{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/10-beneficios-graciosos-dos-inqueritos-online-para-b2b\/", "title": { "rendered": "10 benef\u00edcios atrevidos da realiza\u00e7\u00e3o de pesquisas on-line para organiza\u00e7\u00f5es B2B: Quem disse que os dados n\u00e3o podem ser divertidos?" }, "content": { "rendered": "

Introdu\u00e7\u00e3o: Porque \u00e9 que estamos a falar de inqu\u00e9ritos?<\/h2>\n\n\n\n

Inqu\u00e9ritos, inqu\u00e9ritos, inqu\u00e9ritos! N\u00e3o, n\u00e3o estamos a criar um novo c\u00e2ntico para o seu grupo de estudantes do liceu. Estamos a falar de uma das ferramentas mais subestimadas da sua caixa de ferramentas de marketing B2B. Se a palavra \"inqu\u00e9rito\" evoca imagens de tediosos testes de escolha m\u00faltipla ou de formul\u00e1rios intermin\u00e1veis, est\u00e1 na altura de rebentar essa bolha e juntar-se \u00e0 era moderna.<\/p>\n\n\n\n\n\n\n\n

Mas porqu\u00ea? \u00d3tima pergunta! Prepare-se para tomar notas ou, melhor ainda, marque esta p\u00e1gina (n\u00e3o me importo), porque vamos mergulhar fundo nos 10 benef\u00edcios mais tentadores da realiza\u00e7\u00e3o de pesquisas on-line para organiza\u00e7\u00f5es B2B.<\/p>\n\n\n\n

1. Entre na cabe\u00e7a do seu cliente sem ser assustador<\/h2>\n\n\n\n

Alguma vez quis saber o que os seus clientes est\u00e3o a pensar? Um inqu\u00e9rito \u00e9 como o FBI da pesquisa de clientes - d\u00e1-lhe todas as informa\u00e7\u00f5es sem as vigias e as escutas.<\/p>\n\n\n\n

\u00c9 como dar aos seus clientes um microfone e um palco. Pode ouvir as suas opini\u00f5es sem filtros sobre o que adoram, odeiam ou s\u00e3o totalmente indiferentes no que diz respeito aos seus produtos ou servi\u00e7os. Mas lembre-se, com um grande poder vem uma grande responsabilidade - utilize esta informa\u00e7\u00e3o de forma sensata!<\/p>\n\n\n\n

2. Poupa esse dinheiro, querida!<\/h2>\n\n\n\n

Sejamos realistas, a realiza\u00e7\u00e3o de grupos de discuss\u00e3o e entrevistas presenciais pode ser dispendiosa. Quer dizer, quem \u00e9 que tem or\u00e7amento para caf\u00e9 e donuts para toda a gente? J\u00e1 para n\u00e3o falar do aluguer de uma sala de confer\u00eancias elegante.<\/p>\n\n\n\n

Os inqu\u00e9ritos em linha s\u00e3o o \"ramen instant\u00e2neo\" da investiga\u00e7\u00e3o de clientes - baratos, f\u00e1ceis e surpreendentemente satisfat\u00f3rios. \u00c9 a forma mais econ\u00f3mica de obter informa\u00e7\u00f5es accion\u00e1veis e ainda sobrar o suficiente para a festa da pizza do escrit\u00f3rio.<\/p>\n\n\n\n

Leia mais sobre Estrat\u00e9gias de marketing rent\u00e1veis<\/a><\/p>\n\n\n\n

3. Tempo \u00e9 dinheiro, e os inqu\u00e9ritos poupam-lhe ambos!<\/h2>\n\n\n\n

Lembra-se dos bons velhos tempos em que tinha de esperar semanas para receber os question\u00e1rios enviados por correio? Eu tamb\u00e9m n\u00e3o, porque quem \u00e9 que tem tempo para isso?<\/p>\n\n\n\n

Os question\u00e1rios online s\u00e3o o Usain Bolt da recolha de dados - r\u00e1pidos e eficientes. Pode recolher respostas em tempo real e come\u00e7ar a atuar com base nos dados mais rapidamente do que se pode dizer: \"Porque esper\u00e1mos tanto tempo para fazer isto?\"<\/p>\n\n\n\n

4. Diga ol\u00e1 \u00e0 globaliza\u00e7\u00e3o<\/h2>\n\n\n\n

Ol\u00e1, amigos internacionais! Com os inqu\u00e9ritos em linha, o mundo torna-se o seu recreio. Ou, pelo menos, o seu terreno de recolha de dados.<\/p>\n\n\n\n

Pode ligar-se a clientes de todo o mundo sem sair do seu escrit\u00f3rio acolhedor. Basta premir \"enviar\" e j\u00e1 se tornou internacional, meu amigo.<\/p>\n\n\n\n

