{ "id": 502, "date": "2015-09-15T17:16:48", "date_gmt": "2015-09-15T15:16:48", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=502" }, "modified": "2020-10-19T17:39:44", "modified_gmt": "2020-10-19T15:39:44", "slug": "five-tips-for-a-successful-customer-satisfaction-survey", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pl\/piec-wskazowek-jak-skutecznie-przeprowadzic-ankiete-dotyczaca-zadowolenia-klienta\/", "title": { "rendered": "Pi\u0119\u0107 wskaz\u00f3wek, jak skutecznie przeprowadzi\u0107 badanie satysfakcji klienta" }, "content": { "rendered": "

\"Badaj swoich obecnych klient\u00f3w\" to cz\u0119sta sugestia, kt\u00f3ra ma pom\u00f3c w rozwoju Twojego biznesu. My w SurveyRock wiemy, jak wa\u017cne jest badanie Twoich klient\u00f3w dla Twojego sukcesu i chcemy, aby Twoje badania satysfakcji klient\u00f3w pomog\u0142y Ci zdoby\u0107 u\u017cyteczne informacje, kt\u00f3re mo\u017cesz naprawd\u0119 wykorzysta\u0107.<\/p>\n\n\n\n\n\n\n\n

\"Customer_Satisfaction_Survey\"\/<\/figure><\/div>\n\n\n\n

Wyeliminuj zgadywanie i post\u0119puj zgodnie z poni\u017cszymi pi\u0119cioma zasadami projektowania ankiet dla klient\u00f3w:<\/p>\n\n\n\n

1. Zapytaj o og\u00f3lne zadowolenie na pocz\u0105tku badania.<\/strong> Pozwoli Ci to zmieni\u0107 og\u00f3lne wra\u017cenia klient\u00f3w na temat Twojej firmy, produktu lub us\u0142ugi, zanim zaczn\u0105 oni my\u015ble\u0107 o konkretnych aspektach tych relacji. Nasza strona Pytanie o wynik promotora netto (NPS)<\/a> i szablon s\u0105 tu idealne.<\/p>\n\n\n\n

2. U\u017cyj 5-punktowej skali satysfakcji.<\/strong> Skale pyta\u0144 powinny mie\u0107 opisane etykiety zwi\u0105zane z liczbami, a g\u00f3rny koniec skali powinien oznacza\u0107, \u017ce klienci s\u0105 naprawd\u0119 \"zachwyceni\".<\/p>\n\n\n\n

3. B\u0105d\u017a konsekwentny w formu\u0142owaniu pyta\u0144.<\/strong> Sp\u00f3jno\u015b\u0107 jest krytyczna w badaniach satysfakcji klienta. Skale pyta\u0144 powinny by\u0107 sp\u00f3jne w obr\u0119bie danego kwestionariusza, jak r\u00f3wnie\u017c w czasie. Kluczowe miary satysfakcji klienta, w tym pytanie o og\u00f3ln\u0105 satysfakcj\u0119 oraz te, kt\u00f3re pytaj\u0105 o konkretne aspekty relacji, powinny wykorzystywa\u0107 t\u0119 sam\u0105 skal\u0119.<\/p>\n\n\n\n

4. Ankieta powinna by\u0107 kr\u00f3tka i skoncentrowana.<\/strong> Skoncentruj si\u0119 na tym, aby pozna\u0107 relacje swoich klient\u00f3w z Tob\u0105. Unikaj pokus, aby pyta\u0107 o wszystko, co kiedykolwiek chcia\u0142e\u015b wiedzie\u0107. Im wi\u0119cej zagadnie\u0144 starasz si\u0119 poruszy\u0107, tym bardziej prawdopodobne jest, \u017ce respondenci porzuc\u0105 ankiet\u0119.<\/p>\n\n\n\n

5. Zadawaj pytania demograficzne lub \"firmograficzne\".<\/strong> Pytanie o dane demograficzne lub firmograficzne (rodzaj i wielko\u015b\u0107 firmy lub bran\u017cy) umo\u017cliwia analiz\u0119 danych w podziale na r\u00f3\u017cne podgrupy - np. nowych klient\u00f3w lub klient\u00f3w regionalnych. Rozwa\u017c hipotezy dotycz\u0105ce profili klient\u00f3w, kt\u00f3re mog\u0105 mie\u0107 wp\u0142yw na poziom satysfakcji i do\u0142\u0105cz pytania, kt\u00f3re pozwol\u0105 uchwyci\u0107 te dane.<\/p>\n\n\n\n

Pami\u0119taj, \u017ce zadowolenie Twoich klient\u00f3w jest bezpo\u015brednio powi\u0105zane z zyskowno\u015bci\u0105 - zadowoleni klienci kupuj\u0105 wi\u0119cej i polecaj\u0105 innych.<\/p>\n\n\n\n



Net Promoter\u00ae i NPS\u00ae s\u0105 zarejestrowanymi znakami towarowymi Satmetrix Systems, Inc, Bain & Company i Freda Reichhelda.<\/p>", "protected": false }, "excerpt": { "rendered": "

\"Badaj swoich obecnych klient\u00f3w\" to cz\u0119sta sugestia, kt\u00f3ra ma pom\u00f3c w rozwoju Twojego biznesu. 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