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        "rendered": "Incentivos da Pesquisa de Satisfa\u00e7\u00e3o do Cliente"
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        "rendered": "<p>Parece estar a tornar-se uma pr\u00e1tica bastante comum nos dias de hoje (pelo menos nos EUA) incluir um <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">inqu\u00e9rito de satisfa\u00e7\u00e3o do cliente<\/a> convite impresso em recibos no check-out que oferecem um desconto em uma compra futura como incentivo da pesquisa.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Alguns v\u00eaem um poss\u00edvel vi\u00e9s de dados envolvido na oferta de um c\u00f3digo de desconto como um incentivo, mas dependendo do tipo de pesquisa e do p\u00fablico-alvo, oferecer um incentivo \u00e9 geralmente muito eficaz para melhorar as taxas de resposta. Pessoas como a id\u00e9ia de obter algo pelo seu tempo e pesquisa descobriram que os incentivos podem aumentar as taxas de resposta em 50%, em m\u00e9dia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\/home\/features.html\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/customer_satisfaction.jpg\" alt=\"customer_satisfaction\"\/><\/a><\/figure><\/div>\n\n\n\n<p>O uso de c\u00f3digos de desconto como incentivo para aumentar<a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\"> satisfa\u00e7\u00e3o dos clientes<\/a> As taxas de resposta \u00e0s pesquisas podem ser ben\u00e9ficas na redu\u00e7\u00e3o do vi\u00e9s de n\u00e3o-resposta, uma vez que as pesquisas com clientes sem incentivo tendem a capturar apenas os descontentes. O uso de um incentivo com c\u00f3digo de desconto pode ajudar a aumentar a participa\u00e7\u00e3o da grande maioria dos seus clientes no meio (aqueles entre muito satisfeitos e muito insatisfeitos) dando-lhe melhores resultados gerais. Al\u00e9m de obter uma vis\u00e3o da experi\u00eancia de compra do seu cliente, oferecer c\u00f3digos de desconto como incentivo pode estimular a repeti\u00e7\u00e3o de neg\u00f3cios e fortalecer a sua marca.<\/p>\n\n\n\n<p>Os dados compilados a partir dos respondentes da pesquisa podem ser usados como uma ferramenta adicional de pesquisa de marketing, dando-lhe mais percep\u00e7\u00f5es do cliente. Oferecer um incentivo com c\u00f3digo de desconto fornece informa\u00e7\u00f5es sobre o que compreendeu a compra original do cliente, bem como se e como eles utilizam o incentivo com c\u00f3digo de desconto, resultando em dados adicionais acion\u00e1veis, n\u00e3o muito diferente de muitos programas de fidelidade de clientes.<\/p>",
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        "rendered": "<p>Parece estar a tornar-se uma pr\u00e1tica bastante comum nos dias que correm (pelo menos nos EUA) incluir um convite para um inqu\u00e9rito de satisfa\u00e7\u00e3o do cliente impresso nos recibos na caixa, oferecendo um desconto numa compra futura como incentivo para o inqu\u00e9rito.<\/p>",
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