00ea n\u00e3o est\u00e1 apenas coleta de dados<\/a>voc\u00ea est\u00e1 construindo relacionamentos. Aqui, o foco est\u00e1 nas m\u00e9tricas qualitativas, como satisfa\u00e7\u00e3o do usu\u00e1rio, facilidade de uso percebida e experi\u00eancia geral. Esses aspectos intang\u00edveis s\u00e3o dif\u00edceis de medir apenas por meio de m\u00e9tricas quantitativas, e \u00e9 a\u00ed que uma pesquisa bem planejada se torna \u00fatil. Mas aten\u00e7\u00e3o: seus usu\u00e1rios t\u00eam uma capacidade de aten\u00e7\u00e3o limitada. Se a pesquisa for muito longa ou muito complicada, voc\u00ea corre o risco de abandon\u00e1-la ou de obter resultados n\u00e3o confi\u00e1veis devido \u00e0 \"fadiga da pesquisa\".<\/p>\n\n\n\n

Conclus\u00e3o<\/strong><\/h2>\n\n\n\n

Quer voc\u00ea seja um cientista de dados, um estrategista de neg\u00f3cios ou um especialista em experi\u00eancia do usu\u00e1rio, \u00e9 essencial compreender a natureza multifacetada das \"pesquisas\". Elas n\u00e3o s\u00e3o apenas um conjunto de perguntas, mas uma ferramenta vers\u00e1til para coleta de dados, estrat\u00e9gia de neg\u00f3cios e envolvimento do usu\u00e1rio. O segredo \u00e9 abord\u00e1-las com um objetivo bem definido e uma compreens\u00e3o clara do que se pretende alcan\u00e7ar. S\u00f3 ent\u00e3o voc\u00ea poder\u00e1 liberar todo o potencial que as pesquisas t\u00eam a oferecer na coleta de dados acion\u00e1veis e de alta qualidade.<\/p>\n\n\n\n

Portanto, da pr\u00f3xima vez que partir com uma pesquisa ou planejar implant\u00e1-la, lembre-se de que ela \u00e9 mais do que um simples question\u00e1rio - \u00e9 um instrumento poderoso que, quando usado corretamente, pode fornecer percep\u00e7\u00f5es inestim\u00e1veis em v\u00e1rios campos.<\/p>", "protected": false }, "excerpt": { "rendered": "

Introdu\u00e7\u00e3o Em um mundo repleto de dados, a humilde pesquisa geralmente \u00e9 uma ferramenta poderosa que preenche a lacuna entre os n\u00fameros brutos e a experi\u00eancia humana. Mas o que exatamente queremos dizer quando falamos de uma \"pesquisa\"? A resposta n\u00e3o \u00e9 t\u00e3o simples quanto se poderia imaginar. O termo tem implica\u00e7\u00f5es diferentes dependendo de [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1325, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [ 110 ], "class_list": [ "post-1323", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized", "tag-definition" ], "yoast_head": "\nDefini\u00e7\u00e3o de pesquisa: O que voc\u00ea precisa saber - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Descubra o verdadeiro significado de "pesquisa" atrav\u00e9s das lentes da an\u00e1lise de dados, da estrat\u00e9gia de neg\u00f3cios e da experi\u00eancia do usu\u00e1rio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/enquete-definition-ce-quil-faut-savoir\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Defini\u00e7\u00e3o de pesquisa: O que voc\u00ea precisa saber - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Descubra o verdadeiro significado de "pesquisa" atrav\u00e9s das lentes da an\u00e1lise de dados, da estrat\u00e9gia de neg\u00f3cios e da experi\u00eancia do usu\u00e1rio.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/enquete-definition-ce-quil-faut-savoir\/\" \/>\n<meta property=\"og:site_name\" content=\"Artigos SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23144926\/series_of_survey_questions_on_a_clipboard.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n \"@context\": \"https:\\\/\\\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Article\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#article\",\n \"isPartOf\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/\"\n },\n \"author\": {\n \"name\": \"Chris\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\"\n },\n \"headline\": \"Survey Definition: What You Need to Know\",\n \"mainEntityOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/\"\n },\n \"wordCount\": 556,\n \"commentCount\": 0,\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/23144926\\\/series_of_survey_questions_on_a_clipboard.png\",\n \"keywords\": [\n \"definition\"\n ],\n \"inLanguage\": \"pt-BR\",\n \"potentialAction\": [\n {\n \"@type\": \"CommentAction\",\n \"name\": \"Coment\\u00e1rio\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#respond\"\n ]\n }\n ]\n },\n {\n \"@type\": \"WebPage\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/\",\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/\",\n \"name\": \"Defini\\u00e7\\u00e3o de pesquisa: O que voc\\u00ea precisa saber - SurveyRock Articles\",\n \"isPartOf\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n },\n \"primaryImageOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#primaryimage\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/23144926\\\/series_of_survey_questions_on_a_clipboard.png\",\n \"description\": \"Descubra o verdadeiro significado de \\\"pesquisa\\\" atrav\\u00e9s das lentes da an\\u00e1lise de dados, da estrat\\u00e9gia de neg\\u00f3cios e da experi\\u00eancia do usu\\u00e1rio.