{ "id": 114, "date": "2014-11-21T10:17:10", "date_gmt": "2014-11-21T09:17:10", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114" }, "modified": "2020-10-19T20:43:00", "modified_gmt": "2020-10-19T18:43:00", "slug": "look-online-marketing-research", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/look-online-marketing-researchearch\/", "title": { "rendered": "Um olhar sobre a Pesquisa de Marketing Online" }, "content": { "rendered": "

Se voc\u00ea quer permanecer no neg\u00f3cio, ent\u00e3o voc\u00ea deve ficar de olho no que seus clientes querem, e a pesquisa de marketing via internet \u00e9 apenas a maneira de fazer isso. Se voc\u00ea acha que instintos e adivinha\u00e7\u00f5es s\u00e3o uma op\u00e7\u00e3o melhor, ent\u00e3o voc\u00ea est\u00e1 muito enganado. \u00c9 por isso que os propriet\u00e1rios da empresa e os marqueteiros mudaram para pesquisas online, a fim de coletar os dados necess\u00e1rios para mant\u00ea-los no neg\u00f3cio. Estes tipos de pesquisa podem ser usados para discernir o feedback do produto, h\u00e1bitos de compra, avaliar tamanhos de marketing, aferir o reconhecimento da marca e muito mais.<\/p>\n\n\n\n\n\n\n\n

COMO OS PROFISSIONAIS UTILIZAM COMO PESQUISAS ONLINE<\/strong><\/h2>\n\n\n\n

Contacte o p\u00fablico<\/h3>\n\n\n\n

Se voc\u00ea quiser obter os dados espec\u00edficos do seu p\u00fablico-alvo, o levantamento online \u00e9 definitivamente a maneira mais eficaz de realizar essa tarefa - desde que voc\u00ea tenha amostras de mercado ideais para entregar suas pesquisas. Voc\u00ea pode ter que construir uma lista ou pode j\u00e1 ter uma, mas ter os contactos para entregar as suas pesquisas \u00e9 uma obriga\u00e7\u00e3o!<\/p>\n\n\n\n

Revisar os pre\u00e7os e atrac\u00e7\u00f5es do produto<\/h3>\n\n\n\n

Ao receber o feedback do cliente fa\u00e7a seu inqu\u00e9ritos online<\/a>A sua empresa \u00e9 capaz de construir reflex\u00f5es que trar\u00e3o mais gratifica\u00e7\u00e3o ao cliente, melhorias nos produtos e essencialmente vendas. Se voc\u00ea quiser um feedback \u00f3timo, ent\u00e3o voc\u00ea precisar\u00e1 fazer perguntas como: como voc\u00ea faria para melhorar nosso produto? Voc\u00ea tamb\u00e9m pode perguntar aos clientes o que eles gostam sobre os produtos da concorr\u00eancia.<\/p>\n\n\n\n

Construir t\u00e9cnicas e procedimentos de redes sociais<\/h3>\n\n\n\n

As pesquisas em linha far\u00e3o voc\u00ea entender rapidamente a import\u00e2ncia dos sites de m\u00eddia social. A sua integra\u00e7\u00e3o com o marketing do seu neg\u00f3cio ir\u00e1 ajud\u00e1-lo muito a perceber que fontes de m\u00eddia voc\u00ea deve estar observando. Obter um \"retweet\" no Twitter ou um \"como\" no Facebook s\u00f3 pode exibir tanto, mas como pesquisas em linha o ajudam a compreender os \"porqu\u00eas\" e podem ajudar a desencadear uma nova ideia para o seu mercado. Para descobrir se os clientes actuais est\u00e3o interessados em novos recursos ou classifica\u00e7\u00f5es de produtos, Twitter ou Facebook podem ser \u00f3timos lugares para medir a curiosidade.<\/p>\n\n\n\n

\"apenas<\/figure>\n\n\n\n

Investigar e avaliar um mercado alvo<\/h3>\n\n\n\n

Uma das maiores despesas da sua empresa poderia ser marketing. Voc\u00ea deve ter certeza de que as t\u00e9cnicas de marketing que voc\u00ea est\u00e1 contemplando trar\u00e3o o ROI projetado antes de voc\u00ea come\u00e7ar a gastar fundos para novas campanhas. Pesquisas de an\u00e1lise de mercado online ir\u00e3o ajud\u00e1-lo a examinar os melhores pre\u00e7os de produtos, ideais locais para lojas de varejo e o tamanho poss\u00edvel do mercado em que voc\u00ea se encontra. Avaliar o mercado antes de entrar nele \u00e9 sempre o melhor caminho.<\/p>\n\n\n\n

Aprenda os melhores lugares para atingir os clientes<\/h3>\n\n\n\n

Voc\u00ea precisa distinguir poss\u00edveis clientes em um novo local? Use estas pesquisas para perguntar aos potenciais compradores sua idade, sexo, renda, localiza\u00e7\u00e3o, lugares onde fazem compras, hobbies, quantos filhos t\u00eam ou qualquer outra coisa. Ao fazer isso, voc\u00ea pode descobrir onde \u00e9 mais prov\u00e1vel que o seu p\u00fablico esteja e como atingi-los!<\/p>\n\n\n\n

Divis\u00e3o de Mercado<\/h3>\n\n\n\n

Se voc\u00ea precisa jogar peso a seu favor, comece a considerar a segmenta\u00e7\u00e3o do mercado do cliente. Essencialmente, isto significa que voc\u00ea ir\u00e1 se concentrar em grupos menores de consumidores que compartilham caracter\u00edsticas prevalecentes, como geografia, uso do produto, demografia ou estilo de vida. Uma pesquisa online \u00e9 a forma perfeita de recolher todas essas informa\u00e7\u00f5es necess\u00e1rias, identificando as v\u00e1rias divis\u00f5es e o que elas procuram num produto ou servi\u00e7o.<\/p>\n\n\n\n

Escolha uma melhor estrat\u00e9gia a empregar<\/h3>\n\n\n\n

A sua base de clientes est\u00e1 mais receptiva a um cartaz de auto-estrada ou a um banner online? Se quiser experimentar um novo formato de publicidade, ent\u00e3o as pesquisas online ir\u00e3o ajud\u00e1-lo a tirar uma conclus\u00e3o sobre os meios mais eficazes para atingir o seu p\u00fablico-alvo.<\/p>", "protected": false }, "excerpt": { "rendered": "

Se quiser manter-se no neg\u00f3cio, deve manter-se atento ao que os seus clientes querem, e a pesquisa de marketing atrav\u00e9s da Internet \u00e9 apenas a forma de o fazer. 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