{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/10-beneficios-interessantes-das-pesquisas-on-line-para-b2b\/", "title": { "rendered": "10 benef\u00edcios atrevidos da realiza\u00e7\u00e3o de pesquisas on-line para organiza\u00e7\u00f5es B2B: Quem disse que os dados n\u00e3o podem ser divertidos?" }, "content": { "rendered": "

Introdu\u00e7\u00e3o: Por que estamos falando de pesquisas?<\/h2>\n\n\n\n

Pesquisas, pesquisas, pesquisas! N\u00e3o, n\u00e3o estamos criando um novo c\u00e2ntico para o seu grupo de estudantes do ensino m\u00e9dio. Estamos falando de uma das ferramentas mais subestimadas de sua caixa de ferramentas de marketing B2B. Se a palavra \"pesquisa\" evoca imagens de testes tediosos de m\u00faltipla escolha ou formul\u00e1rios intermin\u00e1veis, \u00e9 hora de estourar essa bolha e entrar na era moderna.<\/p>\n\n\n\n\n\n\n\n

Mas por qu\u00ea? \u00d3tima pergunta! Prepare-se para fazer anota\u00e7\u00f5es ou, melhor ainda, marque esta p\u00e1gina como favorita (n\u00e3o vou me importar), porque vamos nos aprofundar nos 10 benef\u00edcios mais tentadores da realiza\u00e7\u00e3o de pesquisas on-line para organiza\u00e7\u00f5es B2B.<\/p>\n\n\n\n

1. Entre na cabe\u00e7a de seu cliente sem ser assustador<\/h2>\n\n\n\n

Sempre quis saber o que seus clientes est\u00e3o pensando? Uma pesquisa \u00e9 como o FBI da pesquisa de clientes - ela fornece todas as informa\u00e7\u00f5es sem a necessidade de vigil\u00e2ncia e escutas telef\u00f4nicas.<\/p>\n\n\n\n

\u00c9 como dar a seus clientes um microfone e um palco. Voc\u00ea pode ouvir os pensamentos n\u00e3o filtrados deles sobre o que eles amam, odeiam ou s\u00e3o totalmente indiferentes quando se trata de seus produtos ou servi\u00e7os. Mas lembre-se, com grande poder vem grande responsabilidade - use essas informa\u00e7\u00f5es com sabedoria!<\/p>\n\n\n\n

2. Economize esse dinheiro, querida!<\/h2>\n\n\n\n

Sejamos francos, a realiza\u00e7\u00e3o de grupos de foco e entrevistas presenciais pode ser cara. Quero dizer, quem tem or\u00e7amento para caf\u00e9 e rosquinhas para todos? Isso sem falar no aluguel de uma sala de confer\u00eancias elegante.<\/p>\n\n\n\n

As pesquisas on-line s\u00e3o o \"ramen instant\u00e2neo\" da pesquisa de clientes - baratas, f\u00e1ceis e surpreendentemente satisfat\u00f3rias. \u00c9 a maneira mais econ\u00f4mica de obter insights pr\u00e1ticos e ainda sobrar o suficiente para a festa da pizza do escrit\u00f3rio.<\/p>\n\n\n\n

Leia mais sobre Estrat\u00e9gias de marketing econ\u00f4mico<\/a><\/p>\n\n\n\n

3. Tempo \u00e9 dinheiro, e as pesquisas economizam os dois!<\/h2>\n\n\n\n

Voc\u00ea se lembra dos bons e velhos tempos em que era preciso esperar semanas para que os question\u00e1rios enviados pelo correio voltassem? Eu tamb\u00e9m n\u00e3o, porque quem tem tempo para isso?<\/p>\n\n\n\n

As pesquisas on-line s\u00e3o o Usain Bolt da coleta de dados - r\u00e1pidas e eficientes. Voc\u00ea pode coletar respostas em tempo real e come\u00e7ar a agir com base nos dados mais rapidamente do que pode dizer: \"Por que esperamos tanto tempo para fazer isso?\"<\/p>\n\n\n\n

4. Diga ol\u00e1 \u00e0 globaliza\u00e7\u00e3o<\/h2>\n\n\n\n

Ol\u00e1, amigos internacionais! Com as pesquisas on-line, o mundo se torna seu playground. Ou, pelo menos, seu campo de coleta de dados.<\/p>\n\n\n\n

Voc\u00ea pode se conectar com clientes de todo o mundo sem sair do seu aconchegante escrit\u00f3rio. Basta pressionar \"enviar\" e voc\u00ea se tornar\u00e1 internacional, meu amigo.<\/p>\n\n\n\n

