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    "slug": "online-survey-questions-helpful-guidelines",
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        "rendered": "<p><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Quando estiver \u00e0 procura de respostas a perguntas vitais dos clientes, a \u00fanica forma de as obter \u00e9 fazendo as perguntas certas. Isso requer muito pensamento intuitivo, trabalho duro e sess\u00f5es de brain storming com outros. A discuss\u00e3o a seguir aborda algumas das quest\u00f5es comuns que podem ocorrer ao fazer perguntas para uma pesquisa. <\/span><\/span><\/p>\n\n\n\n<!--more-->\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Uma das primeiras coisas a ter em conta quando se fazem perguntas num <a href=\"https:\/\/www.surveyrock.com\/online-survey-tools\">question\u00e1rio online<\/a> \u00e9 ficar longe de guiar palavras e perguntas. Quando voc\u00ea faz pequenas altera\u00e7\u00f5es na formula\u00e7\u00e3o das perguntas, pode gerar diferen\u00e7as significativas nos resultados. Palavras como \"poderia, deveria\" e \"poderia\" soam o mesmo, mas podem alterar em grande medida o significado da pergunta. Ter palavras fortes que signifiquem ac\u00e7\u00e3o ou controlo pode gerar melhores resultados. Um exemplo \u00e9 a palavra \"proibir\" usada nesta frase: <\/span><\/span><em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Voc\u00ea acha que o congresso deveria proibir as seguradoras de aumentar os pr\u00e9mios? <\/span><\/span><\/em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Algumas palavras s\u00e3o completamente tendenciosas, como por exemplo: <\/span><\/span><em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Voc\u00ea n\u00e3o gostaria de ir ao Bar da Molly para o evento de Natal da empresa, pois n\u00e3o?<\/span><\/span><\/em><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Outro problema com as perguntas da pesquisa \u00e9 quando h\u00e1 perguntas mal colocadas. \u00c9 essencial que as perguntas sejam colocadas na ordem correcta para que elas pare\u00e7am seguir a l\u00f3gica. Isso evita que as quest\u00f5es sejam mal interpretadas. Isso tamb\u00e9m permite que as quest\u00f5es sejam interpretadas em seu contexto apropriado. Como regra geral, \u00e9 aconselh\u00e1vel usar a abordagem do funil. Deve-se usar perguntas gerais e amplas perto do in\u00edcio do question\u00e1rio como um aquecimento. Siga isso usando quest\u00f5es mais distintas e depois volte para quest\u00f5es que normalmente s\u00e3o simples, como quest\u00f5es baseadas em dados demogr\u00e1ficos.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/11\/ID-100215254.jpg\" alt=\"inqu\u00e9rito online\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Ao entrar nas perguntas de m\u00faltipla escolha, certifique-se de <\/span><\/span><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">evite<\/span><\/span><b> <\/b><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">categorias de feedback n\u00e3o-exclusivo. Suas categorias de feedback para perguntas de m\u00faltipla escolha devem ser mutuamente distintas, a fim de permitir que escolhas \u00f3bvias sejam feitas. Se usar o tipo n\u00e3o-exclusivo de question\u00e1rio, o participante do question\u00e1rio ficar\u00e1 desanimado e a interpreta\u00e7\u00e3o ser\u00e1, na melhor das hip\u00f3teses, desafiadora ao tentar analisar as respostas. <\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Certifique-se de que n\u00e3o usa palavras desconhecidas ou complicadas nas suas perguntas da pesquisa. Evite usar uma pergunta como essa: <\/span><\/span><em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Voc\u00ea gosta de computadores? <\/span><\/span><\/em><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Esta linha de questionamento \u00e9 vaga, pois poderia estar falando sobre o amor \u00e0 internet, o amor aos jogos de computador, a alegria de trabalhar com computadores e assim por diante. Voc\u00ea precisa permanecer espec\u00edfico no que voc\u00ea quer descobrir.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">Nunca fa\u00e7a perguntas em uma pesquisa que traga respostas for\u00e7adas. As pessoas que participam da pesquisa podem n\u00e3o ser capazes de respond\u00ea-las ou podem simplesmente n\u00e3o querer responder. Para a maioria das pessoas, a privacidade \u00e9 um aspecto importante da vida. Se voc\u00ea fizer perguntas sobre o sal\u00e1rio, fam\u00edlia, profiss\u00e3o, higiene pessoal e similares de uma pessoa, elas podem achar isso muito intrusivo e decidir n\u00e3o responder.<\/span><\/span><\/span><\/span><\/p>\n\n\n\n<p><span style=\"font-family: Times New Roman,serif;\"><span style=\"font-size: medium;\"><span style=\"font-family: Calibri,serif;\"><span style=\"font-size: large;\">H\u00e1 muitos outros tipos de perguntas a evitar tamb\u00e9m. Um outro exemplo \u00e9 a listagem n\u00e3o exaustiva. Ao fazer perguntas com refer\u00eancia a listas, certifique-se de que voc\u00ea tem todas as op\u00e7\u00f5es cobertas. Se n\u00e3o tiver a certeza, ent\u00e3o deve realizar um pr\u00e9-teste que utilize a op\u00e7\u00e3o \"Outra\" onde os instrui a \"por favor especifique\" a resposta. Quando tiver conclu\u00eddo isso, certifique-se de atualizar o question\u00e1rio e reafirmar que est\u00e1 abordando todos os objetivos do question\u00e1rio.&nbsp;<\/span><\/span><\/span><\/span><\/p>",
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        "rendered": "<p>Quando se procura respostas para perguntas vitais dos clientes, a \u00fanica forma de as obter \u00e9 fazendo as perguntas certas. Para isso, \u00e9 necess\u00e1rio muito pensamento intuitivo, trabalho \u00e1rduo e sess\u00f5es de brainstorming com outras pessoas. A discuss\u00e3o que se segue aborda alguns dos problemas comuns que podem ocorrer aquando da elabora\u00e7\u00e3o de perguntas para [...]<\/p>",
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