{
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    "date": "2014-12-30T20:41:08",
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    "slug": "9-reasons-why-online-market-surveys-are-better",
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    "link": "http:\/\/www.surveyrock.com\/blog\/pl\/9-powodow-dla-ktorych-badania-rynku-online-sa-lepsze\/",
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        "rendered": "9 powod\u00f3w, dla kt\u00f3rych badania rynku online s\u0105 lepsze"
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        "rendered": "<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><a href=\"http:\/\/www.surveyrock.com\/blog\/2014\/12\/9-reasons-why-online-market-surveys-are-better\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2014\/12\/market-research.jpg\" alt=\"Badania rynku\"\/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Badania rynkowe online daj\u0105 Twojej organizacji odpowiednie narz\u0119dzia do zaprojektowania i przeprowadzenia w\u0142asnych bada\u0144 rynkowych, przy znacznie ni\u017cszych kosztach ni\u017c zazwyczaj.  Takie ankiety pozwalaj\u0105 na nawi\u0105zanie kontaktu z klientami szybciej ni\u017c ankiety drukowane oraz umo\u017cliwiaj\u0105 \u0142atwiejsze wprowadzanie i modyfikowanie produkt\u00f3w.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Od momentu powstania, badania rynku online ciesz\u0105 si\u0119 techniczn\u0105 przewag\u0105 nad tradycyjnymi metodami ankietowania, poniewa\u017c coraz wi\u0119cej organizacji decyduje si\u0119 na ich przeprowadzanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Oto 9 powod\u00f3w, dla kt\u00f3rych badania rynku online s\u0105 najlepsze:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">1. Szybszy<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Szacuje si\u0119, \u017ce badania rynku online zajmuj\u0105 \u015brednio 60% mniej czasu ni\u017c tradycyjne metody badania rynku. Co wi\u0119cej, odpowied\u017a od Twoich klient\u00f3w jest natychmiastowa, co pozwala Ci na szybkie podejmowanie decyzji dotycz\u0105cych Twojego produktu\/us\u0142ugi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Ekonomiczny<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jak wspomniano we wcze\u015bniejszym wpisie na blogu, badania rynku online mog\u0105 zmniejszy\u0107 koszty ankiet nawet o jedn\u0105 czwart\u0105 w por\u00f3wnaniu z badaniami przeprowadzanymi w formie papierowej. Dzi\u0119ki temu Twoja firma mo\u017ce zaoszcz\u0119dzi\u0107 na op\u0142atach pocztowych i kosztach dostawy. Informacje zwrotne uzyskane z ankiety s\u0105 r\u00f3wnie\u017c \u0142atwo dost\u0119pne.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0141atwo\u015b\u0107 analizy i stosowania<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ankiety rynkowe online udost\u0119pniaj\u0105 u\u017cytkownikom szeroki zakres narz\u0119dzi do analizy wynik\u00f3w bada\u0144. Obejmuje to wykresy, tabele, macierze i tabele kontyngencji.  SurveyRock oferuje r\u00f3wnie\u017c konta Premium, kt\u00f3re umo\u017cliwiaj\u0105 filtrowanie wynik\u00f3w na podstawie wielu r\u00f3\u017cnych czynnik\u00f3w, tworzenie tabel krzy\u017cowych, a tak\u017ce eksportowanie danych zbiorczych lub poszczeg\u00f3lnych odpowiedzi do arkusza kalkulacyjnego w celu dalszej analizy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Przyjazny dla u\u017cytkownika<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Badanie wykaza\u0142o, \u017ce ponad dziewi\u0119\u0107dziesi\u0105t procent u\u017cytkownik\u00f3w uwa\u017ca internetowe ankiety rynkowe za wygodniejsze do wype\u0142niania ni\u017c ankiety telefoniczne. Ankiety online s\u0105 dost\u0119pne dla u\u017cytkownik\u00f3w w dowolnym momencie, a kwestionariusze s\u0105 zaprojektowane w taki spos\u00f3b, aby umo\u017cliwi\u0107 im \"pomijanie\" nieistotnych sekcji.