{
    "id": 1262,
    "date": "2023-09-02T15:14:53",
    "date_gmt": "2023-09-02T13:14:53",
    "guid": {
        "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1262"
    },
    "modified": "2023-09-02T15:51:21",
    "modified_gmt": "2023-09-02T13:51:21",
    "slug": "the-power-of-data-how-online-surveys-can-transform-your-business",
    "status": "publish",
    "type": "post",
    "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/o-poder-dos-dados-como-as-pesquisas-online-podem-transformar-sua-empresa\/",
    "title": {
        "rendered": "O poder dos dados: Como as pesquisas on-line podem transformar sua empresa"
    },
    "content": {
        "rendered": "<h2 class=\"wp-block-heading\">Introdu\u00e7\u00e3o - Imagine ter em m\u00e3os uma bola de cristal que revela o futuro de sua empresa<\/h2>\n\n\n\n<p>Uma pesquisa on-line bem executada \u00e9 como o teste de DNA de sua empresa - ela vai al\u00e9m da superf\u00edcie, revelando segredos que podem elevar suas opera\u00e7\u00f5es, a satisfa\u00e7\u00e3o do cliente e os lucros a novos patamares. Neste guia detalhado, exploraremos o potencial inexplorado das pesquisas on-line. Seja voc\u00ea uma pequena empresa ou um grande empreendimento, dicas pr\u00e1ticas apoiadas em dados concretos e percep\u00e7\u00f5es de especialistas esperam por voc\u00ea. O futuro de sua empresa come\u00e7a aqui.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Desvendando a psicologia do cliente - E se voc\u00ea pudesse ler a mente de seus clientes?<\/h2>\n\n\n\n<p>Todos n\u00f3s j\u00e1 tivemos curiosidade em saber o que se passa na mente de nossos clientes. \u00c9 como querer saber a receita secreta do molho especial de sua av\u00f3; isso pode mudar tudo. Entender a psicologia do cliente n\u00e3o \u00e9 algo reservado a psic\u00f3logos treinados - \u00e9 um superpoder que as pesquisas on-line colocam diretamente em suas m\u00e3os. Ao fazer perguntas direcionadas, voc\u00ea pode desvendar as camadas e descobrir n\u00e3o apenas o que seus clientes est\u00e3o pensando, mas tamb\u00e9m por que eles est\u00e3o pensando. De acordo com um relat\u00f3rio da Forrester, 73% das empresas consideram a compreens\u00e3o da experi\u00eancia do cliente como um aspecto essencial para a reten\u00e7\u00e3o de clientes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-1024x701.png\" alt=\"Psicologia do cliente\" class=\"wp-image-1265\" srcset=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-1024x701.png 1024w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-300x205.png 300w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-150x103.png 150w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-768x525.png 768w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0-18x12.png 18w, https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02150140\/271861_Customer-Psychology-FocusedanalyticalcreativeSi_xl-1024-v1-0.png 1216w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Comece com perguntas de n\u00edvel superficial e passe gradualmente para perguntas que se aprofundem na psicologia do cliente. Por exemplo, em vez de simplesmente perguntar: \"Voc\u00ea gostou do nosso produto?\", inclua um acompanhamento como: \"Voc\u00ea pode nos dizer o que fez com que nosso produto se destacasse para voc\u00ea?<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Engajamento dos funcion\u00e1rios: O ativo negligenciado<\/h2>\n\n\n\n<p>Imagine um mundo em que seus funcion\u00e1rios n\u00e3o sejam apenas trabalhadores, mas embaixadores da marca. O envolvimento dos funcion\u00e1rios \u00e9, h\u00e1 muito tempo, o her\u00f3i n\u00e3o celebrado na hist\u00f3ria do sucesso empresarial. Embora a maioria das empresas invista recursos no envolvimento do cliente, elas geralmente ignoram a import\u00e2ncia de uma for\u00e7a de trabalho totalmente envolvida. Com as pesquisas on-line, voc\u00ea pode avaliar o pulso dos seus funcion\u00e1rios para garantir que eles sejam t\u00e3o apaixonados pela sua marca quanto voc\u00ea. Um relat\u00f3rio da Gallup mostra que as empresas com for\u00e7as de trabalho altamente engajadas superam seus pares em 147% em ganhos por a\u00e7\u00e3o e s\u00e3o 21% mais lucrativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">As pesquisas com funcion\u00e1rios devem ser an\u00f4nimas para incentivar respostas sinceras. Certifique-se de agir de acordo com o feedback recebido, demonstrando aos seus funcion\u00e1rios que as opini\u00f5es deles s\u00e3o importantes.<\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Para vencer no mercado, voc\u00ea deve primeiro vencer no local de trabalho.