{ "id": 1282, "date": "2023-09-08T06:19:00", "date_gmt": "2023-09-08T04:19:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1282" }, "modified": "2023-09-16T18:49:16", "modified_gmt": "2023-09-16T16:49:16", "slug": "amplifying-impact-consumer-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/amplificando-o-impacto-das-pesquisas-com-consumidores\/", "title": { "rendered": "A voz do consumidor: Aproveitando o poder das pesquisas para causar impacto" }, "content": { "rendered": "

No atual cen\u00e1rio de neg\u00f3cios em ritmo acelerado e em constante evolu\u00e7\u00e3o, entender as necessidades e prefer\u00eancias dos consumidores \u00e9 fundamental para o sucesso. Felizmente, com o avan\u00e7o da tecnologia, a coleta de percep\u00e7\u00f5es dos consumidores tornou-se mais f\u00e1cil e eficiente do que nunca. As pesquisas surgiram como uma ferramenta poderosa para que as empresas pudessem ouvir a voz do consumidor e obter feedback valioso. <\/strong><\/p>\n\n\n\n\n\n\n\n

Nesta postagem do blog, exploraremos a import\u00e2ncia de aproveitar o poder das pesquisas e como elas podem causar um impacto significativo em sua empresa. Desde a compreens\u00e3o da satisfa\u00e7\u00e3o do cliente e o aprimoramento das ofertas de produtos at\u00e9 o aumento da fidelidade do cliente e a promo\u00e7\u00e3o da inova\u00e7\u00e3o, junte-se a n\u00f3s para mergulharmos no mundo das pesquisas e descobrir como elas podem ajudar a ficar \u00e0 frente da concorr\u00eancia, colocando a voz do consumidor na vanguarda do seu processo de tomada de decis\u00f5es.<\/strong><\/p>\n\n\n\n

Navegando pelas percep\u00e7\u00f5es do consumidor<\/h2>\n\n\n\n

Preenchendo uma lacuna: abordagem centrada no consumidor<\/h3>\n\n\n\n

O cora\u00e7\u00e3o das empresas bem-sucedidas \u00e9 a sua capacidade de se relacionar com os consumidores. As pesquisas, atuando como canais de comunica\u00e7\u00e3o direta, preenchem essa lacuna de forma not\u00e1vel. As empresas podem decodificar as prefer\u00eancias dos clientes, descobrir pontos problem\u00e1ticos e identificar aspira\u00e7\u00f5es. Esse feedback em primeira m\u00e3o orienta o desenvolvimento de produtos, as estrat\u00e9gias de marketing e o atendimento ao cliente, promovendo uma compreens\u00e3o hol\u00edstica das necessidades do consumidor.<\/p>\n\n\n\n

Promovendo a conex\u00e3o: Voz do consumidor<\/h3>\n\n\n\n

Os consumidores s\u00e3o o pulso do mercado, e as pesquisas d\u00e3o a eles uma plataforma para serem ouvidos. A elabora\u00e7\u00e3o de pesquisas que repercutem permite que as empresas acumulem um rico conjunto de opini\u00f5es. Ao compreender os desejos em evolu\u00e7\u00e3o dos clientes, as empresas adaptam as ofertas que refletem as expectativas dos clientes. Essa abordagem emp\u00e1tica estimula a fidelidade e prepara o terreno para um envolvimento significativo do cliente.<\/p>\n\n\n\n

Dica<\/strong>: Projete pesquisas que sejam compreens\u00edveis e f\u00e1ceis de preencher, garantindo que uma gama diversificada de vozes seja ouvida.<\/strong><\/h3>\n\n\n\n

Desbloqueio de percep\u00e7\u00f5es valiosas<\/h2>\n\n\n\n

Mergulhando fundo: pesquisas como mina de ouro de insights<\/h3>\n\n\n\n

As pesquisas revelam percep\u00e7\u00f5es inestim\u00e1veis que orientam as decis\u00f5es estrat\u00e9gicas. Elas fornecem dados quantitativos e qualitativos, oferecendo uma vis\u00e3o panor\u00e2mica das prefer\u00eancias dos consumidores. Perguntas personalizadas revelam as prioridades dos consumidores ao fazerem escolhas de compra. Essa intelig\u00eancia molda as estrat\u00e9gias de desenvolvimento de produtos, culminando em ofertas que repercutem e cativam.<\/p>\n\n\n\n

