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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"385\" height=\"186\" src=\"https:\/\/s3.amazonaws.com\/surveyrock-blog\/blog\/wp-content\/uploads\/2015\/11\/23064200\/QuestionEverythingLI.png\" alt=\"QuestionEverything\" class=\"wp-image-640\"\/><\/figure><\/div>\n\n\n\n<p><br>SurveyRock quer garantir que a sua pesquisa seja t\u00e3o bem sucedida quanto poss\u00edvel, por isso recomenda as seguintes melhores pr\u00e1ticas de cria\u00e7\u00e3o de pesquisas online:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Manter uma pesquisa curta e concentrada<\/strong><\/h3>\n\n\n\n<p>As pesquisas mais curtas geralmente t\u00eam taxas de resposta mais altas e menor abandono entre os entrevistados da pesquisa<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Certifique-se de que a sua pesquisa flui em uma ordem l\u00f3gica<\/strong><\/h3>\n\n\n\n<p>Comece com perguntas mais amplas e depois passe para aquelas de \u00e2mbito mais restrito.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Tire partido da funcionalidade SurveyRock's Survey Logic<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/support.surveyrock.com\/support\/solutions\/articles\/4000046430-survey-logic-questionpath-and-pagepath-premium-accounts-\" target=\"_blank\" rel=\"noreferrer noopener\">L\u00f3gica de Pesquisa<\/a> permite criar caminhos personalizados que os questionados seguem, dependendo da resposta deles a uma quest\u00e3o<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Fa\u00e7a as perguntas de rastreio apropriadas no in\u00edcio da sua pesquisa, de forma a garantir que atinge o seu p\u00fablico-alvo<\/strong><\/h3>\n\n\n\n<p>Isto inclui a utiliza\u00e7\u00e3o da categoria de produto, idade e\/ou sexo. Estas quest\u00f5es devem ser obrigat\u00f3rias. Configure a l\u00f3gica do question\u00e1rio para selecionar os questionados que n\u00e3o atendem aos seus crit\u00e9rios. Qualquer quest\u00e3o demogr\u00e1fica que n\u00e3o seja usada para selecionar os questionados deve ser colocada no final do question\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Usar perguntas fechadas sempre que poss\u00edvel.<\/strong><\/h3>\n\n\n\n<p>As perguntas fechadas d\u00e3o aos respondentes escolhas espec\u00edficas. Elas podem ter a forma de sim\/n\u00e3o, m\u00faltipla escolha ou escala de avalia\u00e7\u00e3o e s\u00e3o muito mais f\u00e1ceis para o questionado responder e para voc\u00ea analisar do que as quest\u00f5es abertas. Analise como Melhores pr\u00e1ticas do SurveyRock: Tipos de quest\u00f5es de question\u00e1rio on-line postadas para obter mais informa\u00e7\u00f5es sobre os tipos de quest\u00f5es de question\u00e1rio<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Manter a consist\u00eancia das quest\u00f5es da escala de classifica\u00e7\u00e3o atrav\u00e9s da pesquisa.<\/strong><\/h3>\n\n\n\n<p>Use o mesmo n\u00famero de pontos na escala e certifique-se de que os significados de alto e baixo da escala permanecem consistentes durante toda a pesquisa. Alternar as suas escalas de pontua\u00e7\u00e3o confundir\u00e1 os questionados e resultar\u00e1 em dados n\u00e3o confi\u00e1veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> 7. Randomize Op\u00e7\u00f5es de M\u00faltipla Escolha<\/strong><\/h3>\n\n\n\n<p>Se reorganizar aleatoriamente como respostas a perguntas de m\u00faltipla escolha (incluindo perguntas de matriz e de escala de avalia\u00e7\u00e3o\/likert) sempre que a pergunta para acessada, pode evitar resultados distorcidos devido ao fato de os questionados sempre clicarem na primeira op\u00e7\u00e3o<\/p>\n\n\n\n<p>Precisa de mais dicas para a pesquisa?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.surveyrock.com\/blog\/10-tips-to-improve-your-surveys\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Dicas para melhorar como suas pesquisas<\/a><\/li><li><a href=\"https:\/\/www.surveyrock.com\/blog\/12-tips-to-help-increase-your-survey-response-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">12 Dicas para ajudar a aumentar as taxas de resposta ao question\u00e1rio<\/a><\/li><li><a href=\"https:\/\/www.surveyrock.com\/blog\/survey-design-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lista de verifica\u00e7\u00e3o do desenho da pesquisa<\/a><\/li><\/ul>",
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