\"<\/p>\n<cite>Doug Conant<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Aprimoramento do desenvolvimento de produtos e servi\u00e7os<\/h2>\n\n\n\n<p>Pense no iPhone antes de ser lan\u00e7ado; ningu\u00e9m estava pedindo explicitamente por ele. A Apple, no entanto, identificou uma necessidade latente e a preencheu de forma brilhante. Esse \u00e9 o poder do desenvolvimento de produtos perspicazes. Com as pesquisas on-line, voc\u00ea pode aproveitar esse tesouro de percep\u00e7\u00f5es do consumidor para criar produtos ou servi\u00e7os que n\u00e3o apenas atendam, mas tamb\u00e9m antecipem as demandas do mercado. Empresas como a Apple usam extensivamente os dados e o feedback dos consumidores antes de qualquer lan\u00e7amento significativo de produto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Empregue perguntas abertas em suas pesquisas para solicitar um feedback mais amplo, revelando o que os clientes realmente desejam - mesmo que eles pr\u00f3prios ainda n\u00e3o digam isso.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing orientado por dados: Diga n\u00e3o ao trabalho de adivinha\u00e7\u00e3o<\/h2>\n\n\n\n<p>J\u00e1 se foram os dias em que voc\u00ea baseava sua estrat\u00e9gia de marketing em intui\u00e7\u00f5es e nas a\u00e7\u00f5es da concorr\u00eancia. Uma abordagem orientada por dados lhe oferece o equivalente a \u00f3culos de vis\u00e3o noturna em um quarto escuro. As pesquisas on-line podem fornecer dados valiosos sobre os dados demogr\u00e1ficos dos clientes, seus comportamentos de compra e at\u00e9 mesmo o tipo de canal de marketing que eles preferem. De acordo com o <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\">Instituto Global McKinsey<\/a>Segundo a empresa, as empresas orientadas por dados t\u00eam 23 vezes mais chances de adquirir clientes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Inclui perguntas de pesquisa que identificam de onde vem a maioria dos seus clientes e o que os levou a fazer uma compra. Isso o ajudar\u00e1 a alocar seus recursos de marketing de forma mais eficaz.<\/pre>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\"Sem a an\u00e1lise de Big Data, as empresas ficavam cegas e surdas, vagando pela Web como veios em uma rodovia.\"<\/p>\n<cite>Geoffrey Moore<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Otimiza\u00e7\u00e3o da efici\u00eancia operacional - Quanto tempo e dinheiro voc\u00ea est\u00e1 desperdi\u00e7ando por causa da inefici\u00eancia?<\/h2>\n\n\n\n<p>A inefici\u00eancia \u00e9 o imposto invis\u00edvel que toda empresa paga, muitas vezes sem saber. Com as pesquisas on-line, voc\u00ea pode iluminar esses cantos escuros, perguntando aos seus funcion\u00e1rios, fornecedores e at\u00e9 mesmo aos clientes onde eles veem inefici\u00eancias de tempo, dinheiro ou recursos. Os insights obtidos podem ser como acender uma luz em um quarto escuro, iluminando \u00e1reas com potencial de economia e otimiza\u00e7\u00e3o. Como <a href=\"https:\/\/en.wikipedia.org\/wiki\/Peter_Drucker\">Peter Drucker<\/a> disse a famosa frase: \"Efici\u00eancia \u00e9 fazer as coisas direito; efic\u00e1cia \u00e9 fazer as coisas certas\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Fa\u00e7a pesquisas regulares com sua equipe sobre gargalos operacionais e \u00e1reas de melhoria. Leve o feedback a s\u00e9rio e aja de acordo com ele para tornar sua empresa mais eficiente.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Gerenciamento de riscos e prepara\u00e7\u00e3o para crises<\/h2>\n\n\n\n<p>A vida \u00e9 cheia de surpresas e, nos neg\u00f3cios, nem todas as surpresas s\u00e3o agrad\u00e1veis. O gerenciamento eficaz de riscos tem tudo a ver com a previs\u00e3o de poss\u00edveis crises e com a prepara\u00e7\u00e3o. Uma pesquisa interna on-line pode ajudar a avaliar at\u00e9 que ponto sua equipe entende os protocolos de emerg\u00eancia, quais riscos eles previnem e at\u00e9 que ponto se sentem preparados. Uma pesquisa da Deloitte mostrou que 49% das empresas usam a an\u00e1lise de dados para o gerenciamento de riscos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Use pesquisas para realizar uma an\u00e1lise SWOT (pontos fortes, pontos fracos, oportunidades e amea\u00e7as) da sua empresa a partir de v\u00e1rias perspectivas: funcion\u00e1rios, ger\u00eancia e at\u00e9 mesmo clientes.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">A vantagem competitiva - O que o torna diferente de seus concorrentes?<\/h2>\n\n\n\n<p>Em um mercado saturado, destacar-se muitas vezes pode parecer um desafio intranspon\u00edvel. Mas e se voc\u00ea soubesse exatamente o que faz com que seus clientes escolham voc\u00ea em vez de seus concorrentes? As pesquisas on-line lhe d\u00e3o esse superpoder. Ao se aprofundar nas prefer\u00eancias dos clientes, voc\u00ea pode adaptar sua proposta de venda exclusiva (USP) ao que realmente importa para o seu p\u00fablico.