Moldando a experi\u00eancia: Ouvindo o consumidor<\/h3>\n\n\n\n

A satisfa\u00e7\u00e3o do cliente se baseia na compreens\u00e3o de suas experi\u00eancias. As pesquisas, com questionamentos focados, identificam os n\u00edveis de satisfa\u00e7\u00e3o e as \u00e1reas que precisam ser aprimoradas. O feedback sobre produtos, servi\u00e7os e experi\u00eancias alimenta a melhoria cont\u00ednua, nutrindo relacionamentos s\u00f3lidos entre consumidores e empresas. O aproveitamento dessas informa\u00e7\u00f5es aumenta a satisfa\u00e7\u00e3o e prepara o cen\u00e1rio para o crescimento sustentado.<\/p>\n\n\n\n

Dica<\/strong>: Maximize os insights usando perguntas abertas que revelam opini\u00f5es e emo\u00e7\u00f5es diferenciadas.<\/h3>\n\n\n\n

Mudan\u00e7a pioneira e lealdade<\/h2>\n\n\n\n

Mudan\u00e7a impulsionada por voz: Aceitando o feedback do consumidor<\/h3>\n\n\n\n

As pesquisas catalisam mudan\u00e7as por serem catalisadoras de melhorias orientadas para o cliente. Os consumidores expressam abertamente suas opini\u00f5es e preocupa\u00e7\u00f5es, orientando as empresas a aperfei\u00e7oar seus produtos e servi\u00e7os. Ao responder proativamente ao feedback, as empresas transmitem um compromisso com a centraliza\u00e7\u00e3o no cliente, promovendo a confian\u00e7a e a lealdade em troca.<\/p>\n\n\n\n

Pioneiros da inova\u00e7\u00e3o: Pesquisas e tend\u00eancias de mercado<\/h3>\n\n\n\n

Pesquisas<\/a> s\u00e3o motores de inova\u00e7\u00e3o que impulsionam as empresas. O feedback identifica tend\u00eancias emergentes e necessidades n\u00e3o atendidas, moldando produtos e servi\u00e7os futuros. Antecipar essas mudan\u00e7as \u00e9 uma receita para se manter competitivo e relevante. Ao abra\u00e7ar a mudan\u00e7a, as empresas emergem como pioneiras, moldando os setores em vez de reagir a eles.<\/p>\n\n\n\n

Dica: Enquadrar as pesquisas como oportunidades para que os clientes sejam co-criadores de produtos e servi\u00e7os, refor\u00e7ando a fidelidade \u00e0 marca.<\/strong><\/h3>\n\n\n\n

Ampliar o impacto, cultivar a lealdade<\/h2>\n\n\n\n

Pesquisas: A ponte para a fidelidade do cliente<\/h3>\n\n\n\n

A ado\u00e7\u00e3o de pesquisas estimula a fidelidade, pois os consumidores se sentem valorizados e parte integrante da jornada da marca. Canais abertos para feedback alimentam um senso de parceria, promovendo uma conex\u00e3o emocional duradoura. As marcas que ouvem ativamente e evoluem com base nas opini\u00f5es dos consumidores repercutem mais profundamente, traduzindo-se em uma fidelidade duradoura do cliente.<\/p>\n\n\n\n

\"Ponte<\/figure>\n\n\n\n

Promovendo a inova\u00e7\u00e3o: Colabora\u00e7\u00e3o do consumidor<\/h3>\n\n\n\n

As pesquisas ampliam a inova\u00e7\u00e3o ao convidar os consumidores a co-criar. O feedback torna-se combust\u00edvel para aprimoramentos de produtos e novas ofertas. Ao ajustar os produtos \u00e0s aspira\u00e7\u00f5es dos consumidores, as empresas inspiram lealdade por meio de uma evolu\u00e7\u00e3o din\u00e2mica e orientada para o cliente. Nesse relacionamento simbi\u00f3tico, os consumidores investem em marcas que eles moldam ativamente.<\/p>\n\n\n\n

