{
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    "date": "2015-09-22T17:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/pt\/14-coisas-sabes-sabes-sobre-o-seus-clientes-e-prospectos\/",
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        "rendered": "14 Coisas que Voc\u00ea Deve Saber Sobre Seus Clientes e Perspectivas"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Cliente_Cliente\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft elaborou uma lista \u00fatil de 7 coisas que voc\u00ea deve saber sobre os seus clientes:<\/p>\n\n\n\n<p>1. <strong>O nome deles<\/strong>. Nada fala a um indiv\u00edduo mais depressa do que o seu primeiro nome. Use-o para construir a sua rela\u00e7\u00e3o com o seu cliente.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>O que eles compraram<\/strong>. Se voc\u00ea sabe o que seus clientes compraram no passado, voc\u00ea tem uma boa id\u00e9ia do que eles v\u00e3o comprar novamente. (E n\u00e3o vai perder o seu tempo promovendo produtos de pouco ou nenhum interesse).<\/p>\n\n\n\n<p>3. <strong>Com que frequ\u00eancia eles compram<\/strong>. Os indiv\u00edduos que compram raramente de voc\u00ea podem precisar de mais incentivo...mais marketing. Enquanto que, os clientes consistentes n\u00e3o podem precisar de campos de vendas extras, mas podem se beneficiar de uma newsletter ou cupom.<\/p>\n\n\n\n<p>4. <strong>Quanto Eles Gastam (em m\u00e9dia)<\/strong>. Porqu\u00ea passar um tempo precioso a lan\u00e7ar produtos aos clientes que eles n\u00e3o podem pagar? Pode envergonhar o seu cliente, mostrar a sua falta de interesse pessoal e pode fazer com que os clientes percam o interesse.<\/p>\n\n\n\n<p>5. <strong>A \u00faltima vez que eles compraram<\/strong>. Voc\u00ea perdeu um cliente sem sequer saber? Quem ainda \u00e9 leal? Quem se desviou (e precisa de ser trazido de volta)?<\/p>\n\n\n\n<p>6. <strong>Cada intera\u00e7\u00e3o que voc\u00ea teve com eles<\/strong>. A documenta\u00e7\u00e3o \u00e9 importante por raz\u00f5es \u00f3bvias. Mas ser capaz de \"recordar\" conversas anteriores far\u00e1 com que o seu cliente se sinta importante e apreciado.<\/p>\n\n\n\n<p>7. <strong>Como eles se sentem sobre o seu neg\u00f3cio<\/strong>. O feedback dos seus clientes \u00e9 a melhor forma de melhorar os seus produtos\/servi\u00e7os, satisfazer as necessidades dos seus clientes e atrair mais clientes.<\/p>\n\n\n\n<p>O n\u00famero 7 da lista deles n\u00e3o foi uma surpresa; enviar question\u00e1rios aos clientes \u00e9 uma \u00f3tima maneira de obter o feedback de que voc\u00ea precisa. Para saber mais sobre as pesquisas com os clientes, consulte o nosso <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Quando realizar pesquisas com clientes<\/a> e <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dez raz\u00f5es para enviar question\u00e1rios a clientes<\/a> postos.<\/p>\n\n\n\n<p>Infusionsoft tamb\u00e9m re\u00fane 7 Coisas que Voc\u00ea Deve Saber Absolutamente Sobre Suas Perspectivas, todas elas podem ser facilmente compiladas usando uma simples pesquisa online com clientes:<\/p>\n\n\n\n<p>1. <strong>Idade<\/strong>. Tudo o que voc\u00ea diz e escreve, incluindo g\u00edrias, alus\u00f5es, dificuldade de palavras e t\u00f3picos, deve ser ajustado para atender \u00e0 adequa\u00e7\u00e3o \u00e0 idade.<\/p>\n\n\n\n<p>2. <strong>G\u00eanero<\/strong>. Apesar dos pap\u00e9is duplos que homens e mulheres tendem a preencher, a maioria dos indiv\u00edduos pode ser segmentada (e vendida a) com base em interesses ou necessidades espec\u00edficas de g\u00e9nero.<\/p>\n\n\n\n<p>3. <strong>Localiza\u00e7\u00e3o<\/strong>. Os valores e a cultura tendem a variar com base numa demografia. Ter uma clara compreens\u00e3o das diferen\u00e7as regionais ir\u00e1 melhorar como as suas mensagens direccionadas.<\/p>\n\n\n\n<p>4. <strong>N\u00edvel de Educa\u00e7\u00e3o<\/strong>. Semelhante \u00e0 adequa\u00e7\u00e3o \u00e0 idade, os n\u00edveis de educa\u00e7\u00e3o devem determinar como voc\u00ea aborda os seus potenciais clientes e que benef\u00edcios eles encontram\u00e3o em seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>5. <strong>Renda<\/strong>. As necessidades e desejos de uma classe social para outra devem ser um guia para os tipos de produtos e servi\u00e7os que voc\u00ea deve estar vendendo-os.<\/p>\n\n\n\n<p>6. <strong>Estado Civil<\/strong>. Os valores, necessidades e desejos das pessoas casadas diferem muito daqueles que s\u00e3o solteiros. O marketing de mensagens familiares para pessoas solteiras (e vice-versa) pode perder o neg\u00f3cio para voc\u00ea.<\/p>\n\n\n\n<p>7. <strong>O que os mant\u00e9m acordados durante a noite<\/strong>. Este \u00e9 o mais importante. Voc\u00ea tem que conhecer os medos, preocupa\u00e7\u00f5es, inquieta\u00e7\u00f5es, excita\u00e7\u00f5es, esperan\u00e7as e sonhos do seu potencial cliente. Quando voc\u00ea conhece a conversa dentro da cabe\u00e7a do seu potencial cliente, voc\u00ea pode entrar nela, falar com ela e construir uma rela\u00e7\u00e3o que conduza a um cliente.<\/p>\n\n\n\n<p>Com a interessante dica n\u00famero 7, \"O que os mant\u00e9m acordados \u00e0 noite?\", como poss\u00edveis respostas a uma pergunta como essa n\u00e3o podem sequer come\u00e7ar a ser imaginadas. Quando voc\u00ea comp\u00f5e perguntas semelhantes, deve listar algumas escolhas como respostas (finan\u00e7as, fam\u00edlia, sa\u00fade, etc...) e oferecer a op\u00e7\u00e3o de \"selecionar todas as que se aplicam\", bem como uma op\u00e7\u00e3o \"outra\". Ao incluir uma op\u00e7\u00e3o \"outra\", voc\u00ea pode reunir respostas abertas a fim de obter mais informa\u00e7\u00f5es sobre os seus clientes. O mais prov\u00e1vel \u00e9 que eles partilhem respostas que voc\u00ea nem sequer tinha considerado.<\/p>",
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        "rendered": "<p>Infusionsoft elaborou uma lista \u00fatil de 7 Coisas que Deve Saber Sobre os Seus Clientes: 1. Nada fala a um indiv\u00edduo mais depressa do que o seu primeiro nome. Use-o para construir a sua rela\u00e7\u00e3o com o seu cliente.<\/p>",
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