{ "id": 29, "date": "2014-10-21T09:06:07", "date_gmt": "2014-10-21T09:06:07", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=29" }, "modified": "2020-10-19T20:36:53", "modified_gmt": "2020-10-19T18:36:53", "slug": "online-surveys-vs-paper-based-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/online-surveys-vs-paper-based-surveys\/", "title": { "rendered": "Pesquisas Online vs. Pesquisas com base em papel" }, "content": { "rendered": "

O custo do papel est\u00e1 a aumentar e todos est\u00e3o a ficar verdes. Os recentes encerramentos dos correios e as subidas de tarifas s\u00e3o prova disso.<\/p>\n\n\n\n

Eles podem l\u00ea-lo?<\/h3>\n\n\n\n

A legibilidade \u00e9 um fator enorme quando se trata de pesquisas, por isso o designer deve atender a todo tipo de pessoa que as l\u00ea. Voc\u00ea pode pensar que um question\u00e1rio em papel com tinta preta de jato pode ser uma op\u00e7\u00e3o plaus\u00edvel, mas que \u00e9 o mesmo para o texto cortado claro no monitor. No entanto, nem todos podem passar por um per\u00edodo de tempo consistente na frente da tela de um computador e trabalhar em um. Isto inclui pessoas que sofrem de defici\u00eancias visuais. Portanto, seria uma \u00f3tima op\u00e7\u00e3o para fazer uma pesquisa em papel.<\/p>\n\n\n\n\n\n\n\n

O Design<\/h3>\n\n\n\n

Pense sem layout fazer design. As pesquisas em papel t\u00eam espa\u00e7o limitado, mas o c\u00e9u \u00e9 o limite com as pesquisas online. Al\u00e9m disso, a maioria das quest\u00f5es abertas n\u00e3o tem espa\u00e7o suficiente para os participantes trabalharem; a escrita apertada que eles t\u00eam que adotar pode tornar suas respostas ileg\u00edveis para a pessoa que conduz e revisa a pesquisa. Isso n\u00e3o s\u00f3 comprometer\u00e1 sua qualidade, mas tamb\u00e9m desperdi\u00e7ar\u00e1 o tempo do pesquisador, que pode ser utilizado para empreendimentos mais produtivos.<\/p>\n\n\n\n

Consumo de tempo<\/h3>\n\n\n\n

Todo pesquisador experiente lhe dir\u00e1 que as pesquisas em papel levam tempo para serem conclu\u00eddas. Quer seja administrado no local ou enviado pelo correio para a velocidade do participante \u00e9 um problema. Al\u00e9m disso, tenha em mente que com certas pesquisas on-line voc\u00ea pode obter o benef\u00edcio de trabalhar com ferramentas de an\u00e1lise que podem acompanhar seu progresso. As pesquisas SurveyRock tamb\u00e9m oferecem ao participante da pesquisa a op\u00e7\u00e3o de interromper a pesquisa e voltar mais tarde para complet\u00e1-la.<\/p>\n\n\n\n

\"Lista<\/figure><\/div>\n\n\n\n

Flexibilidade<\/h3>\n\n\n\n

As pesquisas baseadas na Web s\u00e3o muito mais flex\u00edveis e, portanto, bastante acomod\u00e1veis tanto para o criador da pesquisa quanto para a sua demografia alvo. Eles podem ser na forma de perguntas de m\u00faltipla escolha, perguntas de resposta \u00fanica, perguntas de nota, perguntas de lista, etc.<\/p>\n\n\n\n

Caracter\u00edsticas adicionadas<\/h3>\n\n\n\n

As pesquisas on-line tamb\u00e9m v\u00eam com recursos l\u00f3gicos avan\u00e7ados que normalmente n\u00e3o est\u00e3o presentes ou s\u00e3o dif\u00edceis de implementar em pesquisas em papel. Al\u00e9m disso, \u00e9 f\u00e1cil incluir um endere\u00e7o de e-mail no design do question\u00e1rio para notificar as organiza\u00e7\u00f5es sobre qualquer problema que os participantes precisem responder.<\/p>\n\n\n\n

No final, a sua decis\u00e3o pesar\u00e1 muito sobre o que o seu alvo demogr\u00e1fico ou amostra \u00e9 mais adequado para a maioria. Eles podem preferir uma simples pesquisa em papel ou uma pesquisa online. Haver\u00e1 momentos em que voc\u00ea ter\u00e1 que optar por pesquisas em papel e online. Isso porque se a pesquisa n\u00e3o estiver atingindo o p\u00fablico-alvo, voc\u00ea estar\u00e1 perdendo seu tempo e trabalho. Nossa conta Premium oferece a op\u00e7\u00e3o de imprimir\/salvar facilmente sua pesquisa como um arquivo PDF.<\/p>\n\n\n\n

Toneladas de empresas ir\u00e3o se beneficiar da transi\u00e7\u00e3o para pesquisas online a partir de pesquisas em papel. No entanto, isto n\u00e3o significa que as pesquisas em papel tenham perdido o seu lugar. Dito isto, a procura cont\u00ednua na tecnologia tamb\u00e9m est\u00e1 a diminuir.<\/p>\n\n\n\n

Voc\u00ea pode sempre verificar www.surveyrock.com<\/a> para criar a sua pesquisa online. Quer se trate de um projeto universit\u00e1rio, uma pesquisa de revis\u00e3o de clientes ou um estudo extensivo de pesquisa e desenvolvimento, eles ir\u00e3o garantir que voc\u00ea receba resultados precisos e relevantes.<\/p>", "protected": false }, "excerpt": { "rendered": "

O custo do papel est\u00e1 a aumentar e todos est\u00e3o a ficar verdes. Os recentes encerramentos dos correios e as subidas de tarifas s\u00e3o prova disso. Eles podem l\u00ea-lo? A legibilidade \u00e9 um fator enorme quando se trata de pesquisas, por isso o designer deve atender a todo tipo de pessoa que as l\u00ea. 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