{ "id": 1267, "date": "2023-09-04T07:00:00", "date_gmt": "2023-09-04T05:00:00", "guid": { "rendered": "https:\/\/www.surveyrock.com\/blog\/?p=1267" }, "modified": "2023-09-16T18:50:26", "modified_gmt": "2023-09-16T16:50:26", "slug": "10-cheeky-benefits-of-online-surveys-for-b2b", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pl\/10-cheeky-benefits-of-online-surveys-for-b2b\/", "title": { "rendered": "10 bezczelnych korzy\u015bci z przeprowadzania ankiet online dla organizacji B2B: Kto powiedzia\u0142, \u017ce dane nie mog\u0105 by\u0107 zabawne?" }, "content": { "rendered": "

Wprowadzenie: Dlaczego w og\u00f3le m\u00f3wimy o ankietach?<\/h2>\n\n\n\n

Ankiety, ankiety, ankiety! Nie, nie tworzymy nowej przy\u015bpiewki na szkolny wiec. M\u00f3wimy o jednym z najbardziej niedocenianych narz\u0119dzi w zestawie narz\u0119dzi marketingowych B2B. Je\u015bli s\u0142owo \"ankieta\" przywo\u0142uje obrazy \u017cmudnych test\u00f3w wielokrotnego wyboru lub nieko\u0144cz\u0105cych si\u0119 formularzy, nadszed\u0142 czas, aby przebi\u0107 t\u0119 ba\u0144k\u0119 i do\u0142\u0105czy\u0107 do nowoczesnej ery.<\/p>\n\n\n\n\n\n\n\n

Ale dlaczego? \u015awietne pytanie! Przygotuj si\u0119 do robienia notatek lub jeszcze lepiej, dodaj t\u0119 stron\u0119 do zak\u0142adek (nie b\u0119d\u0119 mia\u0142 nic przeciwko), poniewa\u017c zag\u0142\u0119biamy si\u0119 w 10 najbardziej kusz\u0105cych korzy\u015bci p\u0142yn\u0105cych z przeprowadzania ankiet online dla organizacji B2B.<\/p>\n\n\n\n

1. Wejd\u017a do g\u0142owy klienta bez bycia przera\u017caj\u0105cym<\/h2>\n\n\n\n

Czy kiedykolwiek chcia\u0142e\u015b wiedzie\u0107, co my\u015bl\u0105 Twoi klienci? Ankieta jest jak FBI w badaniach klient\u00f3w - dostarcza wszystkich informacji bez pods\u0142uch\u00f3w.<\/p>\n\n\n\n

To tak, jakby da\u0107 klientom mikrofon i scen\u0119. Mo\u017cesz us\u0142ysze\u0107 ich niefiltrowane my\u015bli na temat tego, co kochaj\u0105, nienawidz\u0105 lub s\u0105 ca\u0142kowicie oboj\u0119tni, je\u015bli chodzi o Twoje produkty lub us\u0142ugi. Pami\u0119taj jednak, \u017ce z wielk\u0105 moc\u0105 wi\u0105\u017ce si\u0119 wielka odpowiedzialno\u015b\u0107 - wykorzystaj te informacje m\u0105drze!<\/p>\n\n\n\n

2. Oszcz\u0119dzaj pieni\u0105dze, kochanie!<\/h2>\n\n\n\n

Sp\u00f3jrzmy prawdzie w oczy, przeprowadzanie osobistych grup fokusowych i wywiad\u00f3w mo\u017ce by\u0107 kosztowne. Kto ma bud\u017cet na kaw\u0119 i p\u0105czki dla wszystkich? Nie wspominaj\u0105c ju\u017c o wynaj\u0119ciu eleganckiej sali konferencyjnej.<\/p>\n\n\n\n

Ankiety online do \"instant ramen\" bada\u0144 klient\u00f3w - tanie, \u0142atwe i zaskakuj\u0105co satysfakcjonuj\u0105ce. Jest to najbardziej op\u0142acalny spos\u00f3b na uzyskanie praktycznych informacji, przy jednoczesnym zachowaniu wystarczaj\u0105cej ilo\u015bci na pizz\u0119 w biurze.<\/p>\n\n\n\n

Przeczytaj wi\u0119cej o op\u0142acalnych strategiach marketingowych<\/a><\/p>\n\n\n\n

3. Czas to pieni\u0105dz, a ankiety oszcz\u0119dzaj\u0105 oba!<\/h2>\n\n\n\n

Pami\u0119tasz stare dobre czasy, kiedy trzeba by\u0142o czeka\u0107 tygodniami na ankiety wysy\u0142ane poczt\u0105? Ja te\u017c nie, bo kto ma na to czas?<\/p>\n\n\n\n

