{ "id": 460, "date": "2015-06-18T17:10:44", "date_gmt": "2015-06-18T15:10:44", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=460" }, "modified": "2020-10-19T16:39:17", "modified_gmt": "2020-10-19T14:39:17", "slug": "building-a-feedback-loop-into-the-tactical-business-plan", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pl\/wbudowanie-petli-zwrotnej-do-taktycznego-biznesplanu\/", "title": { "rendered": "Wbudowanie p\u0119tli sprz\u0119\u017cenia zwrotnego w taktyczny biznesplan" }, "content": { "rendered": "
\"\"\/<\/a><\/figure><\/div>\n\n\n\n

Oszcz\u0119dni ludzie biznesu odkrywaj\u0105, \u017ce sposobem na bycie zwinnym na rynku jest zbudowanie ci\u0105g\u0142ej p\u0119tli informacji zwrotnej w kilku miejscach ich taktycznego planu biznesowego.<\/p>\n\n\n\n

SurveyRock<\/a> przedstawia niekt\u00f3re ze sposob\u00f3w, w jakie ankiety mog\u0105 poprawi\u0107 wydajno\u015b\u0107, efektywno\u015b\u0107 i rentowno\u015b\u0107 Twojej firmy:

<\/strong><\/p>\n\n\n\n

Uzyskaj opinie klient\u00f3w<\/strong><\/h3>\n\n\n\n\n\n\n\n

Jednym z najbardziej popularnych zastosowa\u0144 ankiet jest wykorzystanie ich jako miernika dla zadowolenie klienta<\/a>. Coroczne, p\u00f3\u0142roczne lub kwartalne ankiety s\u0142u\u017c\u0105 jako barometr kondycji firmy i pozwalaj\u0105 monitorowa\u0107 jej wyniki w czasie. Ponadto, wiele firm wysy\u0142a ankiety satysfakcji po ka\u017cdej transakcji z klientem, wykorzystuj\u0105c je jako spos\u00f3b na ocen\u0119 efektywno\u015bci poszczeg\u00f3lnych pracownik\u00f3w i samego produktu.<\/p>\n\n\n\n

Przetestuj koncepcj\u0119<\/strong><\/h3>\n\n\n\n

Rozszerzenie grupy odbiorc\u00f3w o potencjalnych klient\u00f3w pozwala sprawdzi\u0107 otwarto\u015b\u0107 rynku na udoskonalenie produktu lub now\u0105 ofert\u0119. Wys\u0142anie ankiety do dw\u00f3ch segment\u00f3w - cz\u0119\u015bci klient\u00f3w i cz\u0119\u015bci potencjalnych klient\u00f3w - daje wgl\u0105d w to, czy potencjalni klienci wymagaj\u0105 innych komunikat\u00f3w lub edukacji ni\u017c te, kt\u00f3re by\u0142y wymagane do pozyskania obecnej grupy klient\u00f3w.<\/p>\n\n\n\n

Sprawd\u017a swoich sprzedawc\u00f3w<\/strong><\/h3>\n\n\n\n

Ankiety mog\u0105 pom\u00f3c oceni\u0107, kt\u00f3rzy sprzedawcy s\u0105 najlepiej wyposa\u017ceni, aby dostarczy\u0107 surowce wymagane do realizacji planu produktu. Mo\u017cesz wys\u0142a\u0107 ankiet\u0119 z pytaniem o ich najkr\u00f3tszy czas realizacji, ich standardowe warunki wysy\u0142ki, itp. Pobieraj\u0105c ich odpowiedzi do arkusza kalkulacyjnego, mo\u017cna sortowa\u0107 dostawc\u00f3w wed\u0142ug tych najbardziej zdolnych do spe\u0142nienia nowych wymaga\u0144 dla szybszej wysy\u0142ki lub zwi\u0119kszenia zdolno\u015bci produkcyjnych.<\/p>\n\n\n\n

Zaplanuj i oce\u0144 swoje wydarzenie<\/strong><\/h3>\n\n\n\n

Ankieta to prosty spos\u00f3b na zebranie wielu punkt\u00f3w danych od du\u017cej grupy os\u00f3b. Osoby pracuj\u0105ce w marketingu i Planowanie imprez<\/a> Dzia\u0142y mog\u0105 \u0142atwo wdro\u017cy\u0107 ankiety, aby zapyta\u0107 przedstawicieli o czas przybycia na targi, ich \u017c\u0105dane zmiany itp., a nast\u0119pnie wykorzysta\u0107 te informacje do zaplanowania imprezy. a nast\u0119pnie wykorzysta\u0107 te informacje do zaplanowania imprezy. Nast\u0119pnie rozwa\u017c wdro\u017cenie osobnej ankiety, w kt\u00f3rej zapytasz przedstawicieli o ich opini\u0119 na temat warto\u015bci targ\u00f3w, liczby sprzeda\u017cy, kt\u00f3re s\u0105 z nimi zwi\u0105zane i czy planuj\u0105 wzi\u0105\u0107 w nich udzia\u0142 w przysz\u0142ym roku.<\/p>\n\n\n\n

