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        "rendered": "<p>Wydaje si\u0119, \u017ce obecnie do\u015b\u0107 powszechn\u0105 praktyk\u0105 (przynajmniej w Stanach Zjednoczonych) jest umieszczanie na stronie internetowej <a href=\"http:\/\/www.surveyrock.com\/home\/customer-satisfaction-surveys.html\" target=\"_blank\" rel=\"noopener noreferrer\">badanie satysfakcji klienta<\/a> zaproszenia drukowane na paragonach przy kasie, kt\u00f3re oferuj\u0105 zni\u017ck\u0119 na kolejny zakup jako zach\u0119t\u0119 do wzi\u0119cia udzia\u0142u w badaniu.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Niekt\u00f3rzy widz\u0105 potencjalny b\u0142\u0105d w danych zwi\u0105zany z oferowaniem kodu rabatowego jako zach\u0119ty, ale w zale\u017cno\u015bci od rodzaju ankiety i grupy odbiorc\u00f3w, oferowanie zach\u0119ty jest zazwyczaj bardzo efektywne w zwi\u0119kszaniu wsp\u00f3\u0142czynnika odpowiedzi. Ludzie lubi\u0105 pomys\u0142, aby dosta\u0107 co\u015b za sw\u00f3j czas, a badania wykaza\u0142y, \u017ce zach\u0119ty mog\u0105 zwi\u0119kszy\u0107 wska\u017anik odpowiedzi \u015brednio o 50%.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"http:\/\/www.surveyrock.com\/home\/features.html\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/03\/customer_satisfaction.jpg\" alt=\"satysfakcja klienta\"\/><\/a><\/figure><\/div>\n\n\n\n<p>Wykorzystanie kod\u00f3w rabatowych jako zach\u0119ty do zwi\u0119kszenia<a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\"> zadowolenie klienta<\/a> Wska\u017anik odpowiedzi na ankiet\u0119 mo\u017ce by\u0107 korzystny w redukcji b\u0142\u0119du braku odpowiedzi, poniewa\u017c ankiety dla klient\u00f3w bez zach\u0119ty maj\u0105 tendencj\u0119 do wychwytywania tylko niezadowolonych. Wykorzystanie kodu rabatowego mo\u017ce pom\u00f3c zwi\u0119kszy\u0107 udzia\u0142 w badaniu wi\u0119kszo\u015bci klient\u00f3w znajduj\u0105cych si\u0119 po\u015brodku (tych pomi\u0119dzy bardzo zadowolonymi i bardzo niezadowolonymi), daj\u0105c Ci lepsze wyniki og\u00f3lne. Poza uzyskaniem wgl\u0105du w do\u015bwiadczenia zakupowe klient\u00f3w, oferowanie kod\u00f3w rabatowych jako zach\u0119t mo\u017ce zar\u00f3wno stymulowa\u0107 ponowny biznes, jak i wzmocni\u0107 Twoj\u0105 mark\u0119.<\/p>\n\n\n\n<p>Dane zebrane od respondent\u00f3w ankiety mog\u0105 by\u0107 wykorzystane jako dodatkowe narz\u0119dzie bada\u0144 marketingowych, daj\u0105c Ci dodatkowe informacje o kliencie. Oferowanie kodu rabatowego dostarcza Ci informacji na temat tego, co z\u0142o\u017cy\u0142o si\u0119 na pierwotny zakup klienta, a tak\u017ce czy i jak wykorzysta\u0142 on kod rabatowy, co daje dodatkowe dane, kt\u00f3re mo\u017cna wykorzysta\u0107, nie inaczej ni\u017c w przypadku wielu program\u00f3w lojalno\u015bciowych.<\/p>",
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