{ "id": 114, "date": "2014-11-21T10:17:10", "date_gmt": "2014-11-21T09:17:10", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=114" }, "modified": "2020-10-19T20:43:00", "modified_gmt": "2020-10-19T18:43:00", "slug": "look-online-marketing-research", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pl\/look-online-marketing-research\/", "title": { "rendered": "Spojrzenie na badania marketingowe online" }, "content": { "rendered": "

Je\u015bli chcesz pozosta\u0107 w biznesie, a nast\u0119pnie trzeba zachowa\u0107 karty na to, co klienci chc\u0105, a badania marketingowe przez internet jest tylko spos\u00f3b, aby to zrobi\u0107. Je\u015bli uwa\u017casz, \u017ce instynkty jelit i zgadywanie s\u0105 lepsz\u0105 opcj\u0105, to jeste\u015b bardzo myli\u0107. Dlatego w\u0142a\u015bnie w\u0142a\u015bciciele firm i marketerzy zacz\u0119li korzysta\u0107 z ankiet online, aby zebra\u0107 dane niezb\u0119dne do utrzymania si\u0119 na rynku. Ankiety te mog\u0105 by\u0107 wykorzystywane do badania opinii o produktach, zwyczaj\u00f3w zakupowych, oceny wielko\u015bci marketingu, rozpoznawalno\u015bci marki i wielu innych.<\/p>\n\n\n\n\n\n\n\n

JAK PROFESJONALI\u015aCI KORZYSTAJ\u0104 Z ANKIET ONLINE<\/strong><\/h2>\n\n\n\n

Kontakt z publiczno\u015bci\u0105<\/h3>\n\n\n\n

Je\u015bli chcesz uzyska\u0107 konkretne informacje od swojej grupy docelowej, ankiety online s\u0105 zdecydowanie najbardziej efektywnym sposobem na realizacj\u0119 tego zadania - o ile masz idealne pr\u00f3bki rynku, do kt\u00f3rych mo\u017cesz dostarczy\u0107 swoje ankiety. By\u0107 mo\u017ce b\u0119dziesz musia\u0142 zbudowa\u0107 list\u0119 lub mo\u017cesz ju\u017c j\u0105 mie\u0107, ale posiadanie kontakt\u00f3w, do kt\u00f3rych mo\u017cesz dostarczy\u0107 ankiety jest konieczno\u015bci\u0105!<\/p>\n\n\n\n

Rewizja cen produkt\u00f3w i atrakcji<\/h3>\n\n\n\n

Dzi\u0119ki otrzymywaniu informacji zwrotnych od klient\u00f3w ankiety online<\/a>Jeste\u015b w stanie zbudowa\u0107 refleksje, kt\u00f3re przynios\u0105 wi\u0119ksz\u0105 satysfakcj\u0119 klienta, ulepszenia produktu i w efekcie sprzeda\u017c. Je\u015bli chcesz uzyska\u0107 optymaln\u0105 informacj\u0119 zwrotn\u0105, musisz zadawa\u0107 takie pytania, jak: jak sprawi\u0107, by nasz produkt by\u0142 lepszy? Mo\u017cesz r\u00f3wnie\u017c zapyta\u0107 klient\u00f3w, co im si\u0119 podoba w towarach konkurencji.<\/p>\n\n\n\n

Konstruowanie technik i procedur dotycz\u0105cych medi\u00f3w spo\u0142eczno\u015bciowych<\/h3>\n\n\n\n

W zwi\u0105zku z tym, \u017ce nie jest to mo\u017cliwe, nie ma potrzeby, aby\u015b nie wiedzia\u0142a, \u017ce jest to co\u015b, co nie jest mo\u017cliwe. Zintegrowanie ich z marketingiem Twojej firmy pomo\u017ce Ci w u\u015bwiadomieniu sobie, kt\u00f3re media powiniene\u015b obserwowa\u0107. Uzyskanie \"retweet\" na Twitterze lub \"like\" na Facebooku mo\u017ce tylko tyle pokaza\u0107, ale ankiety online pomog\u0105 Ci zrozumie\u0107 \"dlaczego\" i mog\u0105 pom\u00f3c zaiskrzy\u0107 nowy pomys\u0142 dla Twojego rynku. Aby dowiedzie\u0107 si\u0119, czy obecni klienci byliby zainteresowani nowszymi funkcjami produkt\u00f3w lub klasyfikacjami, Twitter lub Facebook mog\u0105 by\u0107 \u015bwietnymi miejscami do pomiaru ciekawo\u015bci.<\/p>\n\n\n\n