As vantagens de se tornar global<\/a><\/p>\n\n\n\n

\"Globo<\/figure>\n\n\n\n

5. Seja o Picasso da personaliza\u00e7\u00e3o<\/h2>\n\n\n\n

Se cada cliente \u00e9 um floco de neve \u00fanico, os inqu\u00e9ritos online permitem-lhe apanhar cada um deles na sua l\u00edngua. Espera, isso soou estranho. O que quero dizer \u00e9 que pode personalizar as perguntas para se adequarem a diferentes segmentos do seu p\u00fablico, garantindo que cada intera\u00e7\u00e3o seja pessoal e relevante.<\/p>\n\n\n\n

T\u00e9cnicas de personaliza\u00e7\u00e3o<\/a><\/p>\n\n\n\n

6. Flexibilidade como um instrutor de ioga<\/h2>\n\n\n\n

Pretende adicionar uma pergunta? Remover uma? Inserir um GIF hilariante que retome a luta do envolvimento do cliente B2B? Com os question\u00e1rios online, \u00e9 poss\u00edvel.<\/p>\n\n\n\n

Atualmente, os inqu\u00e9ritos s\u00e3o t\u00e3o flex\u00edveis como um artista do Cirque du Soleil, adaptando-se facilmente \u00e0s suas necessidades exactas.<\/p>\n\n\n\n

7. Dados t\u00e3o recentes que ainda est\u00e3o a escaldar<\/h2>\n\n\n\n

Vivemos na era de tudo em tempo real. \u00c9 poss\u00edvel ver instantaneamente gostos, partilhas e erros de digita\u00e7\u00e3o embara\u00e7osos. Porque \u00e9 que os dados da sua empresa deveriam ser diferentes?<\/p>\n\n\n\n

Os inqu\u00e9ritos em linha oferecem feedback em tempo real, permitindo-lhe fazer ajustes em tempo real. Esque\u00e7a os dados obsoletos; estamos a falar de conhecimentos frescos, querida!<\/p>\n\n\n\n

8. Transforme os seus cr\u00edticos em f\u00e3s<\/h2>\n\n\n\n

O feedback negativo n\u00e3o \u00e9 divertido, mas \u00e9 incrivelmente \u00fatil. Tal como o seu colega de gin\u00e1sio que insiste em fazer mais uma repeti\u00e7\u00e3o, o feedback negativo leva-o a ser melhor.<\/p>\n\n\n\n

Os inqu\u00e9ritos em linha criam um canal para esta cr\u00edtica construtiva, oferecendo-lhe informa\u00e7\u00f5es \u00fateis para melhorar e evoluir.<\/p>\n\n\n\n

9. Toda a gente \u00e9 um vencedor, querida!<\/h2>\n\n\n\n

Quando obt\u00e9m informa\u00e7\u00f5es que melhoram os seus produtos ou servi\u00e7os, quem ganha? Toda a gente. Os seus clientes ficam mais satisfeitos. A sua equipa fica mais motivada. At\u00e9 as plantas do seu escrit\u00f3rio parecem animar-se.<\/p>\n\n\n\n

Os inqu\u00e9ritos criam um ciclo de feedback que \u00e9 a prenda que continua a dar.<\/p>\n\n\n\n

10. Os dados nunca mentem, mas podem surpreend\u00ea-lo<\/h2>\n\n\n\n

Por vezes, os dados revelam verdades que s\u00e3o t\u00e3o chocantes que parecem uma reviravolta no enredo de M. Night Shyamalan. Quer se trate de descobrir um novo segmento de mercado ou de saber que o que pensava ser a sua carater\u00edstica menos importante \u00e9, na verdade, uma das preferidas dos clientes, esteja preparado para revela\u00e7\u00f5es.<\/p>\n\n\n\n

Compreender a import\u00e2ncia da an\u00e1lise de dados<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Ent\u00e3o, a\u00ed est\u00e1! Dez raz\u00f5es para a sua organiza\u00e7\u00e3o B2B entrar no comboio dos inqu\u00e9ritos on-line. Todos a bordo, pr\u00f3xima paragem: Insightsville! Tem d\u00favidas ou quer partilhar as suas pr\u00f3prias vit\u00f3rias em question\u00e1rios online? Deixe um coment\u00e1rio abaixo; adorar\u00edamos ouvi-lo.<\/p>\n\n\n\n

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Introdu\u00e7\u00e3o: Porque \u00e9 que estamos a falar de inqu\u00e9ritos? Inqu\u00e9ritos, inqu\u00e9ritos, inqu\u00e9ritos! N\u00e3o, n\u00e3o estamos a criar um novo c\u00e2ntico para o seu grupo de estudantes do liceu. Estamos falando de uma das ferramentas mais subestimadas da sua caixa de ferramentas de marketing B2B. 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