{ "id": 121, "date": "2014-11-28T10:56:36", "date_gmt": "2014-11-28T09:56:36", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=121" }, "modified": "2020-10-19T20:48:51", "modified_gmt": "2020-10-19T18:48:51", "slug": "advice-making-online-surveys", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/conselhos-making-online-surveys\/", "title": { "rendered": "Conselhos para a realiza\u00e7\u00e3o de inqu\u00e9ritos online" }, "content": { "rendered": "

Com qualquer tipo de pesquisa, n\u00e3o \u00e9 raro ver perguntas sendo feitas sobre o seu CEP e como voc\u00ea descobriu sobre uma determinada empresa. Muitos de n\u00f3s j\u00e1 ouvimos essas perguntas quando ao telefone com empresas de cabo ou internet. Essas perguntas s\u00e3o feitas porque o conhecimento de uma empresa sobre a atitude de um cliente em rela\u00e7\u00e3o a um produto ou servi\u00e7o que eles patrocinam \u00e9 de grande import\u00e2ncia.<\/p>\n\n\n\n\n\n\n\n

Da mesma forma, h\u00e1 muito mais dados sobre os clientes que incluem sentimentos e prefer\u00eancias pelos produtos, assim como sobre a demografia dos clientes. Isto \u00e9 imensamente \u00fatil para empres\u00e1rios e propriet\u00e1rios de pequenas empresas se eles possu\u00edrem o conhecimento para coletar percep\u00e7\u00f5es e interpretar corretamente os resultados. O que \u00e9 \u00f3timo em pesquisas online \u00e9 que elas s\u00e3o r\u00e1pidas e eficazes na coleta de dados e muito rent\u00e1veis. Abaixo est\u00e3o alguns passos para ajudar voc\u00ea a come\u00e7ar com as pesquisas.<\/p>\n\n\n\n

Determinar os seus objectivos<\/strong><\/h3>\n\n\n\n

\u00c9 vital determinar inicialmente quais s\u00e3o os seus objectivos empresariais nos seus esfor\u00e7os para realizar a sua pesquisa online. Pode ser que voc\u00ea esteja contemplando uma nova linha de produtos ou queira acumular informa\u00e7\u00f5es que ir\u00e3o fortalecer as ofertas para poss\u00edveis investidores ou marketeiros. Voc\u00ea pode at\u00e9 mesmo desejar avaliar a efici\u00eancia das suas estrat\u00e9gias de publicidade. Voc\u00ea deve estar em posi\u00e7\u00e3o de restringir a dura\u00e7\u00e3o da sua pesquisa, pois ter\u00e1 que aguentar o desejo de perguntar sobre tudo o que lhe vier \u00e0 mente. Em \u00faltima an\u00e1lise, isto significa que voc\u00ea deve ter um conjunto bem definido de objectivos<\/strong> que o ajudar\u00e1 a identificar que perguntas deve aplicar ao inqu\u00e9rito.<\/p>\n\n\n\n

\"estabelecer<\/figure>\n\n\n\n

Operar em Reverso<\/strong><\/h3>\n\n\n\n

Assim que voc\u00ea tem determinado seus objetivos, voc\u00ea deve contemplar os dados<\/strong> que voc\u00ea quer receber dos resultados da pesquisa e depois usar o pensamento inverso para engendrar perguntas que lidem com esses assuntos. Como ilustra\u00e7\u00e3o, se voc\u00ea quiser saber como os clientes ou clientes gostam do servi\u00e7o do seu neg\u00f3cio, fa\u00e7a a eles todas as perguntas que voc\u00ea pode pensar que dizem respeito a como eles foram atendidos. Perguntas sobre assuntos como a simpatia dos funcion\u00e1rios, a atmosfera, etc., devem ser feitas. Apenas tem a certeza de que n\u00e3o pergunta perguntas de duplo sentido<\/a>. Isto significa que voc\u00ea n\u00e3o deve perguntar duas coisas numa pergunta que possa confundir ou obrigar o participante a responder de uma forma que voc\u00ea n\u00e3o espera. Por exemplo, n\u00e3o fa\u00e7a perguntas como: \"Qu\u00e3o acolhedores e experientes eram os operadores do servi\u00e7o ao cliente?\" Pode ser que os operadores fossem acolhedores, mas n\u00e3o eram muito experientes, ou o contr\u00e1rio. Isto pode ter impacto na forma como o participante responde \u00e0 pergunta. Voc\u00ea ter\u00e1 os melhores resultados se fizer as perguntas mais focadas e relevantes para os seus objectivos.<\/p>\n\n\n\n