Os benef\u00edcios da globaliza\u00e7\u00e3o<\/a><\/p>\n\n\n\n

\"Globo<\/figure>\n\n\n\n

5. Seja o Picasso da personaliza\u00e7\u00e3o<\/h2>\n\n\n\n

Se cada cliente \u00e9 um floco de neve \u00fanico, as pesquisas on-line permitem que voc\u00ea capture cada um deles em seu idioma. Espere, isso soou estranho. O que quero dizer \u00e9 que voc\u00ea pode personalizar as perguntas para atender a diferentes segmentos do seu p\u00fablico, garantindo que cada intera\u00e7\u00e3o pare\u00e7a pessoal e relevante.<\/p>\n\n\n\n

T\u00e9cnicas de personaliza\u00e7\u00e3o<\/a><\/p>\n\n\n\n

6. Flexibilidade como um instrutor de ioga<\/h2>\n\n\n\n

Deseja adicionar uma pergunta? Remover uma? Inserir um GIF hil\u00e1rio que retome a luta do envolvimento do cliente B2B? Com as pesquisas on-line, voc\u00ea pode.<\/p>\n\n\n\n

Atualmente, as pesquisas s\u00e3o t\u00e3o flex\u00edveis quanto um artista do Cirque du Soleil, adaptando-se facilmente para atender \u00e0s suas necessidades exatas.<\/p>\n\n\n\n

7. Dados t\u00e3o frescos que ainda est\u00e3o fervendo<\/h2>\n\n\n\n

Vivemos na era de tudo em tempo real. Voc\u00ea pode ver curtidas, compartilhamentos e erros de digitaliza\u00e7\u00e3o embara\u00e7osos instantaneamente. Por que os dados de sua empresa deveriam ser diferentes?<\/p>\n\n\n\n

As pesquisas on-line oferecem feedback em tempo real, permitindo que voc\u00ea fa\u00e7a ajustes na hora. Esque\u00e7a os dados obsoletos; estamos falando de insights fresquinhos!<\/p>\n\n\n\n

8. Transforme seus cr\u00edticos em f\u00e3s<\/h2>\n\n\n\n

O feedback negativo n\u00e3o \u00e9 divertido, mas \u00e9 incrivelmente \u00fatil. Assim como seu colega de academia que insiste em fazer mais uma repeti\u00e7\u00e3o, o feedback negativo o estimula a ser melhor.<\/p>\n\n\n\n

As pesquisas on-line criam um canal para essa cr\u00edtica construtiva, oferecendo a voc\u00ea insights pr\u00e1ticos para melhorar e evoluir.<\/p>\n\n\n\n

9. Todo mundo \u00e9 um vencedor, baby!<\/h2>\n\n\n\n

Quando voc\u00ea obt\u00e9m insights que tornam seus produtos ou servi\u00e7os melhores, quem ganha? Todos. Seus clientes ficam mais satisfeitos. Sua equipe fica mais capacitada. At\u00e9 as plantas de seu escrit\u00f3rio parecem se animar.<\/p>\n\n\n\n

As pesquisas criam um ciclo de feedback que \u00e9 o presente que continua sendo dado.<\/p>\n\n\n\n

10. Os dados nunca mentem, mas podem surpreend\u00ea-lo<\/h2>\n\n\n\n

\u00c0s vezes, os dados revelam verdades que s\u00e3o t\u00e3o chocantes que parecem uma reviravolta no enredo de M. Night Shyamalan. Seja descobrindo um novo segmento de mercado ou aprendendo que o que voc\u00ea achava que era o recurso menos importante \u00e9, na verdade, o favorito dos clientes, esteja preparado para revela\u00e7\u00f5es.<\/p>\n\n\n\n

Entendendo a import\u00e2ncia da an\u00e1lise de dados<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Ent\u00e3o, a\u00ed est\u00e1! Dez raz\u00f5es \u00f3bvias pelas quais sua organiza\u00e7\u00e3o B2B precisa embarcar no trem das pesquisas on-line. Todos a bordo, pr\u00f3xima parada: Insightsville! Tem d\u00favidas ou deseja compartilhar suas pr\u00f3prias vit\u00f3rias em pesquisas on-line? Deixe um coment\u00e1rio abaixo; adorar\u00edamos ouvir sua opini\u00e3o.<\/p>\n\n\n\n

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Introdu\u00e7\u00e3o: Por que estamos falando de pesquisas? Pesquisas, pesquisas, pesquisas! N\u00e3o, n\u00e3o estamos criando um novo c\u00e2ntico para o seu grupo de estudantes do ensino m\u00e9dio. Estamos falando de uma das ferramentas mais subestimadas da sua caixa de ferramentas de marketing B2B. 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