{ "id": 123, "date": "2014-12-05T11:05:23", "date_gmt": "2014-12-05T10:05:23", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=123" }, "modified": "2020-10-19T20:47:55", "modified_gmt": "2020-10-19T18:47:55", "slug": "introduction-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/introducao-sobrevivencias-online\/", "title": { "rendered": "Introdu\u00e7\u00e3o \u00e0s pesquisas on-line e tipos de perguntas" }, "content": { "rendered": "

O seguinte \u00e9 um guia muito breve para ajudar a introduzir o leitor \u00e0s pesquisas on-line. H\u00e1 tanta informa\u00e7\u00e3o a ser coberta, mas isto deve despertar alguma curiosidade e fornecer informa\u00e7\u00f5es suficientes para que voc\u00ea possa come\u00e7ar!<\/span><\/span><\/span><\/span><\/p>\n\n\n\n\n\n\n\n

Por que ir com uma pesquisa on-line<\/h3>\n\n\n\n

H\u00e1 muitos benef\u00edcios em realizar suas pesquisas pela Internet a fim de coletar dados. Especificamente:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Flexibilidade<\/strong> - \u00c9 poss\u00edvel utilizar perguntas que v\u00eam com menus drop-down e at\u00e9 mesmo direcionar os participantes a perguntas particulares que s\u00e3o baseadas em suas respostas. Isto \u00e9 chamado de funil de perguntas.
<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Rela\u00e7\u00e3o custo-efetividade<\/strong> - Ao realizar uma pesquisa na Internet n\u00e3o haver\u00e1 custos de postagem ou impress\u00e3o de papel. Voc\u00ea tamb\u00e9m economizar\u00e1 muito tempo porque n\u00e3o ter\u00e1 que inserir manualmente os dados ou cuidar da an\u00e1lise das informa\u00e7\u00f5es que o computador pode fazer por voc\u00ea. Voc\u00ea pode at\u00e9 mesmo encontrar pesquisa online gratuita<\/a> solu\u00e7\u00f5es.
<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Velocidade<\/strong> - Levar\u00e1 apenas alguns minutos at\u00e9 que voc\u00ea possa come\u00e7ar a receber respostas \u00e0 sua pesquisa. A maioria das pessoas responder\u00e1 nos primeiros 2 - 3 dias ap\u00f3s ter sido solicitada a preencher uma pesquisa.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Come\u00e7ando<\/h3>\n\n\n\n
\"question\u00e1rio<\/figure><\/div>\n\n\n\n

Quando voc\u00ea tiver escolhido seu provedor, ser\u00e1 ent\u00e3o solicitado que se registre para come\u00e7ar a utilizar o servi\u00e7o, permitindo que voc\u00ea inicie o processo de cria\u00e7\u00e3o. Mas, antes de come\u00e7ar a fazer a pesquisa, talvez seja pr\u00e1tico investir algum tempo no planejamento de sua pesquisa no papel. Voc\u00ea ter\u00e1 at\u00e9 mesmo a oportunidade de criar temas para sua pesquisa, tais como n\u00facleos, fundos, estilos de fonte e muito mais. <\/span><\/span><\/span><\/span><\/p>\n\n\n\n

Perguntas<\/h3>\n\n\n\n

Um tipo de pergunta que voc\u00ea pode usar \u00e9 a pergunta aberta que deixa espa\u00e7o para escrever em uma caixa de texto. Os participantes da pesquisa podem responder o que quiserem na caixa. Um exemplo de pergunta seria: <\/span><\/span>Durante o ano anterior, como nossos servi\u00e7os o ajudaram especificamente?<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n

Perguntas de m\u00faltipla escolha s\u00e3o outro tipo que permite ao participante selecionar um resultado de um grupo de respostas. Um exemplo desta pergunta seria: <\/span><\/span>Quais dos seguintes servi\u00e7os voc\u00ea tem utilizado nos \u00faltimos meses?<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n

  • Folhetos de dados<\/span><\/span><\/span><\/span><\/li>
  • Uma vez por semana, grupo de apoio<\/span><\/span><\/span><\/span><\/li>
  • F\u00f3rum na Internet<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n

    Junto com perguntas de m\u00faltipla escolha, voc\u00ea tamb\u00e9m pode usar uma variedade de escolhas onde os respondentes podem escolher uma resposta de uma fila de respostas. Um exemplo deste tipo de pergunta poderia ser: <\/span><\/span>O projeto que lhe oferecemos fez....<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n

    • Sente-se mais seguro? sim\/n\u00e3o\/desconfian\u00e7a<\/span><\/span><\/span><\/span><\/li>
    • Fazer novos contatos? sim\/n\u00e3o\/seguro<\/span><\/span><\/span><\/span><\/li>
    • Lidar melhor com seu problema? sim\/n\u00e3o\/n\u00e3o\/seguro<\/span><\/span><\/span><\/span><\/li><\/ul>\n\n\n\n

      O \u00faltimo tipo de pergunta que mencionaremos \u00e9 a pergunta em escala que deixa aos participantes a alternativa de selecionar a partir de uma escala. Um exemplo de uma pergunta escalonada seria:<\/span><\/span><\/span><\/span><\/p>\n\n\n\n

      Em nossa escala de 1 - 5 (1 - de forma alguma e 5 - extremamente), qu\u00e3o pr\u00e1ticos foram os servi\u00e7os listados......<\/span><\/span><\/em><\/span><\/span><\/p>", "protected": false }, "excerpt": { "rendered": "

      O seguinte \u00e9 um guia muito breve para ajudar a introduzir o leitor \u00e0s pesquisas on-line. H\u00e1 tanta informa\u00e7\u00e3o a ser coberta, mas isto deve despertar alguma curiosidade e fornecer informa\u00e7\u00f5es suficientes para que voc\u00ea possa come\u00e7ar!<\/p>", "protected": false }, "author": 1, "featured_media": 163, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [], "class_list": [ "post-123", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips" ], "yoast_head": "\nIntrodu\u00e7\u00e3o \u00e0s pesquisas on-line e tipos de perguntas - Artigos SurveyRock<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt_br\/introduction-sondages-en-ligne\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introdu\u00e7\u00e3o \u00e0s pesquisas on-line e tipos de perguntas - Artigos SurveyRock\" \/>\n<meta property=\"og:description\" content=\"O seguinte \u00e9 um guia muito breve para ajudar a introduzir o leitor \u00e0s pesquisas on-line. 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