Ankiety online do Usain Bolt zbierania danych - szybki i skuteczny. Mo\u017cesz zbiera\u0107 odpowiedzi w czasie rzeczywistym i zacz\u0105\u0107 dzia\u0142a\u0107 na podstawie danych szybciej, ni\u017c zd\u0105\u017cysz powiedzie\u0107: \"Dlaczego tak d\u0142ugo z tym zwlekali\u015bmy?\".<\/p>\n\n\n\n

4. Przywitaj si\u0119 z globalizacj\u0105<\/h2>\n\n\n\n

Ahoj, mi\u0119dzynarodowi koledzy! Dzi\u0119ki ankietom online \u015bwiat staje si\u0119 Twoim miejscem zabaw. A przynajmniej miejscem gromadzenia danych.<\/p>\n\n\n\n

Mo\u017cesz \u0142\u0105czy\u0107 si\u0119 z klientami na ca\u0142ym \u015bwiecie bez wychodzenia z przytulnego biura. Wystarczy nacisn\u0105\u0107 \"wy\u015blij\" i ju\u017c mo\u017cesz dzia\u0142a\u0107 na arenie mi\u0119dzynarodowej.<\/p>\n\n\n\n

Korzy\u015bci z przej\u015bcia na rynek globalny<\/a><\/p>\n\n\n\n

\"Globus<\/figure>\n\n\n\n

5. B\u0105d\u017a Picassem personalizacji<\/h2>\n\n\n\n

Je\u015bli ka\u017cdy klient jest unikalnym p\u0142atkiem \u015bniegu, ankiety online pozwalaj\u0105 z\u0142apa\u0107 ka\u017cdego z nich na j\u0119zyk. Chwila, to zabrzmia\u0142o dziwnie. Chodzi mi o to, \u017ce mo\u017cesz dostosowa\u0107 pytania do r\u00f3\u017cnych segment\u00f3w odbiorc\u00f3w, zapewniaj\u0105c, \u017ce ka\u017cda interakcja b\u0119dzie osobista i odpowiednia.<\/p>\n\n\n\n

Techniki personalizacji<\/a><\/p>\n\n\n\n

6. Elastyczno\u015b\u0107 jak instruktor jogi<\/h2>\n\n\n\n

Chcesz doda\u0107 pytanie? Usun\u0105\u0107 jedno? Wstawi\u0107 zabawny GIF, kt\u00f3ry podsumowuje zmagania z zaanga\u017cowaniem klient\u00f3w B2B? Dzi\u0119ki ankietom online mo\u017cesz to zrobi\u0107.<\/p>\n\n\n\n

Dzisiejsze ankiety s\u0105 tak elastyczne, jak arty\u015bci Cirque du Soleil, z \u0142atwo\u015bci\u0105 dostosowuj\u0105c si\u0119 do konkretnych potrzeb.<\/p>\n\n\n\n

7. Dane tak \u015bwie\u017ce, \u017ce a\u017c skwiercz\u0105<\/h2>\n\n\n\n

\u017byjemy w erze wszystkiego w czasie rzeczywistym. Mo\u017cesz natychmiast zobaczy\u0107 polubienia, udost\u0119pnienia i \u017cenuj\u0105ce liter\u00f3wki. Dlaczego dane biznesowe mia\u0142yby by\u0107 inne?<\/p>\n\n\n\n

Ankiety online oferuj\u0105 informacje zwrotne w czasie rzeczywistym, umo\u017cliwiaj\u0105c wprowadzanie zmian na bie\u017c\u0105co. Zapomnij o nieaktualnych danych; m\u00f3wimy o \u015bwie\u017cych spostrze\u017ceniach!<\/p>\n\n\n\n

8. Zmie\u0144 krytyk\u00f3w w fan\u00f3w<\/h2>\n\n\n\n

Negatywna informacja zwrotna nie jest zabawna, ale jest niezwykle przydatna. Podobnie jak tw\u00f3j kumpel z si\u0142owni, kt\u00f3ry nalega na jeszcze jedno powt\u00f3rzenie, negatywne opinie popychaj\u0105 ci\u0119 do bycia lepszym.<\/p>\n\n\n\n

Ankiety online tworz\u0105 kana\u0142 dla tej konstruktywnej krytyki, oferuj\u0105c praktyczne spostrze\u017cenia pozwalaj\u0105ce na popraw\u0119 i rozw\u00f3j.<\/p>\n\n\n\n

