{ "id": 125, "date": "2014-12-02T11:07:26", "date_gmt": "2014-12-02T10:07:26", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=125" }, "modified": "2020-10-19T12:49:04", "modified_gmt": "2020-10-19T10:49:04", "slug": "surveys-compare-paper-based", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/pesquisas-comparacao-sobre-papel\/", "title": { "rendered": "Como as pesquisas on-line se comparam \u00e0s pesquisas off-line" }, "content": { "rendered": "

Ferramentas de pesquisa on-line<\/a> s\u00e3o muito mais econ\u00f4micos e mais adequados \u00e0s suas necessidades espec\u00edficas. Abaixo est\u00e1 uma compara\u00e7\u00e3o entre as pesquisas on-line e suas contrapartidas em papel.<\/p>\n\n\n\n

O Projeto<\/strong><\/h3>\n\n\n\n

Ao considerar um projeto para uma pesquisa, pense sobre o layout. Em uma pesquisa em papel, o espa\u00e7o \u00e9 muito limitado. Entretanto, ao considerar um projeto para uma pesquisa, pense sobre o layout. Al\u00e9m disso, ao utilizar perguntas em uma pesquisa com perguntas abertas, o espa\u00e7o em papel \u00e9 muito limitado. Mesmo que voc\u00ea escreva algo curto, o espa\u00e7o \u00e9 t\u00e3o limitado que a escrita fica apertada e desarrumada - comprometendo a qualidade do feedback que voc\u00ea deseja usar. Fazer uma pesquisa on-line n\u00e3o tem limita\u00e7\u00f5es no que diz respeito \u00e0s respostas.<\/p>\n\n\n\n\n\n\n\n

\"ferramentas<\/figure>\n\n\n\n

Consumo de tempo<\/strong><\/h3>\n\n\n\n

Se voc\u00ea j\u00e1 falou com um pesquisador experiente, voc\u00ea ser\u00e1 informado de que as pesquisas em papel levam um tempo significativo para serem conclu\u00eddas. A velocidade de conclus\u00e3o da pesquisa ser\u00e1 sempre um problema, quer a pesquisa seja realizada atrav\u00e9s do correio ou completada no local. Um dos grandes benef\u00edcios on-line quando se trata de pesquisas \u00e9 que voc\u00ea pode ter ferramentas de an\u00e1lise que o ajudam a acompanhar o progresso. As pesquisas em papel exigem que voc\u00ea utilize uma lista de verifica\u00e7\u00e3o manualmente.<\/p>\n\n\n\n

Conveni\u00eancia e Flexibilidade<\/strong><\/h3>\n\n\n\n

As pesquisas em papel n\u00e3o t\u00eam a conveni\u00eancia e a flexibilidade de pesquisas baseadas na web. Isto significa que as pesquisas on-line s\u00e3o muito mais acomodativas para o criador da pesquisa e seu mercado-alvo. Sua pesquisa na web pode ser feita na forma de perguntas de resposta \u00fanica, perguntas de m\u00faltipla escolha, perguntas de lista, tipos de grade e muito mais.<\/p>\n\n\n\n

Solu\u00e7\u00f5es adicionais<\/strong><\/h3>\n\n\n\n

Software de pesquisa on-line<\/a> Continuam melhorando - elas agora v\u00eam com perguntas sofisticadas baseadas em l\u00f3gica que normalmente n\u00e3o est\u00e3o dispon\u00edveis ou podem ser complicadas demais para serem aplicadas a pesquisas em papel. Al\u00e9m disso, \u00e9 muito simples anexar endere\u00e7os de e-mail dentro do desenho da pesquisa para informar as organiza\u00e7\u00f5es de quaisquer dificuldades que os participantes da pesquisa possam ter experimentado.<\/p>\n\n\n\n

Quando tudo \u00e9 dito e feito, o m\u00e9todo que voc\u00ea escolhe para realizar uma pesquisa depende muito do p\u00fablico-alvo. Tamb\u00e9m depende do tipo de question\u00e1rio que voc\u00ea escolher utilizar. Algumas empresas podem preferir usar uma pesquisa em papel com apenas uma p\u00e1gina ou ficar com uma que esteja na web. \u00c0s vezes pode ser necess\u00e1rio utilizar os dois m\u00e9todos. Isto permitir\u00e1 que voc\u00ea alcance o p\u00fablico que voc\u00ea precisa. Muitas empresas se beneficiar\u00e3o mais com as pesquisas on-line com o passar do tempo. Mas, dito isto, as pesquisas em papel ainda n\u00e3o est\u00e3o completamente obsoletas. Comece hoje mesmo e inscreva-se para uma ferramenta gratuita de pesquisa on-line<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

As ferramentas de pesquisa on-line s\u00e3o muito mais econ\u00f4micas e mais adequadas \u00e0s suas necessidades espec\u00edficas. Abaixo est\u00e1 uma compara\u00e7\u00e3o entre as pesquisas on-line e suas contrapartidas em papel. O design Ao considerar um design para uma pesquisa, pense sobre o layout. Em uma pesquisa em papel, h\u00e1 um espa\u00e7o muito limitado. Entretanto, com pesquisas on-line, voc\u00ea pode fazer o que quiser. 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