Aproveitando o rugido das vozes dos consumidores<\/h2>\n\n\n\n

Desvendar as percep\u00e7\u00f5es dos consumidores \u00e9 fundamental no cen\u00e1rio competitivo atual. As pesquisas capacitam as empresas a navegar pelo labirinto de prefer\u00eancias, necessidades e desejos dos consumidores. Ao realmente ouvir, entender e agir com base no feedback, as empresas ampliam seu impacto, cultivam uma lealdade inabal\u00e1vel e se tornam agentes de inova\u00e7\u00e3o.<\/p>", "protected": false }, "excerpt": { "rendered": "

No atual cen\u00e1rio de neg\u00f3cios em ritmo acelerado e em constante evolu\u00e7\u00e3o, entender as necessidades e prefer\u00eancias dos consumidores \u00e9 fundamental para o sucesso. Felizmente, com o advento da tecnologia, a coleta de percep\u00e7\u00f5es dos consumidores se tornou mais f\u00e1cil e eficiente do que nunca. As pesquisas surgiram como uma ferramenta poderosa para que as empresas possam conhecer a voz do consumidor e obter [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1285, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-1282", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized" ], "yoast_head": "\nA voz do consumidor: Aproveitando o poder das pesquisas para causar impacto - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Capacite sua empresa com insights usando pesquisas! Descubra como as pesquisas alimentam a inova\u00e7\u00e3o, estimulam a fidelidade e ampliam o impacto neste guia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/amplifying-impact-consumer-surveys\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A voz do consumidor: Aproveitando o poder das pesquisas para causar impacto - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Capacite sua empresa com insights usando pesquisas! Descubra como as pesquisas alimentam a inova\u00e7\u00e3o, estimulam a fidelidade e ampliam o impacto neste guia.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/amplifying-impact-consumer-surveys\/\" \/>\n<meta property=\"og:site_name\" content=\"Artigos SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02181804\/people-engaged-in-discussions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1023\" \/>\n\t<meta property=\"og:image:height\" content=\"1022\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n \"@context\": \"https:\\\/\\\/schema.org\",\n \"@graph\": [\n {\n \"@type\": \"Article\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#article\",\n \"isPartOf\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/\"\n },\n \"author\": {\n \"name\": \"Chris\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\"\n },\n \"headline\": \"The Voice of the Consumer: Harnessing the Power of Surveys to Make an Impact\",\n \"mainEntityOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/\"\n },\n \"wordCount\": 667,\n \"commentCount\": 0,\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02181804\\\/people-engaged-in-discussions.jpg\",\n \"inLanguage\": \"pt-BR\",\n \"potentialAction\": [\n {\n \"@type\": \"CommentAction\",\n \"name\": \"Coment\\u00e1rio\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#respond\"\n ]\n }\n ]\n },\n {\n \"@type\": \"WebPage\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/\",\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/\",\n \"name\": \"A voz do consumidor: Aproveitando o poder das pesquisas para causar impacto - SurveyRock Articles\",\n \"isPartOf\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n },\n \"primaryImageOfPage\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#primaryimage\"\n },\n \"image\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#primaryimage\"\n },\n \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02181804\\\/people-engaged-in-discussions.jpg\",\n \"description\": \"Capacite sua empresa com insights usando pesquisas! Descubra como as pesquisas alimentam a inova\\u00e7\\u00e3o, estimulam a fidelidade e ampliam o impacto neste guia.