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dica pr\u00e1tica<\/h3>\n\n\n\n<pre class=\"wp-block-preformatted\">Use perguntas de benchmarking da concorr\u00eancia em sua pesquisa para identificar onde voc\u00ea se destaca da concorr\u00eancia e onde fica aqu\u00e9m.<\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p>Neste guia, analisamos a fundo o poder transformador das pesquisas on-line para as empresas, desde a compreens\u00e3o da psicologia do cliente at\u00e9 a otimiza\u00e7\u00e3o da efici\u00eancia operacional, passando pelo gerenciamento de riscos e pela obten\u00e7\u00e3o de uma vantagem competitiva.<\/p>\n\n\n\n<p>O pr\u00f3ximo grande salto para o sucesso de sua empresa est\u00e1 a apenas uma pesquisa de dist\u00e2ncia. Aproveite o dia e comece a elaborar estrat\u00e9gias perspicazes e orientadas por dados que impulsionar\u00e3o sua empresa para um futuro mais pr\u00f3spero.<\/p>",
        "protected": false
    },
    "excerpt": {
        "rendered": "<p>Introdu\u00e7\u00e3o - Imagine ter em m\u00e3os uma bola de cristal que revela o futuro da sua empresa Uma pesquisa on-line bem executada \u00e9 como o teste de DNA da sua empresa - ela vai al\u00e9m da superf\u00edcie, revelando segredos que podem elevar suas opera\u00e7\u00f5es, a satisfa\u00e7\u00e3o do cliente e os lucros a novos patamares. Neste guia detalhado, exploraremos o potencial inexplorado das pesquisas on-line [...]<\/p>",
        "protected": false
    },
    "author": 3,
    "featured_media": 1263,
    "comment_status": "open",
    "ping_status": "open",
    "sticky": false,
    "template": "",
    "format": "standard",
    "meta": {
        "footnotes": ""
    },
    "categories": [
        1
    ],
    "tags": [
        107,
        40,
        108
    ],
    "class_list": [
        "post-1262",
        "post",
        "type-post",
        "status-publish",
        "format-standard",
        "has-post-thumbnail",
        "hentry",
        "category-uncategorized",
        "tag-data",
        "tag-online-surveys",
        "tag-transformation"
    ],
    "yoast_head": "<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O poder dos dados: Como as pesquisas on-line podem transformar seu neg\u00f3cio - SurveyRock Articles<\/title>\n<meta name=\"description\" content=\"Descubra o poder transformador das pesquisas on-line para sua empresa. Aprenda dicas pr\u00e1ticas para aumentar a satisfa\u00e7\u00e3o do cliente, a efici\u00eancia operacional e muito mais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/the-power-of-data-how-online-surveys-can-transform-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O poder dos dados: Como as pesquisas on-line podem transformar seu neg\u00f3cio - SurveyRock Articles\" \/>\n<meta property=\"og:description\" content=\"Descubra o poder transformador das pesquisas on-line para sua empresa. Aprenda dicas pr\u00e1ticas para aumentar a satisfa\u00e7\u00e3o do cliente, a efici\u00eancia operacional e muito mais.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/the-power-of-data-how-online-surveys-can-transform-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Artigos SurveyRock\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surveyrock\" \/>\n<meta property=\"og:image\" content=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02144008\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1216\" \/>\n\t<meta property=\"og:image:height\" content=\"832\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Team SurveyRock\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@surveyrock\" \/>\n<meta name=\"twitter:site\" content=\"@surveyrock\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n    \"@context\": \"https:\\\/\\\/schema.org\",\n    \"@graph\": [\n        {\n            \"@type\": \"Article\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#article\",\n            \"isPartOf\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/\"\n            },\n            \"author\": {\n                \"name\": \"Pesquisa da equipeRock\",\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/8f90c1b18959ed5fc405500ce6214a01\"\n            },\n            \"headline\": \"The Power of Data: How Online Surveys Can Transform Your Business\",\n            \"mainEntityOfPage\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/\"\n            },\n            \"wordCount\": 790,\n            \"commentCount\": 1,\n            \"publisher\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n            },\n            \"image\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#primaryimage\"\n            },\n            \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02144008\\\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png\",\n            \"keywords\": [\n                \"data\",\n                \"online surveys\",\n                \"transformation\"\n            ],\n            \"inLanguage\": \"pt-BR\",\n            \"potentialAction\": [\n                {\n                    \"@type\": \"CommentAction\",\n                    \"name\": \"Coment\\u00e1rio\",\n                    \"target\": [\n                        \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#respond\"\n                    ]\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebPage\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/\",\n            \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/\",\n            \"name\": \"O poder dos dados: Como as pesquisas on-line podem transformar seu neg\\u00f3cio - SurveyRock Articles\",\n            \"isPartOf\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\"\n            },\n            \"primaryImageOfPage\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#primaryimage\"\n            },\n            \"image\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#primaryimage\"\n            },\n            \"thumbnailUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02144008\\\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png\",\n            \"description\": \"Descubra o poder transformador das pesquisas on-line para sua empresa. Aprenda dicas pr\\u00e1ticas para aumentar a satisfa\\u00e7\\u00e3o do cliente, a efici\\u00eancia operacional e muito mais.\",\n            \"breadcrumb\": {\n                \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#breadcrumb\"\n            },\n            \"inLanguage\": \"pt-BR\",\n            \"potentialAction\": [\n                {\n                    \"@type\": \"ReadAction\",\n                    \"target\": [\n                        \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/\"\n                    ]\n                }\n            ]\n        },\n        {\n            \"@type\": \"ImageObject\",\n            \"inLanguage\": \"pt-BR\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#primaryimage\",\n            \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02144008\\\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png\",\n            \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/02144008\\\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png\",\n            \"width\": 1216,\n            \"height\": 832,\n            \"caption\": \"The power of data\"\n        },\n        {\n            \"@type\": \"BreadcrumbList\",\n            \"@id\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/hr\\\/the-power-of-data-how-online-surveys-can-transform-your-business\\\/#breadcrumb\",\n            \"itemListElement\": [\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 1,\n                    \"name\": \"Artigo\",\n                    \"item\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\"\n                },\n                {\n                    \"@type\": \"ListItem\",\n                    \"position\": 2,\n                    \"name\": \"O poder dos dados: Como as pesquisas on-line podem transformar sua empresa\"\n                }\n            ]\n        },\n        {\n            \"@type\": \"WebSite\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#website\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n            \"name\": \"Artigos SurveyRock\",\n            \"description\": \"Ajudando voc\\u00ea a criar pesquisas, enquetes e question\\u00e1rios on-line.  De forma r\\u00e1pida e f\\u00e1cil.\",\n            \"publisher\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\"\n            },\n            \"potentialAction\": [\n                {\n                    \"@type\": \"SearchAction\",\n                    \"target\": {\n                        \"@type\": \"EntryPoint\",\n                        \"urlTemplate\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/?s={search_term_string}\"\n                    },\n                    \"query-input\": {\n                        \"@type\": \"PropertyValueSpecification\",\n                        \"valueRequired\": true,\n                        \"valueName\": \"search_term_string\"\n                    }\n                }\n            ],\n            \"inLanguage\": \"pt-BR\"\n        },\n        {\n            \"@type\": \"Organization\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#organization\",\n            \"name\": \"SurveyRock\",\n            \"url\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/\",\n            \"logo\": {\n                \"@type\": \"ImageObject\",\n                \"inLanguage\": \"pt-BR\",\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\n                \"url\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n                \"contentUrl\": \"https:\\\/\\\/surveyrock-blog.s3.amazonaws.