{
    "id": 524,
    "date": "2015-09-22T17:36:43",
    "date_gmt": "2015-09-22T15:36:43",
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    "modified": "2020-10-19T17:46:03",
    "modified_gmt": "2020-10-19T15:46:03",
    "slug": "14-things-you-must-know-about-your-customers-and-prospects",
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    "link": "http:\/\/www.surveyrock.com\/blog\/pl\/14-rzeczy-ktore-musisz-wiedziec-o-swoich-klientach-i-prospektach\/",
    "title": {
        "rendered": "14 rzeczy, kt\u00f3re musisz wiedzie\u0107 o swoich klientach i potencjalnych klientach"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"455\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/08\/23050310\/14_Customer_Survey.jpg\" alt=\"14_Customer_Survey\" class=\"wp-image-529\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Infusionsoft zebra\u0142 pomocn\u0105 list\u0119 7 rzeczy, kt\u00f3re musisz wiedzie\u0107 o swoich klientach:<\/p>\n\n\n\n<p>1. <strong>Ich nazwy<\/strong>. Nic nie przemawia do jednostki szybciej ni\u017c jej imi\u0119. Wykorzystaj je do budowania relacji z klientem.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>2. <strong>Co kupili<\/strong>. Je\u015bli wiesz, co Twoi klienci kupili w przesz\u0142o\u015bci, masz dobry pomys\u0142, co kupi\u0105 ponownie. (I nie b\u0119dzie traci\u0107 czasu na promowanie produkt\u00f3w o niewielkim lub \u017cadnym zainteresowaniu).<\/p>\n\n\n\n<p>3. <strong>Jak cz\u0119sto dokonuj\u0105 zakup\u00f3w<\/strong>. Osoby, kt\u00f3re rzadko kupuj\u0105 od Ciebie mog\u0105 potrzebowa\u0107 dodatkowej zach\u0119ty... wi\u0119cej marketingu. Natomiast stali klienci mog\u0105 nie potrzebowa\u0107 dodatkowej zach\u0119ty do sprzeda\u017cy, ale mog\u0105 skorzysta\u0107 z newslettera lub kuponu.<\/p>\n\n\n\n<p>4. <strong>Jak du\u017co wydaj\u0105 (\u015brednio)<\/strong>. Po co po\u015bwi\u0119ca\u0107 cenny czas na oferowanie klientom produkt\u00f3w, na kt\u00f3re ich nie sta\u0107? To mo\u017ce zawstydzi\u0107 klienta, pokazuje brak osobistego zainteresowania i mo\u017ce spowodowa\u0107, \u017ce klienci strac\u0105 zainteresowanie.<\/p>\n\n\n\n<p>5. <strong>Ostatni raz dokonali zakupu<\/strong>. Czy straci\u0142e\u015b klienta, nawet o tym nie wiedz\u0105c? Kto jest nadal lojalny? Kto zb\u0142\u0105dzi\u0142 (i trzeba go sprowadzi\u0107 z powrotem)?<\/p>\n\n\n\n<p>6. <strong>Ka\u017cda interakcja, jak\u0105 z nimi mia\u0142e\u015b<\/strong>. Dokumentacja jest wa\u017cna z oczywistych powod\u00f3w. Ale mo\u017cliwo\u015b\u0107 \"przypomnienia\" sobie poprzednich rozm\u00f3w sprawi, \u017ce klient poczuje si\u0119 wa\u017cny i doceniony.<\/p>\n\n\n\n<p>7. <strong>Jak oni czuj\u0105 si\u0119 w Twojej firmie<\/strong>. Informacje zwrotne od klient\u00f3w to najlepszy spos\u00f3b na ulepszenie produkt\u00f3w\/us\u0142ug, zaspokojenie potrzeb klient\u00f3w i przyci\u0105gni\u0119cie wi\u0119kszej liczby klient\u00f3w.<\/p>\n\n\n\n<p>Numer 7 na ich li\u015bcie nie by\u0142 zaskoczeniem; wysy\u0142anie ankiet do klient\u00f3w to \u015bwietny spos\u00f3b na uzyskanie potrzebnych informacji zwrotnych. Aby dowiedzie\u0107 si\u0119 wi\u0119cej o ankietach dla klient\u00f3w, sprawd\u017a nasze <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/05\/when-to-conduct-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiedy przeprowadza\u0107 ankiety w\u015br\u00f3d klient\u00f3w<\/a> . <a href=\"http:\/\/www.surveyrock.com\/blog\/2015\/03\/ten-reasons-to-send-customer-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dziesi\u0119\u0107 powod\u00f3w, dla kt\u00f3rych warto wysy\u0142a\u0107 ankiety do klient\u00f3w<\/a> stanowiska.