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    "date": "2015-06-11T17:10:27",
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    "slug": "best-practices-for-survey-email-invitations",
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        "rendered": "Najlepsze praktyki dotycz\u0105ce zaprosze\u0144 do udzia\u0142u w ankietach"
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        "rendered": "<p>Wa\u017cne jest, aby od razu wzbudzi\u0107 zainteresowanie respondenta Twoj\u0105 ankiet\u0105. Je\u015bli wysy\u0142asz email do os\u00f3b w Stanach Zjednoczonych, wa\u017cne jest r\u00f3wnie\u017c, aby <a href=\"https:\/\/www.ftc.gov\/tips-advice\/business-center\/guidance\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener noreferrer\">przestrzega\u0107 zasad okre\u015blonych przez CAN-SPAM Act<\/a>.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/youre_invited.jpg\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/05\/youre_invited.jpg\" alt=\"jeste\u015b_zaproszony\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Aby Twoja ankieta by\u0142a jak najbardziej udana, SurveyRock oferuje nast\u0119puj\u0105ce najlepsze praktyki dotycz\u0105ce zaprosze\u0144 do ankiet:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Upewnij si\u0119, \u017ce docelowi odbiorcy wyrazili zgod\u0119 na otrzymywanie ofert od Twojej firmy<\/li><li>Potwierd\u017a, w jaki spos\u00f3b lista zosta\u0142a zebrana i jak by\u0142a zarz\u0105dzana od tego czasu. Na przyk\u0142ad, w jaki spos\u00f3b s\u0105 obs\u0142ugiwane pro\u015bby o rezygnacj\u0119 i odbicia zwrotne?<\/li><li>potwierdzenie, \u017ce wnioski o rezygnacj\u0119 z wcze\u015bniejszego u\u017cytkowania zosta\u0142y odpowiednio rozpatrzone<\/li><li>Linia temat\u00f3w (zgodnie z prawem) nie mo\u017ce wprowadza\u0107 odbiorcy w b\u0142\u0105d co do tematu lub tre\u015bci wiadomo\u015bci. Dodatkowo, aby unikn\u0105\u0107 odfiltrowania jako SPAM, nie u\u017cywaj s\u0142\u00f3w \"wygraj\", \"nagroda\", \"loteria\" lub podawaj kwoty w dolarach (np. \"$1000\") w temacie. Je\u015bli to mo\u017cliwe, podaj temat ankiety i sponsora ankiety.<\/li><li>Adresy From i Reply To (zgodnie z prawem) musz\u0105 by\u0107 dok\u0142adne i identyfikowa\u0107 osob\u0119, kt\u00f3ra wys\u0142a\u0142a wiadomo\u015b\u0107 e-mail.<\/li><\/ul>\n\n\n\n<p>Tre\u015b\u0107 komunikatu (zgodnie z prawem) <strong>musi zawiera\u0107<\/strong> nast\u0119puj\u0105ce:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Informacje o rezygnacji. Wa\u017cny adres e-mail lub inna metoda usuni\u0119cia odbiorcy z listy mailingowej. Na przyk\u0142ad: \"Aby zosta\u0107 usuni\u0119tym z przysz\u0142ych wysy\u0142ek tego typu, prosz\u0119 wys\u0142a\u0107 odpowied\u017a na ten e-mail, a w temacie wiadomo\u015bci wpisa\u0107 - \"Usun\u0105\u0107 z badania XYZ\".<\/li><li>Fizyczny adres pocztowy nadawcy<\/li><\/ul>\n\n\n\n<p>Tre\u015b\u0107 komunikatu <strong>powinien zawiera\u0107<\/strong> wszystkie z poni\u017cszych:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pierwsze zdanie powinno by\u0107 przekonywuj\u0105ce i powinno komunikowa\u0107 pow\u00f3d, dla kt\u00f3rego warto wzi\u0105\u0107 udzia\u0142 w ankiecie. B\u0105d\u017a tak konkretny jak to tylko mo\u017cliwe.<\/li><li>Nazwa firmy lub osoby, kt\u00f3ra sponsoruje badanie<\/li><li>Kr\u00f3tkie wyja\u015bnienie celu badania<\/li><li>Czas, jaki respondent powinien po\u015bwi\u0119ci\u0107 na wype\u0142nienie ankiety. B\u0105d\u017a szczery; przedzia\u0142 czasowy jest w porz\u0105dku.<\/li><li>Wyja\u015bnienie, sk\u0105d\/jak uzyskano adres e-mail odbiorcy<\/li><li>Jasne instrukcje dotycz\u0105ce sposobu dost\u0119pu do ankiety<\/li><li>Je\u015bli w ankiecie znajduj\u0105 si\u0119 elementy przesiewowe, zamie\u015b\u0107 informacj\u0119 o tym, \u017ce respondent musi w pe\u0142ni zakwalifikowa\u0107 si\u0119 i wype\u0142ni\u0107 ankiet\u0119. Jest to szczeg\u00f3lnie wa\u017cne, je\u015bli oferowana jest zach\u0119ta. Na przyk\u0142ad: \"Szukamy okre\u015blonego rynku docelowego\".<\/li><li>Informacja o zach\u0119cie (je\u015bli dotyczy) musi by\u0107 wyra\u017ana. Nale\u017cy zamie\u015bci\u0107 regulamin loterii lub link do regulaminu.<\/li><\/ul>\n\n\n\n<p>Tre\u015b\u0107 komunikatu s<strong>nie powinien<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Stwierdzenie, \u017ce jest to \"nie SPAM\" (lub w og\u00f3le u\u017cycie s\u0142owa SPAM)<\/li><li>Brzmi anonimowo lub niejasno<\/li><li>Maj\u0105 d\u0142ugi tekst wyja\u015bniaj\u0105cy spos\u00f3b wykorzystania danych<\/li><li>U\u017cywaj j\u0119zyka nacisku, takiego jak \"musz\u0119\" lub \"pospiesz si\u0119\".<\/li><li>U\u017cywaj j\u0119zyka lub ofert typu \"oszustwo\".<\/li><\/ul>\n\n\n\n<p>E-maile przypominaj\u0105ce <strong>.<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>NIE b\u0119d\u0105 wysy\u0142ane do os\u00f3b, kt\u00f3re zrezygnowa\u0142y z pierwszego mailingu<\/li><li>W temacie wiadomo\u015bci nale\u017cy wpisa\u0107 s\u0142owo \"Przypomnienie\".<\/li><li>skr\u00f3con\u0105 wersj\u0105 pierwszego e-maila<\/li><\/ul>\n\n\n\n<p>Dzi\u0119ki SurveyRock, mo\u017cesz szybko i \u0142atwo stworzy\u0107 <a href=\"http:\/\/www.surveyrock.com\/\">ankiety online<\/a> i otrzymaj szybk\u0105 informacj\u0119 zwrotn\u0105, kt\u00f3rej potrzebujesz do podj\u0119cia wa\u017cnych decyzji. Informacje, kt\u00f3rych potrzebujesz, s\u0105 dost\u0119pne tylko za pomoc\u0105 ankiety.<\/p>",
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        "rendered": "<p>Wa\u017cne jest, aby od razu zainteresowa\u0107 respondenta Twoj\u0105 ankiet\u0105. Je\u015bli wysy\u0142asz e-mail do os\u00f3b w Stanach Zjednoczonych, wa\u017cne jest r\u00f3wnie\u017c, aby przestrzega\u0107 zasad okre\u015blonych przez CAN-SPAM Act.<\/p>",
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