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/11\\\/Logo-Small.png\",\n                \"width\": 200,\n                \"height\": 200,\n                \"caption\": \"SurveyRock\"\n            },\n            \"image\": {\n                \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"\n            },\n            \"sameAs\": [\n                \"https:\\\/\\\/www.facebook.com\\\/surveyrock\",\n                \"https:\\\/\\\/x.com\\\/surveyrock\",\n                \"https:\\\/\\\/www.linkedin.com\\\/company\\\/surveyrock\",\n                \"https:\\\/\\\/www.pinterest.com\\\/surveyrock\\\/\",\n                \"https:\\\/\\\/www.youtube.com\\\/surveyrock\"\n            ]\n        },\n        {\n            \"@type\": \"Person\",\n            \"@id\": \"https:\\\/\\\/www.surveyrock.com\\\/blog\\\/#\\\/schema\\\/person\\\/8f90c1b18959ed5fc405500ce6214a01\",\n            \"name\": \"Pesquisa da equipeRock\",\n            \"image\": {\n                \"@type\": \"ImageObject\",\n                \"inLanguage\": \"pt-BR\",\n                \"@id\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75dbd83259cb67bec3130fbc80af28d7da654ffe68cae6f6ecf282660d16e527?s=96&d=mm&r=g\",\n                \"url\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75dbd83259cb67bec3130fbc80af28d7da654ffe68cae6f6ecf282660d16e527?s=96&d=mm&r=g\",\n                \"contentUrl\": \"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/75dbd83259cb67bec3130fbc80af28d7da654ffe68cae6f6ecf282660d16e527?s=96&d=mm&r=g\",\n                \"caption\": \"Team SurveyRock\"\n            },\n            \"url\": \"http:\\\/\\\/www.surveyrock.com\\\/blog\\\/pt_br\\\/author\\\/donnar\\\/\"\n        }\n    ]\n}<\/script>\n<!-- \/ Yoast SEO plugin. -->",
    "yoast_head_json": {
        "title": "O poder dos dados: Como as pesquisas on-line podem transformar seu neg\u00f3cio - SurveyRock Articles",
        "description": "Descubra o poder transformador das pesquisas on-line para sua empresa. Aprenda dicas pr\u00e1ticas para aumentar a satisfa\u00e7\u00e3o do cliente, a efici\u00eancia operacional e muito mais.",
        "robots": {
            "index": "index",
            "follow": "follow",
            "max-snippet": "max-snippet:-1",
            "max-image-preview": "max-image-preview:large",
            "max-video-preview": "max-video-preview:-1"
        },
        "canonical": "http:\/\/www.surveyrock.com\/blog\/pt_br\/the-power-of-data-how-online-surveys-can-transform-your-business\/",
        "og_locale": "pt_BR",
        "og_type": "article",
        "og_title": "The Power of Data: How Online Surveys Can Transform Your Business - SurveyRock Articles",
        "og_description": "Unlock the transformative power of online surveys for your business. Learn actionable tips to elevate customer satisfaction, operational efficiency and more.",
        "og_url": "http:\/\/www.surveyrock.com\/blog\/pt_br\/the-power-of-data-how-online-surveys-can-transform-your-business\/",
        "og_site_name": "SurveyRock Articles",
        "article_publisher": "https:\/\/www.facebook.com\/surveyrock",
        "og_image": [
            {
                "width": 1216,
                "height": 832,
                "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02144008\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png",
                "type": "image\/png"
            }
        ],
        "author": "Team SurveyRock",
        "twitter_card": "summary_large_image",
        "twitter_creator": "@surveyrock",
        "twitter_site": "@surveyrock",
        "schema": {
            "@context": "https:\/\/schema.org",
            "@graph": [
                {
                    "@type": "Article",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#article",
                    "isPartOf": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/"
                    },
                    "author": {
                        "name": "Team SurveyRock",
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/8f90c1b18959ed5fc405500ce6214a01"
                    },
                    "headline": "The Power of Data: How Online Surveys Can Transform Your Business",
                    "mainEntityOfPage": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/"
                    },
                    "wordCount": 790,
                    "commentCount": 1,