\",\n \"breadcrumb\": {\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#breadcrumb\"\n },\n \"inLanguage\": \"pt-BR\",\n \"potentialAction\": [\n {\n \"@type\": \"ReadAction\",\n \"target\": [\n \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/\"\n ]\n }\n ]\n },\n {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"pt-BR\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#primaryimage\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02181804\\\/people-engaged-in-discussions.jpg\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02181804\\\/people-engaged-in-discussions.jpg\",\n \"width\": 1023,\n \"height\": 1022,\n \"caption\": \"Groups of people having discussions\"\n },\n {\n \"@type\": \"BreadcrumbList\",\n \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/mk\\\/amplifying-impact-consumer-surveys\\\/#breadcrumb\",\n \"itemListElement\": [\n {\n \"@type\": \"ListItem\",\n \"position\": 1,\n \"name\": \"Artigo\",\n \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n },\n {\n \"@type\": \"ListItem\",\n \"position\": 2,\n \"name\": \"A voz do consumidor: Aproveitando o poder das pesquisas para causar impacto\"\n }\n ]\n },\n {\n \"@type\": \"WebSite\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"name\": \"Artigos SurveyRock\",\n \"description\": \"Ajudando voc\\u00ea a criar pesquisas, enquetes e question\\u00e1rios on-line. De forma r\\u00e1pida e f\\u00e1cil.\",\n \"publisher\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n },\n \"potentialAction\": [\n {\n \"@type\": \"SearchAction\",\n \"target\": {\n \"@type\": \"EntryPoint\",\n \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n },\n \"query-input\": {\n \"@type\": \"PropertyValueSpecification\",\n \"valueRequired\": true,\n \"valueName\": \"search_term_string\"\n }\n }\n ],\n \"inLanguage\": \"pt-BR\"\n },\n {\n \"@type\": \"Organization\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n \"name\": \"SurveyRock\",\n \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"pt-BR\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n \"width\": 200,\n \"height\": 200,\n \"caption\": \"SurveyRock\"\n },\n \"image\": {\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n },\n \"sameAs\": [\n \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n \"https:\\\/\\\/x.com\\\/surveyrock\",\n \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n ]\n },\n {\n \"@type\": \"Person\",\n \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/c81eb8dbd5ad857f08ec4765b5545f36\",\n \"name\": \"Chris\",\n \"image\": {\n \"@type\": \"ImageObject\",\n \"inLanguage\": \"pt-BR\",\n \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g\",\n \"caption\": \"Chris\"\n },\n \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/pt_br\\\/author\\\/chris\\\/\"\n }\n ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->", "yoast_head_json": { "title": "A voz do consumidor: Aproveitando o poder das pesquisas para causar impacto - SurveyRock Articles", "description": "Capacite sua empresa com insights usando pesquisas! Descubra como as pesquisas alimentam a inova\u00e7\u00e3o, estimulam a fidelidade e ampliam o impacto neste guia.", "robots": { "index": "index", "follow": "follow", "max-snippet": "max-snippet:-1", "max-image-preview": "max-image-preview:large", "max-video-preview": "max-video-preview:-1" }, "canonical": "http:\/\/www.surveyrock.com\/blog\/pt_br\/amplifying-impact-consumer-surveys\/", "og_locale": "pt_BR", "og_type": "article", "og_title": "The Voice of the Consumer: Harnessing the Power of Surveys to Make an Impact - SurveyRock Articles", "og_description": "Empower your business with insights using surveys! Discover how surveys fuel innovation, nurture loyalty, and amplify impact in this guide.", "og_url": "http:\/\/www.surveyrock.com\/blog\/pt_br\/amplifying-impact-consumer-surveys\/", "og_site_name": "SurveyRock Articles", "article_publisher": "https:\/\/www.facebook.com\/surveyrock", "og_image": [ { "width": 1023, "height": 1022, "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02181804\/people-engaged-in-discussions.jpg", "type": "image\/jpeg" } ], "author": "Chris", "twitter_card": "summary_large_image", "twitter_creator": "@surveyrock", "twitter_site": "@surveyrock", "schema": { "@context": "https:\/\/schema.org", "@graph": [ { "@type": "Article", "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#article", "isPartOf": { "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/" }, "author": { "name": "Chris", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36" }, "headline": "The Voice of the Consumer: Harnessing the Power of Surveys to Make an Impact", "mainEntityOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/" }, "wordCount": 667, "commentCount": 0, "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02181804\/people-engaged-in-discussions.jpg", "inLanguage": "pt-BR", "potentialAction": [ { "@type": "CommentAction", "name": "Comment", "target": [ "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#respond" ] } ] }, { "@type": "WebPage", "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/", "url": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/", "name": "A