{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/awesome-ways-launch-product-social-media\/", "title": { "rendered": "Formas Fant\u00e1sticas de Lan\u00e7ar um Produto em M\u00eddias Sociais" }, "content": { "rendered": "

Agora voc\u00ea provavelmente j\u00e1 pensou em todas as coisas que seus concorrentes fizeram quando lan\u00e7aram seus produtos. Foi uma campanha enorme com gr\u00e1ficos desnecess\u00e1rios que parecia funcionar muito bem e at\u00e9 os ajudou a ficar quites?<\/p>\n\n\n\n

Como um pequeno neg\u00f3cio \u00e9 bastante compreens\u00edvel que voc\u00ea tenha recursos limitados, mas voc\u00ea pode compensar e alcan\u00e7ar uma base de clientes maior com as m\u00eddias sociais. \u00c9 r\u00e1pido, confi\u00e1vel e o melhor de tudo, GRATUITO.<\/p>\n\n\n\n\n\n\n\n

Vem com um Teaser<\/h3>\n\n\n\n

Antes de lan\u00e7ar realmente um produto, fa\u00e7a um campanha de teaser<\/a>. Come\u00e7a a pensar em maneiras de empregar as m\u00eddias sociais para insinuar que algo excitante est\u00e1 surgindo. Obtenha um nome como \"projeto xyz\" e continue a mencion\u00e1-lo de vez em quando em seus posts. Voc\u00ea precisa criar um hype. Voc\u00ea ficar\u00e1 surpreso com quantos de seus seguidores ir\u00e3o ligar, enviar mensagens, enviar e-mails e perguntar sobre isso.<\/p>\n\n\n\n

Trabalhar nas imagens<\/h3>\n\n\n\n

Lembre-se de manter estas poucas coisas na sua mente quando estiver a fazer a campanha. Experimente usar mensagens do Facebook com e sem imagens, compartilhe imagens de trabalho em andamento, por exemplo, imagens emba\u00e7adas e lembre-se de n\u00e3o revelar muito a ningu\u00e9m para manter o suspense vivo.<\/p>\n\n\n\n

\"Rede<\/figure><\/div>\n\n\n\n

O V\u00eddeo<\/h3>\n\n\n\n

Voc\u00ea tamb\u00e9m tem a op\u00e7\u00e3o de criar algo pessoal, como um v\u00eddeo, por exemplo. Voc\u00ea pode montar um que mostre como sua equipe est\u00e1 envolvida no planejamento de um novo projeto. Isso aumentar\u00e1 a curiosidade e a antecipa\u00e7\u00e3o.<\/p>\n\n\n\n

Lista de interesses por e-mail<\/h3>\n\n\n\n

Voc\u00ea pode at\u00e9 mesmo iniciar uma lista \u00fanica de interesse por e-mail para pessoas que querem saber mais sobre o lan\u00e7amento. Voc\u00ea pode fazer um link especial de click-through onde as pessoas podem se inscrever e receber atualiza\u00e7\u00f5es internas, se estiverem sinceramente interessadas. Agora o prop\u00f3sito desta lista \u00e9 obter a palavra quando o seu produto realmente for lan\u00e7ado. Pense nisso, as pessoas que est\u00e3o demorando a ver o seu conte\u00fado ir\u00e3o, em algum momento, mencion\u00e1-lo para as pessoas ao seu redor.<\/p>\n\n\n\n

Entreter e Educar<\/h3>\n\n\n\n

Agora quando a hora do lan\u00e7amento finalmente chegar, certifique-se de adicionar uma parte diferente do processo de lan\u00e7amento, com recursos como dicas e como levar aulas para casa. Desta forma voc\u00ea vai agregar valor e muitas pessoas v\u00e3o querer saber mais sobre o produto do qual voc\u00ea tem falado.<\/p>\n\n\n\n

Conhe\u00e7a a si mesmo e o novo produto<\/h3>\n\n\n\n

Uma vez lan\u00e7ado o produto, ou durante o seu pr\u00e9-lan\u00e7amento, voc\u00ea pode sempre ser entrevistado. Uma boa id\u00e9ia seria incluir algumas perguntas que algu\u00e9m possa fazer e talvez escolher um anfitri\u00e3o que possa se relacionar com o seu produto tamb\u00e9m. Isso lhe permitir\u00e1 criar o hype que voc\u00ea precisa para colocar sua marca ou produto no mapa proverbial.<\/p>\n\n\n\n

N\u00e3o h\u00e1 uma maneira segura de saber se as pessoas est\u00e3o realmente a espalhar a palavra ou n\u00e3o. Uma possibilidade de fazer isso \u00e9 pedir aos fi\u00e9is seguidores que espalhem a palavra. Inclua-a nos seus e-mails, referencie-a atrav\u00e9s de tags hash e responda a qualquer pessoa que a partilhe.<\/p>\n\n\n\n

Depois de ter feito muitas, ou todas, estas actividades, quando finalmente est\u00e1 pronto para lan\u00e7ar o seu produto, j\u00e1 tem um p\u00fablico entusiasmado \u00e0 espera do mesmo.<\/p>", "protected": false }, "excerpt": { "rendered": "

Provavelmente j\u00e1 pensou em tudo o que os seus concorrentes fizeram quando lan\u00e7aram os seus produtos. Foi uma campanha enorme, com gr\u00e1ficos desnecess\u00e1rios, que pareceu funcionar muito bem e at\u00e9 os ajudou a atingir o ponto de equil\u00edbrio? Como pequena empresa, \u00e9 compreens\u00edvel que os seus recursos sejam limitados, mas pode compensar [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nInqu\u00e9ritoRock - Artigos da SurveyRock<\/title>\n<meta name=\"description\" content=\"Sugest\u00f5es para pequenas empresas sobre como lan\u00e7ar um produto utilizando as redes sociais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inqu\u00e9ritoRock - 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