\"tylko<\/figure>\n\n\n\n

Zbadanie i ocena docelowego rynku<\/h3>\n\n\n\n

Jednym z najwi\u0119kszych wydatk\u00f3w Twojej firmy mo\u017ce by\u0107 marketing. Nale\u017cy upewni\u0107 si\u0119, \u017ce techniki marketingowe, kt\u00f3re rozwa\u017casz, przynios\u0105 przewidywany zwrot z inwestycji, zanim zaczniesz wydawa\u0107 pieni\u0105dze na nowe kampanie. Ankiety analizy rynku online pomog\u0105 Ci zbada\u0107 najlepsze ceny produkt\u00f3w, idealne lokalizacje dla sklep\u00f3w detalicznych i mo\u017cliw\u0105 wielko\u015b\u0107 rynku, na kt\u00f3rym jeste\u015b. Ocena rynku przed wej\u015bciem na niego jest zawsze najlepszym sposobem.<\/p>\n\n\n\n

Dowiedz si\u0119, gdzie najlepiej dotrze\u0107 do klient\u00f3w<\/h3>\n\n\n\n

Czy potrzebujesz wyr\u00f3\u017cni\u0107 potencjalnych klient\u00f3w w nowej lokalizacji? U\u017cyj tych ankiet, aby zapyta\u0107 potencjalnych nabywc\u00f3w o ich wiek, p\u0142e\u0107, dochody, lokalizacj\u0119, miejsca, w kt\u00f3rych robi\u0105 zakupy, hobby, ile maj\u0105 dzieci lub cokolwiek innego. W ten spos\u00f3b dowiesz si\u0119, gdzie najprawdopodobniej znajduje si\u0119 Twoja publiczno\u015b\u0107 i jak do niej dotrze\u0107!<\/p>\n\n\n\n

Dzia\u0142 rynku<\/h3>\n\n\n\n

Je\u015bli chcesz zrzuci\u0107 ci\u0119\u017car na swoj\u0105 korzy\u015b\u0107, zacznij rozwa\u017ca\u0107 segmentacj\u0119 rynku klient\u00f3w. Zasadniczo oznacza to, \u017ce skupisz si\u0119 na mniejszych grupach konsument\u00f3w, kt\u00f3re maj\u0105 wsp\u00f3lne cechy, takie jak geografia, wykorzystanie produktu, demografia lub styl \u017cycia. Ankieta online jest doskona\u0142ym sposobem na zebranie wszystkich tych niezb\u0119dnych informacji poprzez zidentyfikowanie r\u00f3\u017cnych podzia\u0142\u00f3w i tego, czego szukaj\u0105 w produkcie lub us\u0142udze.<\/p>\n\n\n\n

Wybierz najlepsz\u0105 strategi\u0119 do zastosowania<\/h3>\n\n\n\n

Czy Twoja baza klient\u00f3w by\u0142aby bardziej otwarta na billboard na autostradzie lub baner online? Je\u015bli chcesz eksperymentowa\u0107 z nowym formatem reklamy, to ankiety online pomog\u0105 Ci wyci\u0105gn\u0105\u0107 wnioski na temat najbardziej skutecznych \u015brodk\u00f3w, aby dotrze\u0107 do grupy docelowej.<\/p>", "protected": false }, "excerpt": { "rendered": "

Je\u015bli chcesz pozosta\u0107 w biznesie, to musisz zachowa\u0107 karty na to, co klienci chc\u0105, a badania marketingowe przez internet jest tylko spos\u00f3b, aby to zrobi\u0107. Je\u015bli uwa\u017casz, \u017ce jelita instynkty i zgadywanie s\u0105 lepsz\u0105 opcj\u0105, to jeste\u015b bardzo myli\u0107. To dlatego w\u0142a\u015bciciele firm i marketer\u00f3w maj\u0105 [...]<\/p>", "protected": false }, "author": 1, "featured_media": 115, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [ 16 ], "class_list": [ "post-114", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing", "tag-research" ], "yoast_head": "\nBadania rynku online - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Je\u015bli chcesz pozosta\u0107 w biznesie, to musisz mie\u0107 oko na to, czego chc\u0105 Twoi klienci, a badania marketingowe przez internet to tylko spos\u00f3b, aby to zrobi\u0107.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.surveyrock.com\/blog\/pl\/\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c-\u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0435-\u0438\u0441\u0441\u043b\u0435\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Badania rynku online - 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