                    "publisher": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#organization"
                    },
                    "image": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#primaryimage"
                    },
                    "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02144008\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png",
                    "keywords": [
                        "data",
                        "online surveys",
                        "transformation"
                    ],
                    "inLanguage": "pt-BR",
                    "potentialAction": [
                        {
                            "@type": "CommentAction",
                            "name": "Comment",
                            "target": [
                                "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#respond"
                            ]
                        }
                    ]
                },
                {
                    "@type": "WebPage",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/",
                    "url": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/",
                    "name": "O poder dos dados: Como as pesquisas on-line podem transformar seu neg\u00f3cio - SurveyRock Articles",
                    "isPartOf": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#website"
                    },
                    "primaryImageOfPage": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#primaryimage"
                    },
                    "image": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#primaryimage"
                    },
                    "thumbnailUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02144008\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png",
                    "description": "Descubra o poder transformador das pesquisas on-line para sua empresa. Aprenda dicas pr\u00e1ticas para aumentar a satisfa\u00e7\u00e3o do cliente, a efici\u00eancia operacional e muito mais.",
                    "breadcrumb": {
                        "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#breadcrumb"
                    },
                    "inLanguage": "pt-BR",
                    "potentialAction": [
                        {
                            "@type": "ReadAction",
                            "target": [
                                "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/"
                            ]
                        }
                    ]
                },
                {
                    "@type": "ImageObject",
                    "inLanguage": "pt-BR",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#primaryimage",
                    "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02144008\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png",
                    "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2023\/09\/02144008\/886762_The-Power-of-DataengaginginspirationalHDBusine_xl-1024-v1-0.png",
                    "width": 1216,
                    "height": 832,
                    "caption": "The power of data"
                },
                {
                    "@type": "BreadcrumbList",
                    "@id": "http:\/\/www.surveyrock.com\/blog\/hr\/the-power-of-data-how-online-surveys-can-transform-your-business\/#breadcrumb",
                    "itemListElement": [
                        {
                            "@type": "ListItem",
                            "position": 1,
                            "name": "Article",
                            "item": "https:\/\/www.surveyrock.com\/blog\/"
                        },
                        {
                            "@type": "ListItem",
                            "position": 2,
                            "name": "The Power of Data: How Online Surveys Can Transform Your Business"
                        }
                    ]
                },
                {
                    "@type": "WebSite",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#website",
                    "url": "https:\/\/www.surveyrock.com\/blog\/",
                    "name": "Artigos SurveyRock",
                    "description": "Ajudando voc\u00ea a criar pesquisas, enquetes e question\u00e1rios on-line.  De forma r\u00e1pida e f\u00e1cil.",
                    "publisher": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#organization"
                    },
                    "potentialAction": [
                        {
                            "@type": "SearchAction",
                            "target": {
                                "@type": "EntryPoint",
