{ "id": 121, "date": "2014-11-28T10:56:36", "date_gmt": "2014-11-28T09:56:36", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=121" }, "modified": "2020-10-19T20:48:51", "modified_gmt": "2020-10-19T18:48:51", "slug": "advice-making-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/conselhos-making-online-surveys\/", "title": { "rendered": "Conselhos para a realiza\u00e7\u00e3o de pesquisas on-line" }, "content": { "rendered": "

Com qualquer tipo de pesquisa, n\u00e3o \u00e9 raro ver perguntas sendo feitas sobre seu CEP e como voc\u00ea descobriu sobre uma determinada empresa. Muitos de n\u00f3s j\u00e1 ouvimos essas perguntas quando ao telefone com empresas de cabo ou internet. Estas perguntas s\u00e3o feitas porque o conhecimento de uma empresa sobre a atitude de um cliente em rela\u00e7\u00e3o a um produto ou servi\u00e7o que eles patrocinam \u00e9 de grande import\u00e2ncia.<\/p>\n\n\n\n\n\n\n\n

Da mesma forma, h\u00e1 muito mais dados sobre clientes que incluem sentimentos e prefer\u00eancias em rela\u00e7\u00e3o aos produtos, bem como em rela\u00e7\u00e3o \u00e0 demografia dos clientes. Isto \u00e9 imensamente \u00fatil para empres\u00e1rios e propriet\u00e1rios de pequenas empresas se eles possu\u00edrem os conhecimentos necess\u00e1rios para coletar insights e interpretar corretamente os resultados. O que \u00e9 \u00f3timo nas pesquisas on-line \u00e9 que elas s\u00e3o r\u00e1pidas e eficazes na coleta de dados e muito econ\u00f4micas. Abaixo est\u00e3o alguns passos para ajudar voc\u00ea a come\u00e7ar com as pesquisas.<\/p>\n\n\n\n

Determine suas metas<\/strong><\/h3>\n\n\n\n

\u00c9 vital determinar inicialmente quais s\u00e3o seus objetivos comerciais em seus esfor\u00e7os para realizar sua pesquisa on-line. Pode ser que voc\u00ea esteja contemplando uma nova linha de produtos ou queira acumular informa\u00e7\u00f5es que ir\u00e3o fortalecer as ofertas para poss\u00edveis investidores ou comerciantes. Voc\u00ea pode at\u00e9 mesmo desejar avaliar a efici\u00eancia de suas estrat\u00e9gias publicit\u00e1rias. Voc\u00ea deve estar em posi\u00e7\u00e3o de restringir a dura\u00e7\u00e3o de sua pesquisa, pois ter\u00e1 que suportar o desejo de perguntar sobre tudo o que lhe vier \u00e0 mente. Em \u00faltima an\u00e1lise, isto significa que voc\u00ea deve ter uma conjunto bem definido de objetivos<\/strong> que o ajudar\u00e1 a identificar quais perguntas voc\u00ea deve aplicar \u00e0 pesquisa.<\/p>\n\n\n\n

\"estabelecer<\/figure>\n\n\n\n

Operar em marcha \u00e0 r\u00e9<\/strong><\/h3>\n\n\n\n

Assim que voc\u00ea tem determinado seus objetivos, voc\u00ea deve contemplar os dados<\/strong> que voc\u00ea quer receber dos resultados da pesquisa e depois usar o pensamento inverso para engendrar perguntas que lidem com estes assuntos. Como ilustra\u00e7\u00e3o, se voc\u00ea quiser saber como os clientes ou clientes gostam do servi\u00e7o de sua empresa, fa\u00e7a a eles todas as perguntas que voc\u00ea possa pensar que dizem respeito \u00e0 forma como foram atendidos. Perguntas sobre assuntos como a simpatia dos funcion\u00e1rios, a atmosfera, etc., devem ser feitas. Esteja certo de que voc\u00ea n\u00e3o pergunte perguntas de duplo barril<\/a>. Isto significa que voc\u00ea n\u00e3o deve perguntar duas coisas em uma pergunta que possa confundir ou obrigar o participante a responder de uma maneira que voc\u00ea n\u00e3o espera. Por exemplo, n\u00e3o fa\u00e7a perguntas como: \"qu\u00e3o acolhedores e experientes eram os operadores de atendimento ao cliente\"? Pode ser que os operadores fossem acolhedores, mas eles n\u00e3o eram muito experientes, ou o contr\u00e1rio. Isto pode ter impacto na forma como o participante responde \u00e0 pergunta. Voc\u00ea obter\u00e1 os melhores resultados se fizer as perguntas mais focadas e relevantes para seus objetivos.<\/p>\n\n\n\n

Esteja Atento a Qualquer Preconceito<\/strong><\/h3>\n\n\n\n

Voc\u00ea provavelmente saber\u00e1 os tipos de respostas que provavelmente receber\u00e1 em suas pesquisas. Entretanto, \u00e9 um erro comum criar perguntas que levam a respostas que voc\u00ea deseja. Por exemplo: \"Voc\u00ea concorda que os operadores de atendimento ao cliente foram bem-vindos?\" Se voc\u00ea conduzir o participante desta forma, eles tendem a ser mais simp\u00e1ticos ou tendencialmente tendencialmente parciais, mesmo que seja falso. Considere a possibilidade de aleatorizar a ordem das perguntas e tenha certeza de que s\u00e3o perguntas reais e n\u00e3o declara\u00e7\u00f5es.<\/p>\n\n\n\n

Experi\u00eancia Primeiro<\/strong><\/h3>\n\n\n\n

\u00c9 uma boa id\u00e9ia ter uma pessoa experiente para editar sua pesquisa primeiro. Deve ser claro e direto com perguntas pontuais. Certifique-se de cronometrar algu\u00e9m que fa\u00e7a a pesquisa. Se levar muito tempo ou se houver muitas perguntas, muitos participantes n\u00e3o termin\u00e3o a pesquisa. Perguntas abertas exigir\u00e3o mais tempo para serem respondidas. Entretanto, elas produzir\u00e3o melhores resultados. Portanto, n\u00e3o se assuste e comece a usar um ferramenta gratuita de pesquisa on-line<\/strong><\/a>!<\/p>\n\n\n\n

Re\u00fana o resultado e avalie como informa\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n

\u00c9 vital que voc\u00ea mantenha o controle de seus clientes. Ao fazer isso, voc\u00ea pode ser solicitado a entregar e-mails para obter feedback, publicar an\u00fancios em seu site e at\u00e9 mesmo em alguns sites de terceiros, a fim de atrair mais pessoas para participar da pesquisa. Basta manter sua pesquisa aberta e dispon\u00edvel por uma semana para dar a todos uma chance justa de participar dela. Assim que obtiver seus resultados, analise-os e tire suas pr\u00f3prias conclus\u00f5es. Quando isto for feito, volte aos objetivos fundamentais desde o primeiro passo e verifique se voc\u00ea os atingiu com a pesquisa.<\/p>", "protected": false }, "excerpt": { "rendered": "

Com qualquer tipo de pesquisa, n\u00e3o \u00e9 raro ver perguntas sendo feitas sobre seu CEP e como voc\u00ea descobriu sobre uma determinada empresa. Muitos de n\u00f3s j\u00e1 ouvimos essas perguntas quando ao telefone com empresas de cabo ou internet. 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