<\/p>\n\n\n\n<p>Infusionsoft zebra\u0142 r\u00f3wnie\u017c 7 rzeczy, kt\u00f3re koniecznie musisz wiedzie\u0107 o swoich potencjalnych klientach, a wszystkie z nich mo\u017cna \u0142atwo zebra\u0107 za pomoc\u0105 prostej ankiety online:<\/p>\n\n\n\n<p>1. <strong>Wiek<\/strong>. Wszystko, co m\u00f3wisz i piszesz, w tym slang, aluzje, trudno\u015b\u0107 s\u0142\u00f3w i tematy powinny by\u0107 dostosowane do wieku.<\/p>\n\n\n\n<p>2. <strong>P\u0142e\u0107<\/strong>. Pomimo podw\u00f3jnych r\u00f3l, jakie pe\u0142ni\u0105 m\u0119\u017cczy\u017ani i kobiety, wi\u0119kszo\u015b\u0107 os\u00f3b mo\u017cna podzieli\u0107 na segmenty (i sprzeda\u0107 je) w oparciu o zainteresowania lub potrzeby zwi\u0105zane z p\u0142ci\u0105.<\/p>\n\n\n\n<p>3. <strong>Lokalizacja<\/strong>. Warto\u015bci i kultura r\u00f3\u017cni\u0105 si\u0119 w zale\u017cno\u015bci od demografii. Zrozumienie r\u00f3\u017cnic regionalnych pozwoli na lepsze ukierunkowanie przekazu.<\/p>\n\n\n\n<p>4. <strong>Poziom wykszta\u0142cenia<\/strong>. Podobnie jak w przypadku adekwatno\u015bci do wieku, poziom wykszta\u0142cenia powinien decydowa\u0107 o tym, w jaki spos\u00f3b zwracasz si\u0119 do potencjalnych klient\u00f3w i jakie korzy\u015bci znajd\u0105 oni w Twoim produkcie lub us\u0142udze.<\/p>\n\n\n\n<p>5. <strong>Doch\u00f3d<\/strong>. Potrzeby i pragnienia z jednej klasy spo\u0142ecznej do drugiej powinny by\u0107 przewodnikiem do rodzaj\u00f3w produkt\u00f3w i us\u0142ug, kt\u00f3re powinny by\u0107 sprzedawane im.<\/p>\n\n\n\n<p>6. <strong>Stan cywilny<\/strong>. Warto\u015bci, potrzeby i pragnienia os\u00f3b pozostaj\u0105cych w zwi\u0105zku ma\u0142\u017ce\u0144skim znacznie r\u00f3\u017cni\u0105 si\u0119 od tych, kt\u00f3re s\u0105 samotne. Marketing wiadomo\u015bci rodzinnych do os\u00f3b samotnych (i vice versa) mo\u017ce straci\u0107 umow\u0119 dla Ciebie.<\/p>\n\n\n\n<p>7. <strong>Co nie daje im spa\u0107 w nocy<\/strong>. To jest najwa\u017cniejszy z nich. Musisz pozna\u0107 obawy, zmartwienia, troski, ekscytacje, nadzieje i marzenia swojego potencjalnego klienta. Kiedy znasz rozmow\u0119 w g\u0142owie swojego potencjalnego klienta, mo\u017cesz wej\u015b\u0107 w ni\u0105, przem\u00f3wi\u0107 do niego i zbudowa\u0107 relacj\u0119, kt\u00f3ra doprowadzi do pozyskania klienta.<\/p>\n\n\n\n<p>W przypadku interesuj\u0105cej wskaz\u00f3wki numer 7: \"Co nie daje im spa\u0107 w nocy?\", nie spos\u00f3b sobie nawet wyobrazi\u0107 potencjalnych odpowiedzi na takie pytanie. Kiedy komponujesz podobne pytania ankietowe, powiniene\u015b wymieni\u0107 kilka odpowiedzi do wyboru (finanse, rodzina, zdrowie, itd...) i zaoferowa\u0107 opcj\u0119 \"wybierz wszystkie, kt\u00f3re si\u0119 odnosz\u0105\", jak r\u00f3wnie\u017c opcj\u0119 \"inne\". Po w\u0142\u0105czeniu opcji \"inne\" mo\u017cesz zebra\u0107 otwarte odpowiedzi w celu uzyskania dalszych informacji na temat swoich klient\u00f3w. Najprawdopodobniej podziel\u0105 si\u0119 oni odpowiedziami, kt\u00f3rych nawet nie bra\u0142e\u015b pod uwag\u0119.<\/p>",
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        "rendered": "<p>Infusionsoft przygotowa\u0142 pomocn\u0105 list\u0119 7 rzeczy, kt\u00f3re musisz wiedzie\u0107 o swoich klientach: 1. Ich imi\u0119. Nic nie przemawia do cz\u0142owieka szybciej ni\u017c jego imi\u0119. Wykorzystaj je do budowania relacji z klientem.<\/p>",
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