{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt_br\/mercado-estudo-ajuda-aconselhamento-aconselhamento-clientes\/", "title": { "rendered": "Como as pesquisas de mercado ajudam a entender seus clientes?" }, "content": { "rendered": "

As pesquisas de mercado s\u00e3o o m\u00e9todo mais eficaz e freq\u00fcentemente empregado para obter informa\u00e7\u00f5es de mercado para organiza\u00e7\u00f5es. As pesquisas permitem que sua empresa compreenda seus mercados, clientes e clientes. Elas tamb\u00e9m permitem que voc\u00ea projete e implemente estrat\u00e9gias de marketing para n\u00e3o apenas manter seu nome e participa\u00e7\u00e3o no mercado, mas tamb\u00e9m para se aventurar em novos mercados e at\u00e9 mesmo criar seu pr\u00f3prio mercado (criando demanda para seus produtos e servi\u00e7os).<\/p>\n\n\n\n\n\n\n\n

\"Pesquisa<\/figure><\/div>\n\n\n\n

Com o crescimento das m\u00eddias sociais e a crescente globaliza\u00e7\u00e3o, voc\u00ea estar\u00e1 perdendo se n\u00e3o atualizar sua organiza\u00e7\u00e3o com rela\u00e7\u00e3o \u00e0s \u00faltimas atualiza\u00e7\u00f5es e mudan\u00e7as tecnol\u00f3gicas. Como cada vez mais pessoas est\u00e3o se tornando tecnologicamente experientes, \u00e9 imperativo que sua organiza\u00e7\u00e3o chegue at\u00e9 elas em um n\u00edvel pessoal. Isto permitir\u00e1 que voc\u00ea as entenda melhor e ajude a preparar sua organiza\u00e7\u00e3o para atender \u00e0s suas necessidades.<\/p>\n\n\n\n

As pesquisas de mercado on-line oferecem a voc\u00ea uma oportunidade de conhecer melhor seus clientes. Veja como as pesquisas de mercado online oferecem a voc\u00ea uma oportunidade de conhecer melhor seus clientes:<\/p>\n\n\n\n

Saiba o que eles querem<\/h3>\n\n\n\n

Digamos que voc\u00ea esteja planejando fornecer frangos congelados, mas seu p\u00fablico e seus clientes s\u00e3o todos veganos. O que voc\u00ea faz agora? Realizar pesquisas de mercado on-line antes do projeto e lan\u00e7amento de produtos de ajuda. Ajuda a identificar seus clientes, e suas prefer\u00eancias, com anteced\u00eancia. Seu produto, assim projetado, ser\u00e1 melhor adaptado para atender \u00e0s necessidades de seus clientes.<\/p>\n\n\n\n

Al\u00e9m disso, a maioria de seus clientes tem conhecimentos de inform\u00e1tica e provavelmente preferiria responder a pesquisas on-line em vez de pesquisas orais ou impressas.<\/p>\n\n\n\n

F\u00e1cil de responder<\/h3>\n\n\n\n

Imagine enviar um question\u00e1rio impresso a seus clientes, apenas para obt\u00ea-lo de volta sem resposta. Se voc\u00ea acha isto irritante, imagine como deve ser irritante para seu cliente tirar uma caneta, responder suas perguntas e escrever sugest\u00f5es com suas pr\u00f3prias m\u00e3os! Quem faz mais isso?? Pense em como deve parecer irritante quando seu question\u00e1rio come\u00e7a com \"Voc\u00ea j\u00e1 usou nosso produto? Se sim, ent\u00e3o v\u00e1 para a pr\u00f3xima pergunta\". E o cliente responde com um \"N\u00e3o, n\u00e3o usei!\".<\/p>\n\n\n\n

No mundo eletr\u00f4nico de hoje, estes m\u00e9todos nunca produzir\u00e3o resultados positivos. Como pesquisas on-line podem ser distribu\u00eddas a seus clientes, que podem responder-las a qualquer momento que considerem conveniente. Eles exigem op\u00e7\u00f5es simples de \"toque para selecionar\" em seus smartphones e teclado\/teclado para responder perguntas escritas. Isto garante que todos os question\u00e1rios sejam devolvidos preenchidos para lhe dar um conhecimento profundo de seus desejos e necessidades, sem segundas tentativas.<\/p>\n\n\n\n

Reduzir os erros humanos<\/h3>\n\n\n\n

Os question\u00e1rios off-line s\u00e3o muito mais suscet\u00edveis a erros humanos. As respostas registradas dependem da aten\u00e7\u00e3o e da capacidade de concentra\u00e7\u00e3o do pesquisador, limitando sua credibilidade na determina\u00e7\u00e3o das tend\u00eancias dos clientes e do mercado.<\/p>\n\n\n\n

As pesquisas de mercado on-line postam o feedback do cliente diretamente no software, sem passar por terceiros. Isto permitir\u00e1 a comunica\u00e7\u00e3o direta entre voc\u00ea e seus clientes. Tamb\u00e9m o ajudar\u00e1 a buscar o feedback adequado diretamente, sem bombardear seus clientes com pap\u00e9is e folhas.<\/p>\n\n\n\n

Para saber mais sobre os benef\u00edcios das pesquisas de mercado online e como elas ajudam a entender melhor seus clientes, por favor visite nosso p\u00e1gina de caracter\u00edsticas<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

As pesquisas de mercado s\u00e3o o m\u00e9todo mais eficaz e freq\u00fcentemente empregado para obter informa\u00e7\u00f5es de mercado para organiza\u00e7\u00f5es. As pesquisas permitem que sua empresa compreenda seus mercados, clientes e clientes. Elas tamb\u00e9m permitem que voc\u00ea projete e implemente estrat\u00e9gias de marketing para n\u00e3o apenas manter seu nome e participa\u00e7\u00e3o no mercado, mas tamb\u00e9m para se aventurar em novos mercados e at\u00e9 mesmo [...]<\/p>", "protected": false }, "author": 1, "featured_media": 110, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [], "class_list": [ "post-108", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing" ], "yoast_head": "\nPesquisas de mercado ajudam a entender os clientes - Blog SurveyRock<\/title>\n<meta name=\"description\" content=\"As pesquisas de mercado on-line oferecem a voc\u00ea uma oportunidade de conhecer melhor seus clientes. 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