{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/building-a-feedback-loop-into-the-tactical-business-plan\/", "title": { "rendered": "Construindo um Loop de Feedback para o Plano T\u00e1tico de Neg\u00f3cios" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Os empres\u00e1rios experientes est\u00e3o a descobrir que a maneira de ser \u00e1gil no mercado \u00e9 construir um loop de feedback cont\u00ednuo em v\u00e1rios lugares dentro do seu plano t\u00e1tico de neg\u00f3cios.<\/p>\n\n\n\n

SurveyRock<\/a> oferece algumas das formas pelas quais as pesquisas podem melhorar a efici\u00eancia, efic\u00e1cia e rentabilidade do seu neg\u00f3cio:

<\/strong><\/p>\n\n\n\n

Obter Feedback do Cliente<\/strong><\/h3>\n\n\n\n\n\n\n\n

Um dos usos mais populares das pesquisas \u00e9 como bitola para satisfa\u00e7\u00e3o dos clientes<\/a>. As pesquisas anuais, semestrais ou trimestrais servem como bar\u00f3metro da sa\u00fade da sua empresa e permitem monitorizar o seu desempenho ao longo do tempo. Al\u00e9m disso, muitas empresas enviam pesquisas de satisfa\u00e7\u00e3o ap\u00f3s cada transa\u00e7\u00e3o do cliente, usando a pesquisa como uma forma de julgar a efic\u00e1cia de cada funcion\u00e1rio e do pr\u00f3prio produto.<\/p>\n\n\n\n

Teste o Conceito<\/strong><\/h3>\n\n\n\n

Expandir o seu p\u00fablico para incluir potenciais clientes permite-lhe verificar a recetividade do mercado a um melhoramento do produto ou a uma nova oferta. Enviar uma pesquisa para dois segmentos - uma parte dos seus clientes e uma parte dos seus potenciais clientes - fornece visibilidade sobre se os potenciais clientes requerem mensagens ou educa\u00e7\u00e3o diferentes das necess\u00e1rias para ganhar o seu atual conjunto de clientes.<\/p>\n\n\n\n

Verificar os seus Fornecedores<\/strong><\/h3>\n\n\n\n

As pesquisas podem ajudar a avaliar quais fornecedores est\u00e3o mais bem equipados para entregar as mat\u00e9rias-primas necess\u00e1rias para cumprir o seu plano de produto. Voc\u00ea pode enviar uma pesquisa perguntando sobre seu menor prazo de entrega, seus termos padr\u00e3o de envio, etc. Ao baixar as respostas deles em uma planilha, voc\u00ea pode classificar seus fornecedores por aqueles mais capazes de atender \u00e0s suas novas exig\u00eancias para um envio mais r\u00e1pido ou capacidade ampliada.<\/p>\n\n\n\n

Planeje e Avalie Seu Evento<\/strong><\/h3>\n\n\n\n

Uma pesquisa \u00e9 uma maneira f\u00e1cil de recolher v\u00e1rios pontos de dados de um grande grupo de pessoas. Aqueles em Marketing e Planejamento de eventos<\/a> Os departamentos podem facilmente implantar pesquisas para perguntar aos representantes sobre seus hor\u00e1rios de chegada a uma feira comercial, seus turnos solicitados, etc. e depois usar essa informa\u00e7\u00e3o para planejar seu evento. Em seguida, considere a possibilidade de implantar uma pesquisa separada para pedir a opini\u00e3o dos representantes sobre o valor da feira, o n\u00famero de vendas atribu\u00eddo a ela e se eles planejam comparecer no pr\u00f3ximo ano.<\/p>\n\n\n\n

Medidor de Satisfa\u00e7\u00e3o dos Funcion\u00e1rios<\/strong><\/h3>\n\n\n\n

As pesquisas online s\u00e3o um mecanismo ideal para solicitar feedback dos empregados<\/a>, proporcionando o anonimato que \u00e9 essencial para um feedback franco.<\/p>\n\n\n\n

Compartilhe as Melhores Pr\u00e1ticas<\/strong><\/h3>\n\n\n\n

A orienta\u00e7\u00e3o \u00e9 dourada e as pesquisas online s\u00e3o uma forma eficaz de reunir sabedoria que n\u00e3o pode ser encontrada em outro lugar. Uma pesquisa r\u00e1pida sobre como lidar com uma quest\u00e3o de neg\u00f3cios dif\u00edcil gera respostas que podem ser colocadas diretamente em pr\u00e1tica.<\/p>\n\n\n\n

Ponha no seu Calend\u00e1rio<\/strong><\/h3>\n\n\n\n

D\u00ea a si mesmo tempo suficiente para realmente aprender o que a pesquisa revela: pesquisas muito frequentes s\u00e3o feitas no \u00faltimo minuto, o que torna imposs\u00edvel agir sobre a perce\u00e7\u00e3o. Al\u00e9m de uma pesquisa trimestral de satisfa\u00e7\u00e3o do cliente, considere o envio de pesquisas usando esta rota\u00e7\u00e3o:<\/p>\n\n\n\n

  • Pesquisas operacionais ap\u00f3s cada transa\u00e7\u00e3o<\/li>
  • Antes das feiras e eventos regularmente agendados<\/li>
  • Testes de conceito de marketing como o desenvolvimento do produto dita<\/li>
  • Avalia\u00e7\u00f5es trimestrais dos funcion\u00e1rios<\/li>
  • Pesquisas trimestrais de fornecedores<\/li>
  • Lan\u00e7amentos semestrais de produtos<\/li>
  • Inqu\u00e9ritos anuais de satisfa\u00e7\u00e3o dos colaboradores<\/li>
  • Consultas de benef\u00edcios antes das mudan\u00e7as nos planos anuais<\/li><\/ul>\n\n\n\n

    Implanta\u00e7\u00e3o da pesquisa<\/strong><\/h3>\n\n\n\n

    Existem v\u00e1rias formas de implementar as suas pesquisas e cada m\u00e9todo tem as suas pr\u00f3prias vantagens. Uma \u00fanica transmiss\u00e3o de e-mail para toda a sua base de clientes ou potenciais clientes \u00e9 uma forma completa de comunica\u00e7\u00e3o. Se voc\u00ea hospeda sua pesquisa em seu site, voc\u00ea envia um sinal aos clientes em potencial, clientes e fornecedores de que est\u00e1 constantemente ouvindo-os e recetivo ao feedback.<\/p>\n\n\n\n

    Construir um loop de feedback em tempo real em v\u00e1rias sec\u00e7\u00f5es do seu plano anual de neg\u00f3cios pode proporcionar-lhe uma forma de ser \u00e1gil - e conhecedor - nas suas opera\u00e7\u00f5es. Examine o seu calend\u00e1rio e o seu plano e pergunte-se: seria \u00fatil testar este conceito ou recolher mais informa\u00e7\u00f5es?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Os empres\u00e1rios experientes est\u00e3o a descobrir que a forma de serem \u00e1geis no mercado \u00e9 criar um ciclo de feedback cont\u00ednuo em v\u00e1rios pontos do seu plano t\u00e1tico de neg\u00f3cios. 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