voz do consumidor: Aproveitando o poder das pesquisas para causar impacto - SurveyRock Articles", "isPartOf": { "@id": "https:\/\/www.surveyrock.com\/blog\/#website" }, "primaryImageOfPage": { "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#primaryimage" }, "image": { "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#primaryimage" }, "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02181804\/people-engaged-in-discussions.jpg", "description": "Capacite sua empresa com insights usando pesquisas! Descubra como as pesquisas alimentam a inova\u00e7\u00e3o, estimulam a fidelidade e ampliam o impacto neste guia.", "breadcrumb": { "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#breadcrumb" }, "inLanguage": "pt-BR", "potentialAction": [ { "@type": "ReadAction", "target": [ "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/" ] } ] }, { "@type": "ImageObject", "inLanguage": "pt-BR", "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#primaryimage", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02181804\/people-engaged-in-discussions.jpg", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02181804\/people-engaged-in-discussions.jpg", "width": 1023, "height": 1022, "caption": "Groups of people having discussions" }, { "@type": "BreadcrumbList", "@id": "http:\/\/www.surveyrock.com\/blog\/mk\/amplifying-impact-consumer-surveys\/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Article", "item": "https:\/\/www.surveyrock.com\/blog\/" }, { "@type": "ListItem", "position": 2, "name": "The Voice of the Consumer: Harnessing the Power of Surveys to Make an Impact" } ] }, { "@type": "WebSite", "@id": "https:\/\/www.surveyrock.com\/blog\/#website", "url": "https:\/\/www.surveyrock.com\/blog\/", "name": "Artigos SurveyRock", "description": "Ajudando voc\u00ea a criar pesquisas, enquetes e question\u00e1rios on-line. De forma r\u00e1pida e f\u00e1cil.", "publisher": { "@id": "https:\/\/www.surveyrock.com\/blog\/#organization" }, "potentialAction": [ { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}" }, "query-input": { "@type": "PropertyValueSpecification", "valueRequired": true, "valueName": "search_term_string" } } ], "inLanguage": "pt-BR" }, { "@type": "Organization", "@id": "https:\/\/www.surveyrock.com\/blog\/#organization", "name": "SurveyRock", "url": "https:\/\/www.surveyrock.com\/blog\/", "logo": { "@type": "ImageObject", "inLanguage": "pt-BR", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/", "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png", "width": 200, "height": 200, "caption": "SurveyRock" }, "image": { "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/" }, "sameAs": [ "https:\/\/www.facebook.com\/surveyrock", "https:\/\/x.com\/surveyrock", "https:\/\/www.linkedin.com\/company\/surveyrock", "https:\/\/www.pinterest.com\/surveyrock\/", "https:\/\/www.youtube.com\/surveyrock" ] }, { "@type": "Person", "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/c81eb8dbd5ad857f08ec4765b5545f36", "name": "Chris", "image": { "@type": "ImageObject", "inLanguage": "pt-BR", "@id": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "url": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/fb0d6ba0ae1dc3040af81c4dddedea8122c24b778f86a6543c87606c077a6faa?s=96&d=mm&r=g", "caption": "Chris" }, "url": "http:\/\/www.surveyrock.com\/blog\/pt_br\/author\/chris\/" } ] } }, "_links": { "self": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1282", "targetHints": { "allow": [ "GET" ] } } ], "collection": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts" } ], "about": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/types\/post" } ], "author": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/users\/1" } ], "replies": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/comments?post=1282" } ], "version-history": [ { "count": 5, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1282\/revisions" } ], "predecessor-version": [ { "id": 1297, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1282\/revisions\/1297" } ], "wp:featuredmedia": [ { "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/media\/1285" } ], "wp:attachment": [ { "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/media?parent=1282" } ], "wp:term": [ { "taxonomy": "category", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/categories?post=1282" }, { "taxonomy": "post_tag", "embeddable": true, "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/tags?post=1282" } ], "curies": [ { "name": "wp", "href": "https:\/\/api.w.org\/{rel}", "templated": true } ] } }