9. Ka\u017cdy jest zwyci\u0119zc\u0105, kochanie!<\/h2>\n\n\n\n

Kto wygrywa, gdy uzyskujesz wgl\u0105d, dzi\u0119ki kt\u00f3remu Twoje produkty lub us\u0142ugi staj\u0105 si\u0119 lepsze? Ka\u017cdy. Dwaj klienci s\u0105 szcz\u0119\u015bliwsi. Tw\u00f3j zesp\u00f3\u0142 jest wzmocniony. Nawet ro\u015bliny w biurze wydaj\u0105 si\u0119 lepiej rozwija\u0107.<\/p>\n\n\n\n

Ankiety tworz\u0105 p\u0119tl\u0119 informacji zwrotnej, kt\u00f3ra jest prezentem, kt\u00f3ry nie przestaje dawa\u0107.<\/p>\n\n\n\n

10. Du\u0144czycy nigdy nie k\u0142ami\u0105, ale mog\u0105 zaskakiwa\u0107<\/h2>\n\n\n\n

Czasami dane ujawniaj\u0105 prawdy, kt\u00f3re s\u0105 tak szokuj\u0105ce, \u017ce czujemy si\u0119 jak w filmie M. Night Shyamalana. Niezale\u017cnie od tego, czy chodzi o odkrycie nowego segmentu rynku, czy te\u017c dowiedzenie si\u0119, \u017ce to, co uwa\u017ca\u0142e\u015b za najmniej wa\u017cn\u0105 funkcj\u0119, jest w rzeczywisto\u015bci ulubion\u0105 funkcj\u0105 klienta, przygotuj si\u0119 na rewelacje.<\/p>\n\n\n\n

Zrozumienie znaczenia analizy danych<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

A wi\u0119c masz to! Dziesi\u0119\u0107 powod\u00f3w, dla kt\u00f3rych Twoja organizacja B2B musi wskoczy\u0107 do poci\u0105gu z ankietami online. Wszyscy na pok\u0142ad, nast\u0119pny przystanek: Insightsville! Masz pytania lub chcesz podzieli\u0107 si\u0119 w\u0142asnymi zwyci\u0119stwami w ankietach online? Zostaw komentarz poni\u017cej; ch\u0119tnie si\u0119 z Tob\u0105 zapoznamy.<\/p>\n\n\n\n

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Wprowadzenie: Dlaczego w og\u00f3le rozmawiamy o ankietach? Ankiety, ankiety, ankiety! Nie, nie tworzymy nowej przy\u015bpiewki na szkolny wiec. M\u00f3wimy o jednym z najbardziej niedocenianych narz\u0119dzi w zestawie narz\u0119dzi marketingowych B2B. Je\u015bli s\u0142owo \"ankieta\" przywo\u0142uje obrazy \u017cmudnych test\u00f3w wielokrotnego wyboru lub nieko\u0144cz\u0105cych si\u0119 formularzy, nadszed\u0142 czas, aby [...]<\/p>", "protected": false }, "author": 1, "featured_media": 1272, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 1 ], "tags": [], "class_list": [ "post-1267", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-uncategorized" ], "yoast_head": "\n10 bezczelnych korzy\u015bci z przeprowadzania ankiet online dla organizacji B2B: Kto powiedzia\u0142, \u017ce dane nie mog\u0105 by\u0107 zabawne? - Artyku\u0142y SurveyRock<\/title>\n<meta name=\"description\" content=\"Odkryj 10 osza\u0142amiaj\u0105cych korzy\u015bci p\u0142yn\u0105cych z korzystania z ankiet online w Twojej organizacji B2B. Uzyskaj spostrze\u017cenia szybciej ni\u017c kot na gor\u0105cym blaszanym dachu i zaoszcz\u0119d\u017a pieni\u0105dze!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/test2.surveyrock.com\/blog\/bg\/10-\u0438\u0437\u0433\u043e\u0434\u043d\u0438-\u043f\u0440\u0435\u0434\u0438\u043c\u0441\u0442\u0432\u0430-\u043d\u0430-\u043e\u043d\u043b\u0430\u0439\u043d-\u043f\u0440\u043e\u0443\u0447\u0432\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 bezczelnych korzy\u015bci z przeprowadzania ankiet online dla organizacji B2B: Kto powiedzia\u0142, \u017ce dane nie mog\u0105 by\u0107 zabawne? - Artyku\u0142y SurveyRock\" \/>\n<meta property=\"og:description\" content=\"Odkryj 10 osza\u0142amiaj\u0105cych korzy\u015bci p\u0142yn\u0105cych z korzystania z ankiet online w Twojej organizacji B2B. 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