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Przyjazny dla organizacji<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z punktu widzenia organizacji, wyniki bada\u0144 ankietowych mog\u0105 by\u0107 \u0142atwo przeniesione z formularzy online do specjalistycznego oprogramowania s\u0142u\u017c\u0105cego do obliczania i analizy wynik\u00f3w. Wszystko to odbywa si\u0119 w u\u0142amku czasu w por\u00f3wnaniu do tradycyjnych bada\u0144 ankietowych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Dok\u0142adne wyniki<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dzi\u0119ki badaniom rynku online wyeliminowany zostaje b\u0142\u0105d ludzki zwi\u0105zany z wprowadzaniem danych, przynajmniej je\u015bli chodzi o kopiowanie danych z ankiet offline. Wykonywanie powtarzaj\u0105cych si\u0119 zada\u0144 mo\u017ce by\u0107 m\u0119cz\u0105ce dla cz\u0142owieka, wp\u0142ywaj\u0105c negatywnie na jego uwag\u0119. U\u017cytkownicy mog\u0105 wype\u0142nia\u0107 kwestionariusze ankiet, a ich odpowiedzi zostan\u0105 przes\u0142ane bezpo\u015brednio do oprogramowania obliczeniowego, unikaj\u0105c tym samym szansy na jakikolwiek b\u0142\u0105d ludzki w pozyskiwaniu danych.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Audience-Limited<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Przy projektowaniu bada\u0144 rynkowych online mo\u017cesz ograniczy\u0107 grup\u0119 odbiorc\u00f3w. Wst\u0119pna selekcja odbiorc\u00f3w mo\u017ce umo\u017cliwi\u0107 Twojej organizacji zaprojektowanie ankiet rynkowych dostosowanych do potrzeb klient\u00f3w. Jest to szczeg\u00f3lnie przydatne, gdy Tw\u00f3j produkt lub us\u0142uga ma charakter techniczny i wymaga odpowiedzi od wykwalifikowanych os\u00f3b.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Dostosowane do potrzeb<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ankiety rynkowe online oferuj\u0105 r\u00f3\u017cne atrakcje wizualne zar\u00f3wno dla Ciebie, jak i Twojej grupy docelowej. S\u0105 one dost\u0119pne w r\u00f3\u017cnych motywach, kolorach, logotypach i mog\u0105 by\u0107 dostosowane do logo Twojej organizacji, zdj\u0119\u0107, film\u00f3w i innych grafik. To sprawia, \u017ce odpowiedzi na ankiety s\u0105 bardziej atrakcyjne dla Twoich odbiorc\u00f3w.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Przedstaw prawdziwy obraz<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anonimowo\u015b\u0107 jest szczeg\u00f3lnie przydatna w badaniach rynkowych. Podczas wype\u0142niania formularzy ankietowych Twoi klienci b\u0119d\u0105 bardziej sk\u0142onni do udzielania odpowiedzi, je\u015bli b\u0119d\u0105 wiedzieli, \u017ce ich dane pozostan\u0105 anonimowe. Badania rynku online cz\u0119sto nie wymagaj\u0105 podawania \u017cadnych danych osobowych przez docelowych odbiorc\u00f3w, wystarczy po prostu ich identyfikator e-mail.  Zapewni to szczer\u0105 informacj\u0119 zwrotn\u0105 od Twoich klient\u00f3w, poniewa\u017c wiedz\u0105 oni, \u017ce ich to\u017csamo\u015b\u0107 nigdy nie b\u0119dzie wymagana ani ujawniana.<\/p>",
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        "rendered": "<p>Ankiety rynkowe online zapewniaj\u0105 organizacji odpowiednie narz\u0119dzia do projektowania i przeprowadzania w\u0142asnych ankiet rynkowych, przy znacznie ni\u017cszych kosztach ni\u017c zwykle.  Takie ankiety pozwalaj\u0105 na szybszy kontakt z klientami i klientami ni\u017c ankiety drukowane i umo\u017cliwiaj\u0105 \u0142atwiejsze wprowadzanie i modyfikowanie produkt\u00f3w. Od momentu powstania, ankiety rynkowe online [...]<\/p>",
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