{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pt\/buscas-de-mercado-ajuda-ao-cliente\/", "title": { "rendered": "Como as pesquisas de mercado ajudam a entender seus clientes?" }, "content": { "rendered": "

As pesquisas de mercado s\u00e3o o m\u00e9todo mais eficaz e frequentemente utilizado para obter informa\u00e7\u00f5es de mercado para as organiza\u00e7\u00f5es. As pesquisas permitem que a sua empresa compreenda os seus mercados, clientes e clientes. Elas tamb\u00e9m permitem que voc\u00ea projecte e implemente estrat\u00e9gias de marketing para n\u00e3o apenas manter o seu nome e participa\u00e7\u00e3o no mercado, mas tamb\u00e9m para se aventurar em novos mercados e at\u00e9 mesmo criar o seu pr\u00f3prio mercado (criando procura para os seus produtos e servi\u00e7os).<\/p>\n\n\n\n\n\n\n\n

\"Sondagem<\/figure><\/div>\n\n\n\n

Com o crescimento das m\u00eddias sociais e a crescente globaliza\u00e7\u00e3o, voc\u00ea estar\u00e1 perdendo se n\u00e3o atualizar sua organiza\u00e7\u00e3o com rela\u00e7\u00e3o \u00e0s \u00faltimas atualiza\u00e7\u00f5es e mudan\u00e7as tecnol\u00f3gicas. \u00c0 medida que mais e mais pessoas est\u00e3o se tornando tecnologicamente experientes, \u00e9 imperativo que a sua organiza\u00e7\u00e3o as alcance em um n\u00edvel pessoal. Isto permitir\u00e1 que voc\u00ea os entenda melhor e ajude a engrenar a sua organiza\u00e7\u00e3o para atender \u00e0s suas necessidades.<\/p>\n\n\n\n

As pesquisas de mercado online oferecem-lhe uma oportunidade de conhecer melhor os seus clientes. Veja como as pesquisas de mercado online ou beneficie:<\/p>\n\n\n\n

Saiba o que eles querem<\/h3>\n\n\n\n

Digamos que voc\u00ea est\u00e1 planejando fornecer frangos congelados, mas seu p\u00fablico e seus clientes s\u00e3o todos veganos. O que voc\u00ea faz agora? Realizar pesquisas de mercado online antes do design e lan\u00e7amento do produto ajuda. Ajuda a identificar os seus clientes, e suas prefer\u00eancias, de antem\u00e3o. O seu produto, assim concebido, ser\u00e1 melhor adaptado de acordo com as necessidades dos seus clientes.<\/p>\n\n\n\n

Al\u00e9m disso, a maioria dos seus clientes tem conhecimentos inform\u00e1ticos e provavelmente preferiria responder a inqu\u00e9ritos online em vez de inqu\u00e9ritos orais ou impressos.<\/p>\n\n\n\n

F\u00e1cil de responder<\/h3>\n\n\n\n

Imagine enviar um question\u00e1rio impresso para os seus clientes, apenas para o ter de volta sem resposta. Se voc\u00ea acha isso irritante, imagine como deve ser irritante para o seu cliente tirar uma caneta, responder \u00e0s suas perguntas e escrever sugest\u00f5es com as suas pr\u00f3prias m\u00e3os! Quero dizer, quem faz mais isso? Pense em como deve parecer irritante quando o seu question\u00e1rio come\u00e7a com \"J\u00e1 usou o nosso produto? Se sim, ent\u00e3o prossiga para a pr\u00f3xima pergunta\". E o cliente responde com um \"N\u00e3o, n\u00e3o usei!\".<\/p>\n\n\n\n

No mundo electr\u00f3nico de hoje, estes m\u00e9todos nunca ir\u00e3o produzir resultados positivos. As pesquisas on-line podem ser distribu\u00eddas aos seus clientes, que podem responder-las a qualquer momento que considerem conveniente. Eles exigem op\u00e7\u00f5es simples de \"toque para selecionar\" em seus smartphones e teclado\/teclado para responder perguntas escritas. Isso garante que todos os question\u00e1rios sejam devolvidos preenchidos para lhe dar um conhecimento profundo dos seus desejos e necessidades, sem segundas tentativas.<\/p>\n\n\n\n

Reduzir os erros humanos<\/h3>\n\n\n\n

Os question\u00e1rios off-line s\u00e3o muito mais suscept\u00edveis a erros humanos. As respostas registadas dependem da aten\u00e7\u00e3o e concentra\u00e7\u00e3o do inquiridor, limitando a sua credibilidade na determina\u00e7\u00e3o das tend\u00eancias dos clientes e do mercado.<\/p>\n\n\n\n

As pesquisas de mercado on-line postam o feedback do cliente diretamente no software, sem passar por um terceiro. Isto permite uma comunica\u00e7\u00e3o directa entre si e os seus clientes. Tamb\u00e9m o ajudar\u00e1 a procurar o feedback adequado directamente, sem bombardear os seus clientes com pap\u00e9is e folhas.<\/p>\n\n\n\n

Para saber mais sobre os benef\u00edcios das pesquisas de mercado online e como elas ajudam a entender melhor seus clientes, por favor visite nosso p\u00e1gina de caracter\u00edsticas<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Os estudos de mercado s\u00e3o o m\u00e9todo mais eficaz e frequentemente utilizado para obter informa\u00e7\u00f5es de mercado para organiza\u00e7\u00f5es. As sondagens permitem \u00e0 sua empresa compreender os seus mercados, clientes, e clientes. 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