Esteja Ciente de Qualquer Preconceito<\/strong><\/h3>\n\n\n\n

Voc\u00ea provavelmente saber\u00e1 os tipos de respostas que provavelmente receber\u00e1 em suas pesquisas. No entanto, \u00e9 um erro comum criar perguntas que levam a respostas que voc\u00ea deseja. Por exemplo, \u00e9 um erro comum criar perguntas que levam a respostas que voc\u00ea deseja: \"Concorda que os operadores de servi\u00e7o ao cliente foram acolhedores?\" Se voc\u00ea conduzir o participante desta forma, eles tendem a ser mais amig\u00e1veis ou tendenciosos, mesmo que seja falso. Pense em aleatorizar a ordem da pergunta e tenha certeza de que s\u00e3o perguntas reais e n\u00e3o declara\u00e7\u00f5es.<\/p>\n\n\n\n

Experi\u00eancia em Primeiro Lugar<\/strong><\/h3>\n\n\n\n

\u00c9 uma boa ideia ter uma pessoa experiente a editar a sua pesquisa primeiro. Deve ser claro e direto com perguntas pontuais. N\u00e3o se esque\u00e7a de cronometrar algu\u00e9m a responder ao question\u00e1rio. Se levar muito tempo ou se houver muitas quest\u00f5es, muitos participantes n\u00e3o terminar\u00e3o o question\u00e1rio. As quest\u00f5es abertas exigir\u00e3o mais tempo para serem respondidas. No entanto, elas produzir\u00e3o melhores resultados. Portanto, n\u00e3o se assuste e comece a usar um ferramenta gratuita de pesquisa on-line<\/strong><\/a>!<\/p>\n\n\n\n

Re\u00fana o Resultado e Avalie as Informa\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n

\u00c9 vital que voc\u00ea mantenha o controlo dos seus clientes. Ao fazer isso, voc\u00ea pode ser solicitado a entregar e-mails para obter feedback, publicar an\u00fancios em seu site e at\u00e9 mesmo em alguns sites de terceiros, a fim de atrair mais pessoas para participar da pesquisa. N\u00e3o se esque\u00e7a de manter a sua pesquisa aberta e dispon\u00edvel durante uma semana para dar a todos uma oportunidade justa de participar dela. Assim que obtiver os seus resultados, analisare-os e cansar as suas pr\u00f3prias conclus\u00f5es. Quando isso for feito, volte aos objectivos fundamentais desde o primeiro passo e verifique se os atingiu com a pesquisa.<\/p>", "protected": false }, "excerpt": { "rendered": "

Com qualquer tipo de inqu\u00e9rito, n\u00e3o \u00e9 invulgar ver perguntas a serem feitas sobre o seu c\u00f3digo postal e como soube de uma determinada empresa. Muitos de n\u00f3s j\u00e1 ouvimos estas perguntas quando ao telefone com empresas de cabo ou Internet. Estas perguntas s\u00e3o feitas porque o conhecimento de uma empresa sobre a atitude de um cliente em rela\u00e7\u00e3o a um produto ou [...]<\/p>", "protected": false }, "author": 1, "featured_media": 122, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 33 ], "tags": [ 20 ], "class_list": [ "post-121", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-survey-tips", "tag-making-surveys" ], "yoast_head": "\nConselhos para fazer pesquisas on-line - Artigos SurveyRock<\/title>\n<meta name=\"description\" content=\"Aconselhamento para elabora\u00e7\u00e3o de pesquisas online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pt\/consigli-per-fare-sondaggi-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conselhos para fazer pesquisas on-line - 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