{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pl\/swietne-sposoby-na-wprowadzenie-produktu-na-rynek-w-mediach-spolecznosciowych\/", "title": { "rendered": "Wspania\u0142e sposoby na wprowadzenie produktu na rynek w mediach spo\u0142eczno\u015bciowych" }, "content": { "rendered": "

Teraz pewnie pomy\u015bla\u0142e\u015b o tym wszystkim, co zrobili Twoi konkurenci, kiedy wprowadzali swoje produkty na rynek. Czy by\u0142a to ogromna kampania z niepotrzebn\u0105 grafik\u0105, kt\u00f3ra wydawa\u0142a si\u0119 dzia\u0142a\u0107 po prostu dobrze, a nawet pomog\u0142a im si\u0119 wybi\u0107?<\/p>\n\n\n\n

Jako ma\u0142a firma jest ca\u0142kiem zrozumia\u0142e, \u017ce masz ograniczone zasoby, ale mo\u017cna to nadrobi\u0107 i dotrze\u0107 do wi\u0119kszej bazy klient\u00f3w z medi\u00f3w spo\u0142eczno\u015bciowych. Jest to szybkie, niezawodne i co najlepsze, BEZP\u0141ATNE.<\/p>\n\n\n\n\n\n\n\n

Zacznij od herbaty<\/h3>\n\n\n\n

Zanim faktycznie wprowadzisz produkt na rynek, zr\u00f3b kampania teaserowa<\/a>. Zacznij my\u015ble\u0107 o sposobach, w jakie mo\u017cesz wykorzysta\u0107 media spo\u0142eczno\u015bciowe, aby podpowiedzie\u0107, \u017ce zbli\u017ca si\u0119 co\u015b ekscytuj\u0105cego. Nadaj mu nazw\u0119 tak\u0105 jak \"projekt xyz\" i wspominaj o nim od czasu do czasu w swoich postach. Musisz stworzy\u0107 szum. B\u0119dziesz zaskoczony, jak wielu z twoich zwolennik\u00f3w b\u0119dzie dzwoni\u0107, wiadomo\u015b\u0107, mail i zapyta\u0107 o to.<\/p>\n\n\n\n

Praca nad obrazami<\/h3>\n\n\n\n

Tylko pami\u0119taj, aby zachowa\u0107 te kilka rzeczy w swoim umy\u015ble, kiedy robisz kampani\u0119. Eksperymentuj u\u017cywaj\u0105c post\u00f3w na Facebooku z obrazami i bez nich, dziel si\u0119 obrazami w trakcie realizacji, np. zamazanymi obrazami i pami\u0119taj, aby nie ujawnia\u0107 zbyt wiele nikomu, aby utrzyma\u0107 napi\u0119cie przy \u017cyciu.<\/p>\n\n\n\n

\"Sie\u0107<\/figure><\/div>\n\n\n\n

Wideo<\/h3>\n\n\n\n

Masz r\u00f3wnie\u017c mo\u017cliwo\u015b\u0107 stworzenia czego\u015b osobistego, jak na przyk\u0142ad wideo. Mo\u017cesz stworzy\u0107 co\u015b, co poka\u017ce, jak Tw\u00f3j zesp\u00f3\u0142 jest poch\u0142oni\u0119ty planowaniem nowego projektu. To zwi\u0119kszy ciekawo\u015b\u0107 i oczekiwanie.<\/p>\n\n\n\n

Lista zainteresowa\u0144 e-mail<\/h3>\n\n\n\n

Mo\u017cna nawet rozpocz\u0105\u0107 jedn\u0105 z rodzaju e-mail list zainteresowa\u0144 dla ludzi, kt\u00f3rzy chc\u0105 wiedzie\u0107 wi\u0119cej o uruchomieniu. Mo\u017cesz zrobi\u0107 specjalny link click-through gdzie ludzie mog\u0105 si\u0119 zapisa\u0107 i dosta\u0107 insider aktualizacje, je\u015bli s\u0105 one szczerze zainteresowany. Teraz celem tej listy jest, aby uzyska\u0107 s\u0142owo si\u0119, gdy produkt faktycznie uruchamia. Pomy\u015bl o tym, ludzie, kt\u00f3rzy bior\u0105 sw\u00f3j czas, aby wy\u015bwietli\u0107 zawarto\u015b\u0107 b\u0119dzie, w pewnym momencie, wspomnie\u0107 go do ludzi wok\u00f3\u0142 nich.<\/p>\n\n\n\n