Zmierz zadowolenie pracownik\u00f3w<\/strong><\/h3>\n\n\n\n

Ankiety online s\u0105 idealnym mechanizmem do pozyskiwania opinie pracownik\u00f3w<\/a>Zapewnia to anonimowo\u015b\u0107, kt\u00f3ra jest niezb\u0119dna dla szczerej informacji zwrotnej.<\/p>\n\n\n\n

Dzielenie si\u0119 najlepszymi praktykami<\/strong><\/h3>\n\n\n\n

Wskaz\u00f3wki s\u0105 na wag\u0119 z\u0142ota, a ankiety online s\u0105 skutecznym sposobem na zebranie m\u0105dro\u015bci, kt\u00f3rej nie mo\u017cna znale\u017a\u0107 gdzie indziej. Szybka ankieta na temat tego, jak poradzi\u0107 sobie z trudnym pytaniem biznesowym, generuje odpowiedzi, kt\u00f3re mo\u017cna bezpo\u015brednio zastosowa\u0107 w praktyce.<\/p>\n\n\n\n

Wpisz do swojego kalendarza<\/strong><\/h3>\n\n\n\n

Daj sobie wystarczaj\u0105co du\u017co czasu, aby naprawd\u0119 dowiedzie\u0107 si\u0119, co ujawni ankieta: zbyt cz\u0119sto ankiety s\u0105 przeprowadzane w ostatniej chwili, co uniemo\u017cliwia podj\u0119cie dzia\u0142a\u0144 na podstawie uzyskanych informacji. Opr\u00f3cz kwartalnego badania satysfakcji klienta, rozwa\u017c wysy\u0142anie ankiet wed\u0142ug tej rotacji:<\/p>\n\n\n\n

  • Ankiety operacyjne po ka\u017cdej transakcji<\/li>
  • Przed regularnie odbywaj\u0105cymi si\u0119 targami i imprezami<\/li>
  • Testy koncepcji marketingowych w zale\u017cno\u015bci od rozwoju produktu<\/li>
  • Kwartalne oceny pracownik\u00f3w<\/li>
  • Kwartalne badania sprzedawc\u00f3w<\/li>
  • P\u00f3\u0142roczne premiery produkt\u00f3w<\/li>
  • Coroczne badania satysfakcji pracownik\u00f3w<\/li>
  • Zapytania o \u015bwiadczenia przed zmianami w planach rocznych<\/li><\/ul>\n\n\n\n

    Rozmieszczenie ankiet<\/strong><\/h3>\n\n\n\n

    Istnieje kilka sposob\u00f3w na przeprowadzenie ankiety, a ka\u017cdy z nich ma swoje zalety. Jednorazowe wys\u0142anie wiadomo\u015bci e-mail do ca\u0142ej bazy klient\u00f3w lub potencjalnych klient\u00f3w to doskona\u0142y spos\u00f3b komunikacji. Je\u015bli umie\u015bcisz ankiet\u0119 na swojej stronie internetowej, wy\u015blesz sygna\u0142 do potencjalnych klient\u00f3w i sprzedawc\u00f3w, \u017ce stale ich s\u0142uchasz i jeste\u015b otwarty na opinie.<\/p>\n\n\n\n

    Wbudowanie p\u0119tli informacji zwrotnej w czasie rzeczywistym w kilku sekcjach rocznego biznesplanu mo\u017ce zapewni\u0107 Ci spos\u00f3b na bycie zwinnym - i kompetentnym - w swoich dzia\u0142aniach. Przeanalizuj sw\u00f3j kalendarz i plan i zadaj sobie pytanie: czy pomog\u0142oby przetestowanie tej koncepcji lub zebranie wi\u0119kszej ilo\u015bci informacji?<\/p>", "protected": false }, "excerpt": { "rendered": "

    Do\u015bwiadczeni ludzie biznesu odkrywaj\u0105, \u017ce sposobem na zwinno\u015b\u0107 na rynku jest zbudowanie ci\u0105g\u0142ej p\u0119tli informacji zwrotnej w kilku miejscach taktycznego planu biznesowego. SurveyRock oferuje niekt\u00f3re ze sposob\u00f3w, w jakie ankiety mog\u0105 poprawi\u0107 wydajno\u015b\u0107, skuteczno\u015b\u0107 i rentowno\u015b\u0107 Twojej firmy: Uzyskiwanie opinii klient\u00f3w<\/p>", "protected": false }, "author": 3, "featured_media": 461, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 58 ], "tags": [ 53, 19, 34, 40 ], "class_list": [ "post-460", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-customer-surveys", "tag-customer-surveys", "tag-feedback", "tag-online-survey", "tag-online-surveys" ], "yoast_head": "\nWbudowanie p\u0119tli informacji zwrotnej w taktyczny plan biznesowy | SurveyRock<\/title>\n<meta name=\"description\" content=\"SurveyRock przedstawia niekt\u00f3re ze sposob\u00f3w, w jakie ankiety mog\u0105 poprawi\u0107 wydajno\u015b\u0107, efektywno\u015b\u0107 i rentowno\u015b\u0107 Twojej 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