                                "urlTemplate": "https:\/\/www.surveyrock.com\/blog\/?s={search_term_string}"
                            },
                            "query-input": {
                                "@type": "PropertyValueSpecification",
                                "valueRequired": true,
                                "valueName": "search_term_string"
                            }
                        }
                    ],
                    "inLanguage": "pt-BR"
                },
                {
                    "@type": "Organization",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#organization",
                    "name": "SurveyRock",
                    "url": "https:\/\/www.surveyrock.com\/blog\/",
                    "logo": {
                        "@type": "ImageObject",
                        "inLanguage": "pt-BR",
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/",
                        "url": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png",
                        "contentUrl": "https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/Logo-Small.png",
                        "width": 200,
                        "height": 200,
                        "caption": "SurveyRock"
                    },
                    "image": {
                        "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/logo\/image\/"
                    },
                    "sameAs": [
                        "https:\/\/www.facebook.com\/surveyrock",
                        "https:\/\/x.com\/surveyrock",
                        "https:\/\/www.linkedin.com\/company\/surveyrock",
                        "https:\/\/www.pinterest.com\/surveyrock\/",
                        "https:\/\/www.youtube.com\/surveyrock"
                    ]
                },
                {
                    "@type": "Person",
                    "@id": "https:\/\/www.surveyrock.com\/blog\/#\/schema\/person\/8f90c1b18959ed5fc405500ce6214a01",
                    "name": "Pesquisa da equipeRock",
                    "image": {
                        "@type": "ImageObject",
                        "inLanguage": "pt-BR",
                        "@id": "https:\/\/secure.gravatar.com\/avatar\/75dbd83259cb67bec3130fbc80af28d7da654ffe68cae6f6ecf282660d16e527?s=96&d=mm&r=g",
                        "url": "https:\/\/secure.gravatar.com\/avatar\/75dbd83259cb67bec3130fbc80af28d7da654ffe68cae6f6ecf282660d16e527?s=96&d=mm&r=g",
                        "contentUrl": "https:\/\/secure.gravatar.com\/avatar\/75dbd83259cb67bec3130fbc80af28d7da654ffe68cae6f6ecf282660d16e527?s=96&d=mm&r=g",
                        "caption": "Team SurveyRock"
                    },
                    "url": "http:\/\/www.surveyrock.com\/blog\/pt_br\/author\/donnar\/"
                }
            ]
        }
    },
    "_links": {
        "self": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1262",
                "targetHints": {
                    "allow": [
                        "GET"
                    ]
                }
            }
        ],
        "collection": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts"
            }
        ],
        "about": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/types\/post"
            }
        ],
        "author": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/users\/3"
            }
        ],
        "replies": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/comments?post=1262"
            }
        ],
        "version-history": [
            {
                "count": 4,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1262\/revisions"
            }
        ],
        "predecessor-version": [
            {
                "id": 1270,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/posts\/1262\/revisions\/1270"
            }
        ],
        "wp:featuredmedia": [
            {
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/media\/1263"
            }
        ],
        "wp:attachment": [
            {
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/media?parent=1262"
            }
        ],
        "wp:term": [
            {
                "taxonomy": "category",
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/categories?post=1262"
            },
            {
                "taxonomy": "post_tag",
                "embeddable": true,
                "href": "https:\/\/www.surveyrock.com\/blog\/pt_br\/wp-json\/wp\/v2\/tags?post=1262"
            }
        ],
        "curies": [
            {
                "name": "wp",
                "href": "https:\/\/api.w.org\/{rel}",
                "templated": true
            }
        ]
    }
}