\",\n \"breadcrumb\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#breadcrumb\"\n },\n \"inLanguage\": \"pt-BR\",\n \"potentialAction\": [\n {\n \"@type\": \"ReadAction\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/\"\n ]\n }\n ]\n },\n {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"pt-BR\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#primaryimage\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/23144926\\\/series_of_survey_questions_on_a_clipboard.png\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/23144926\\\/series_of_survey_questions_on_a_clipboard.png\",\n \"width\": 1024,\n \"height\": 1024,\n \"caption\": \"series of survey questions on a clipboard\"\n },\n {\n \"@type\": \"BreadcrumbList\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/fr\\\/enquete-definition-ce-quil-faut-savoir\\\/#breadcrumb\",\n \"itemListElement\": [\n {\n \"@type\": \"ListItem\",\n \"position\": 1,\n \"name\": \"Artigo\",\n \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n },\n {\n \"@type\": \"ListItem\",\n \"position\": 2,\n \"name\": \"Defini\\u00e7\\u00e3o de pesquisa: O que voc\\u00ea precisa saber\"\n }\n ]\n },\n {\n \"@type\": \"WebSite\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"name\": \"Artigos SurveyRock\",\n \"description\": \"Ajudando voc\\u00ea a criar pesquisas, enquetes e question\\u00e1rios on-line. De forma r\\u00e1pida e f\\u00e1cil.\",\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"potentialAction\": [\n {\n \"@type\": \"SearchAction\",\n \"target\": {\n \"@type\": \"EntryPoint\",\n \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n },\n \"query-input\": {\n \"@type\": \"PropertyValueSpecification\",\n \"valueRequired\": true,\n \"valueName\": \"search_term_string\"\n }\n }\n ],\n \"inLanguage\": \"pt-BR\"\n },\n {\n \"@type\": \"Organization\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n \"name\": \"SurveyRock\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"pt-BR\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"width\": 200,\n \"height\": 200,\n \"caption\": \"SurveyRock\"\n },\n \"image\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n },\n \"sameAs\": [\n \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n \"https:\\\/\\\/x.com\\\/surveyrock\",\n \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n ]\n },\n {\n \"@type\": \"Person\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\",\n \"name\": \"Chris\",\n \"image\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"pt-BR\",\n \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"caption\": \"Chris\"\n },\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/pt_br\\\/author\\\/chris\\\/\"\n }\n ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->", "yoast_head_json": { "title": "Defini\u00e7\u00e3o de pesquisa: O que voc\u00ea precisa saber - SurveyRock Articles", "description": "Descubra o verdadeiro significado de \"pesquisa\" atrav\u00e9s das lentes da an\u00e1lise de dados, da estrat\u00e9gia de neg\u00f3cios e da experi\u00eancia do usu\u00e1rio.", "robots": { "index": "index", "follow": "follow", "max-snippet": "max-snippet:-1", "max-image-preview": "max-image-preview:large", "max-video-preview": "max-video-preview:-1" }, "canonical": "http:\/\/www.surveyrock.com\/blog\/pt_br\/enquete-definition-ce-quil-faut-savoir\/", "og_locale": "pt_BR", "og_type": "article", "og_title": "Survey Definition: What You Need to Know - SurveyRock Articles", "og_description": "Discover what 'survey' truly means through the lens of data analytics, business strategy, and user experience.", "og_url": "http:\/\/www.surveyrock.com\/blog\/pt_br\/enquete-definition-ce-quil-faut-savoir\/", "og_site_name": "SurveyRock Articles", "article_publisher": "https:\/\/www.facebook.com\/surveyrock", "og_image": [ { "width": 1024, "height": 1024, "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23144926\/series_of_survey_questions_on_a_clipboard.png", "type": "image\/png" } ], "author": "Chris", "twitter_card": "summary_large_image", "twitter_creator": "@surveyrock", "twitter_site": "@surveyrock", "schema": { "@context": "https:\/\/schema.org", "@graph": [ { "@type": "Article", "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#article", "isPartOf": { "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/" }, "author": { "name": "Chris", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36" }, "headline": "Survey Definition: What You Need to Know", "mainEntityOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/" }, "wordCount": 556, "commentCount": 0, "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23144926\/series_of_survey_questions_on_a_clipboard.png", "keywords": [ "definition" ], "inLanguage": "pt-BR", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#respond" ] } ] }, { "@type": "WebPage", "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/", "url": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/", "name": "Defini\u00e7\u00e3o de pesquisa: O que voc\u00ea precisa saber - SurveyRock Articles", "isPartOf": { "@id": "https:\/\/www.surveyrock.com\/blog\/#website" }, "primaryImageOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#primaryimage" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23144926\/series_of_survey_questions_on_a_clipboard.png", "description": "Descubra o verdadeiro significado de \"pesquisa\" atrav\u00e9s das lentes da an\u00e1lise de dados, da estrat\u00e9gia de neg\u00f3cios e da experi\u00eancia do usu\u00e1rio.", "breadcrumb": { "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#breadcrumb" }, "inLanguage": "pt-BR", "potentialAction": [ { "@type": "ReadAction", "target": [ "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/" ] } ] }, { "@type": "ImageObject", "inLanguage": "pt-BR", "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#primaryimage", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23144926\/series_of_survey_questions_on_a_clipboard.png", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/23144926\/series_of_survey_questions_on_a_clipboard.png", "width": 1024, "height": 1024, "caption": "series of survey questions on a clipboard" }, { "@type": "BreadcrumbList", "@id": "http:\/\/www.surveyrock.com\/blog\/fr\/enquete-definition-ce-quil-faut-savoir\/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Article", "item": "https:\/\/www.surveyrock.com\/blog\/" }, { "@type": "ListItem", "position": 2, "name": "Survey Definition: What You Need to Know" } ] }, { "@type": "WebSite", "@id": "https:\/\/www.surveyrock.com\/blog\/#website", "url": "https:\/\/www.surveyrock.com\/blog\/", "name": "Artigos SurveyRock", "description": "Ajudando voc\u00ea a criar pesquisas, enquetes e question\u00e1rios on-line. De forma r\u00e1pida e f\u00e1cil.", "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "pt-BR" }, { "@type": "Organization", "@id": "https:\/\/www.surveyrock.com\/blog\/#organization", "name": "SurveyRock", "url": "https:\/\/www.surveyrock.com\/blog\/", "logo": { "@type": "ImageObject", "inLanguage": "pt-BR", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "width": 200, "height": 200, "caption": "SurveyRock" }, "image": { "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/" }, "sameAs": [ "https:\/\/www.facebook.com\/surveyrock", "https:\/\/x.com\/surveyrock", "https:\/\/www.linkedin.com\/company\/surveyrock", "https:\/\/www.pinterest.com\/surveyrock\/", "https:\/\/www.youtube.com\/surveyrock" ] }, { "@type": "Person", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36", "name": "Chris", "image": { "@type": "ImageObject", "inLanguage": "pt-BR", "@id": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "url": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "caption": "Chris" }, "url": "http:\/\/www.surveyrock.com\/blog\/pt_br\/author\/chris\/" } ] } }, "_links": { "self": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1323", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/comments?post=1323" } ], "version-history": [ { "count": 3, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1323\/revisions" } ], "predecessor-version": [ { "id": 1329, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1323\/revisions\/1329" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/media\/1325" } ], "wp:attachment": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/media?parent=1323" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/categories?post=1323" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/tags?post=1323" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }