{ "id": 114, "date": "2014-11-21T10:17:10", "date_gmt": "2014-11-21T09:17:10", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114" }, "modified": "2020-10-19T20:43:00", "modified_gmt": "2020-10-19T18:43:00", "slug": "look-online-marketing-research", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/look-online-marketing-pesquisa\/", "title": { "rendered": "Um olhar sobre a pesquisa de marketing on-line" }, "content": { "rendered": "

Se voc\u00ea quer permanecer no neg\u00f3cio, ent\u00e3o voc\u00ea deve manter o controle sobre o que seus clientes querem, e a pesquisa de marketing via internet \u00e9 apenas a maneira de fazer isso. Se voc\u00ea acha que instintos e adivinha\u00e7\u00f5es s\u00e3o uma op\u00e7\u00e3o melhor, ent\u00e3o voc\u00ea est\u00e1 muito enganado. \u00c9 por isso que os propriet\u00e1rios da empresa e os marqueteiros mudaram para pesquisas on-line a fim de coletar os dados necess\u00e1rios para mant\u00ea-los no neg\u00f3cio. Estes tipos de pesquisa podem ser usados para discernir o feedback do produto, h\u00e1bitos de compra, avaliar tamanhos de marketing, aferir o reconhecimento da marca e muito mais.<\/p>\n\n\n\n\n\n\n\n

COMO OS PROFISSIONAIS UTILIZAM COMO PESQUISAS ON-LINE<\/strong><\/h2>\n\n\n\n

Entre em contato com o p\u00fablico<\/h3>\n\n\n\n

Se voc\u00ea quiser obter os dados espec\u00edficos de seu p\u00fablico-alvo, a pesquisa on-line \u00e9 definitivamente a maneira mais eficaz de realizar esta tarefa - desde que voc\u00ea tenha amostras de mercado ideais para entregar suas pesquisas. Voc\u00ea pode ter que construir uma lista ou j\u00e1 pode ter uma, mas ter os contatos para entregar as pesquisas \u00e9 uma obriga\u00e7\u00e3o!<\/p>\n\n\n\n

Revisar os pre\u00e7os e atra\u00e7\u00f5es dos produtos<\/h3>\n\n\n\n

Ao receber o feedback do cliente de seu pesquisas online<\/a>Voc\u00ea \u00e9 capaz de construir reflex\u00f5es que trar\u00e3o mais gratifica\u00e7\u00e3o ao cliente, melhorias de produtos e, essencialmente, vendas. Se voc\u00ea deseja um feedback ideal, ent\u00e3o voc\u00ea precisar\u00e1 fazer perguntas como: como voc\u00ea faria para melhorar nosso produto? Voc\u00ea tamb\u00e9m pode perguntar aos clientes o que eles gostam sobre os produtos da concorr\u00eancia.<\/p>\n\n\n\n

Construir t\u00e9cnicas e procedimentos de m\u00eddia social<\/h3>\n\n\n\n

As pesquisas on-line rapidamente far\u00e3o voc\u00ea entender a import\u00e2ncia dos sites de m\u00eddia social. Integr\u00e1-los ao seu marketing comercial o ajudar\u00e1 muito a perceber quais fontes de m\u00eddia voc\u00ea deve estar observando. Obter um \"retweet\" no Twitter ou um \"como\" no Facebook s\u00f3 pode exibir tanto, mas as pesquisas online o ajudar\u00e3o a compreender os \"porqu\u00eas\" e podem ajudar a desencadear uma nova id\u00e9ia para seu mercado. Para descobrir se os clientes atuais estariam interessados em novas caracter\u00edsticas ou classifica\u00e7\u00f5es de produtos, Twitter ou Facebook podem ser \u00f3timos lugares para medir a curiosidade.<\/p>\n\n\n\n

\"somente<\/figure>\n\n\n\n

Investigar e avaliar um mercado alvo<\/h3>\n\n\n\n

Uma das maiores despesas de sua empresa poderia ser marketing. Voc\u00ea deve ter certeza de que as t\u00e9cnicas de marketing que voc\u00ea est\u00e1 contemplando trar\u00e3o o ROI projetado antes de come\u00e7ar a desembolsar fundos para novas campanhas. Pesquisas de an\u00e1lise de mercado on-line o ajudar\u00e3o a examinar os melhores pre\u00e7os de produtos, locais ideais para lojas de varejo e o tamanho poss\u00edvel do mercado em que voc\u00ea se encontra. Avaliar o mercado antes de entrar nele \u00e9 sempre a melhor maneira.<\/p>\n\n\n\n

Aprender os melhores lugares para atingir os clientes<\/h3>\n\n\n\n

Voc\u00ea precisa distinguir poss\u00edveis clientes em um novo local? Use estas pesquisas para perguntar aos potenciais compradores sua idade, sexo, renda, localiza\u00e7\u00e3o, lugares onde fazem compras, hobbies, quantos filhos eles t\u00eam ou qualquer outra coisa. Ao fazer isso, voc\u00ea pode descobrir onde \u00e9 mais prov\u00e1vel que seu p\u00fablico esteja e como atingi-los!<\/p>\n\n\n\n

Divis\u00e3o de Mercado<\/h3>\n\n\n\n

Se voc\u00ea precisar jogar peso a seu favor, comece a considerar a segmenta\u00e7\u00e3o do mercado do cliente. Essencialmente isto significa que voc\u00ea se concentrar\u00e1 em grupos menores de consumidores que compartilham caracter\u00edsticas prevalecentes, tais como geografia, uso do produto, demografia ou estilo de vida. Uma pesquisa on-line \u00e9 a maneira perfeita de coletar todas essas informa\u00e7\u00f5es necess\u00e1rias, identificando as v\u00e1rias divis\u00f5es e o que elas est\u00e3o buscando em um produto ou servi\u00e7o.<\/p>\n\n\n\n

Escolha uma melhor estrat\u00e9gia a ser empregada<\/h3>\n\n\n\n

Sua base de clientes est\u00e1 mais receptiva a um outdoor de auto-estrada ou a um banner online? Se voc\u00ea quiser experimentar um novo formato de publicidade, ent\u00e3o pesquisas online o ajudar\u00e3o a tirar uma conclus\u00e3o sobre os meios mais eficazes para atingir seu p\u00fablico-alvo.<\/p>", "protected": false }, "excerpt": { "rendered": "

Se voc\u00ea quer permanecer no neg\u00f3cio, ent\u00e3o voc\u00ea deve manter o controle sobre o que seus clientes querem, e a pesquisa de marketing via internet \u00e9 apenas a maneira de fazer isso. 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