{ "id": 274, "date": "2015-02-19T14:25:54", "date_gmt": "2015-02-19T13:25:54", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=274" }, "modified": "2020-10-19T13:30:24", "modified_gmt": "2020-10-19T11:30:24", "slug": "inbound-marketing-works", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/inbound-marketing-works\/", "title": { "rendered": "Inbound Marketing Works - Quais s\u00e3o as op\u00e7\u00f5es?" }, "content": { "rendered": "

Se voc\u00ea \u00e9 como a maioria das pequenas empresas, ent\u00e3o \u00e9 prov\u00e1vel que a maioria dos empregos em sua organiza\u00e7\u00e3o voc\u00ea cuide de si mesmo. Voc\u00ea pode estar trabalhando em vendas, opera\u00e7\u00f5es e finan\u00e7as, tudo ao mesmo tempo e com recursos limitados, incluindo tempo. \u00c9 importante que voc\u00ea dedique seu tempo muito limitado \u00e0s estrat\u00e9gias mais eficientes. Uma dessas estrat\u00e9gias \u00e9 marketing de entrada<\/a>. Muitas empresas que lidam com as suas opera\u00e7\u00f5es online t\u00eam trabalhado com este m\u00e9todo de marketing e o acharam bastante frut\u00edfero. N\u00e3o tem de ser extenso. Al\u00e9m disso, pense nisso, a maioria das pessoas est\u00e1 demasiado distra\u00edda com os seus smartphones para ver o cartaz que acabou de passar. Aqui est\u00e1 como voc\u00ea pode fazer o seu melhor quando se trata de marketing de entrada:<\/p>\n\n\n\n\n\n\n\n

Conte\u00fado de Qualidade<\/h3>\n\n\n\n

Comece por criar ofertas de conte\u00fado. Estas s\u00e3o para os visitantes do seu site. O conte\u00fado deve estar em sincronia com a sua estrat\u00e9gia de marketing e a clientela alvo. Voc\u00ea tem a op\u00e7\u00e3o de escolher entre eBooks, webinars, white papers, etc. \u00c9 recomendado que voc\u00ea crie pelo menos duas ofertas de conte\u00fado, mas cujo foco \u00e9 diferente para ver qual delas ganha mais interesse e, em seguida, voc\u00ea se mant\u00e9m fiel \u00e0quela que ganha.<\/p>\n\n\n\n

\"Inbound<\/figure><\/div>\n\n\n\n

Pode ser demorado e voc\u00ea pode n\u00e3o receber nenhum retorno imediato, mas estes ser\u00e3o muito importantes na convers\u00e3o dos visitantes do site em leads.<\/p>\n\n\n\n

Otimizar o seu site<\/h3>\n\n\n\n

Voc\u00ea precisa otimizar seu site para conseguir tr\u00eas coisas: SEO<\/a>converter os visitantes a chumbo e usabilidade. \u00c9 extremamente importante que voc\u00ea torne o seu motor de busca de conte\u00fado amig\u00e1vel. Isto significa que os utilizadores que procuram as palavras e termos utilizados no seu conte\u00fado web s\u00e3o as melhores perspectivas para se transformarem em leads. Quando um visitante aterrissa no seu website, \u00e9 muito importante que o seu website engaje esse potencial cliente para ficar l\u00e1 e querer aprender mais. Quando se trata de usabilidade, voc\u00ea pode escolher entre UX e UI<\/a> desenhos que s\u00e3o um enorme benef\u00edcio.<\/p>\n\n\n\n

Voc\u00ea precisa de uma mistura perfeita de fant\u00e1sticas p\u00e1ginas de destino, chamadas para a\u00e7\u00f5es e ofertas de conte\u00fado direcionadas.<\/p>\n\n\n\n

Todos os meses voc\u00ea precisa de um blog e de um boletim informativo. O Google alterou recentemente as suas pr\u00e1ticas de otimiza\u00e7\u00e3o, pelo que \u00e9 importante que trabalhe eficazmente nestas.<\/p>\n\n\n\n

Blogs<\/h3>\n\n\n\n

Se voc\u00ea \u00e9 um iniciante, voc\u00ea pode come\u00e7ar com um conjunto de tr\u00eas dias por semana no blogue. Lembre-se de fazer t\u00f3picos que seus potenciais clientes gostariam. Depois disso, certifique-se de que cada post do blog est\u00e1 totalmente otimizado em SEO e, em seguida, alavanque sua rede social e listas de e-mail e puxe o mercado alvo para l\u00ea-los.<\/p>\n\n\n\n

Boletim informativo<\/h3>\n\n\n\n

No que diz respeito \u00e0 newsletter, certifique-se de que ela \u00e9 enviada aos assinantes alvo. Al\u00e9m disso, certifique-se de explicar o valor que os assinantes ter\u00e3o se assinarem com voc\u00ea e lembre-se de que nunca deve parecer uma newsletter de vendas, mas uma newsletter educacional que forne\u00e7a conte\u00fado de qualidade, links para blogs e atualiza\u00e7\u00f5es de not\u00edcias.<\/p>\n\n\n\n

Quando voc\u00ea estiver executando sua estrat\u00e9gia de marketing de entrada, certifique-se de definir revis\u00f5es e a capacidade de comentar para que voc\u00ea seja capaz de melhorar. Comece com as revis\u00f5es trimestrais e depois passe para as revis\u00f5es mensais do seu trabalho.<\/p>", "protected": false }, "excerpt": { "rendered": "

Se for como a maioria das pequenas empresas, \u00e9 prov\u00e1vel que a maior parte das tarefas da sua organiza\u00e7\u00e3o seja efectuada por si. Pode estar a trabalhar em vendas, opera\u00e7\u00f5es e finan\u00e7as, tudo ao mesmo tempo e com recursos limitados, incluindo o tempo. \u00c9 importante que dedique o seu tempo muito limitado \u00e0s tarefas mais [...]<\/p>", "protected": false }, "author": 1, "featured_media": 276, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 29, 14 ], "class_list": [ "post-274", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-inbound-marketing", "tag-marketing" ], "yoast_head": "\nInbound Marketing Works - Blog SurveyRock<\/title>\n<meta name=\"description\" content=\"O marketing de entrada \u00e9 a cria\u00e7\u00e3o de conte\u00fados que atraiam as pessoas que lhe interessam para a sua empresa, produtos e servi\u00e7os.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt\/inbound-marketing-works\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inbound Marketing Works - 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