Rozrywka i edukacja<\/h3>\n\n\n\n

Teraz, gdy czas uruchomienia w ko\u0144cu przybywa, upewnij si\u0119, \u017ce dodali\u015bmy inn\u0105 cz\u0119\u015b\u0107 procesu uruchamiania z zasob\u00f3w, takich jak to i wskaz\u00f3wki i lekcje domu. W ten spos\u00f3b b\u0119dziesz dodawa\u0107 warto\u015b\u0107 i wiele os\u00f3b b\u0119dzie chcia\u0142o wiedzie\u0107 wi\u0119cej o produkcie, kt\u00f3ry zosta\u0142 m\u00f3wisz.<\/p>\n\n\n\n

Zapoznaj siebie i nowy produkt<\/h3>\n\n\n\n

Po uruchomieniu produktu, lub podczas jego pre-launch, zawsze mo\u017cesz zrobi\u0107 sobie wywiad. Dobrym pomys\u0142em by\u0142oby zawrze\u0107 kilka pyta\u0144, kt\u00f3re kto\u015b mo\u017ce zada\u0107 i mo\u017ce wybra\u0107 gospodarza, kt\u00f3ry mo\u017ce odnosi\u0107 si\u0119 do swojego produktu zbyt. To pozwoli Ci stworzy\u0107 szum, kt\u00f3rego potrzebujesz, aby umie\u015bci\u0107 swoj\u0105 mark\u0119 lub produkt na przys\u0142owiowej mapie.<\/p>\n\n\n\n

Nie ma pewnego sposobu, aby stwierdzi\u0107, czy ludzie naprawd\u0119 rozprzestrzeniaj\u0105 s\u0142owo, czy nie. Jedn\u0105 z mo\u017cliwo\u015bci jest poproszenie lojalnych zwolennik\u00f3w o rozpowszechnienie tego s\u0142owa. W\u0142\u0105cz go do swoich e-maili, odnie\u015b si\u0119 do niego za pomoc\u0105 hash tag\u00f3w i odpowiedz ka\u017cdemu, kto si\u0119 nim podzieli.<\/p>\n\n\n\n

Po wykonaniu wielu, lub wszystkich, z tych dzia\u0142a\u0144, kiedy jeste\u015b wreszcie gotowy, aby uruchomi\u0107 sw\u00f3j produkt, masz ju\u017c podekscytowany publiczno\u015b\u0107 czeka na niego.<\/p>", "protected": false }, "excerpt": { "rendered": "

Teraz prawdopodobnie pomy\u015bla\u0142e\u015b o wszystkich rzeczach, kt\u00f3re zrobili twoi konkurenci, gdy wprowadzali na rynek swoje produkty. Czy by\u0142a to ogromna kampania z niepotrzebn\u0105 grafik\u0105, kt\u00f3ra wydawa\u0142a si\u0119 dzia\u0142a\u0107 dobrze, a nawet pomog\u0142a im wyj\u015b\u0107 na zero? Jako ma\u0142a firma jest ca\u0142kiem zrozumia\u0142e, \u017ce masz ograniczone zasoby, ale mo\u017cesz nadrobi\u0107 [...]<\/p>", "protected": false }, "author": 1, "featured_media": 213, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 23, 24 ], "class_list": [ "post-211", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-product-launch", "tag-social-media" ], "yoast_head": "\nJak wypromowa\u0107 produkt w mediach spo\u0142eczno\u015bciowych - Artyku\u0142y SurveyRock<\/title>\n<meta name=\"description\" content=\"Sugestie dla ma\u0142ych firm, jak wprowadzi\u0107 produkt na rynek za pomoc\u0105 medi\u00f3w spo\u0142eczno\u015bciowych.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pl\/awesome-ways-launch-product-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak wypromowa\u0107 produkt w mediach spo\u0142eczno\u015bciowych - 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