{ "id": 108, "date": "2014-11-14T20:01:15", "date_gmt": "2014-11-14T19:01:15", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=108" }, "modified": "2020-10-19T20:44:48", "modified_gmt": "2020-10-19T18:44:48", "slug": "market-surveys-help-understanding-customers", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/pl\/badania-rynkowe-pomagaja-rozumiec-klientow\/", "title": { "rendered": "Jak badania rynku pomagaj\u0105 w zrozumieniu klient\u00f3w?" }, "content": { "rendered": "

Badania rynku s\u0105 najbardziej efektywn\u0105 i cz\u0119sto stosowan\u0105 metod\u0105 pozyskiwania informacji rynkowych dla organizacji. Badania umo\u017cliwiaj\u0105 firmie zrozumienie rynk\u00f3w, klient\u00f3w i kontrahent\u00f3w. Umo\u017cliwiaj\u0105 tak\u017ce opracowanie i wdro\u017cenie strategii marketingowych, kt\u00f3re pozwol\u0105 nie tylko utrzyma\u0107 nazw\u0119 i udzia\u0142 w rynku, ale tak\u017ce wej\u015b\u0107 na nowe rynki, a nawet stworzy\u0107 w\u0142asny rynek (poprzez stworzenie popytu na swoje produkty i us\u0142ugi).<\/p>\n\n\n\n\n\n\n\n

\"Ankieta<\/figure><\/div>\n\n\n\n

Wraz z rozwojem medi\u00f3w spo\u0142eczno\u015bciowych i rosn\u0105cej globalizacji, b\u0119dziesz na przegranej pozycji, je\u015bli nie aktualizowa\u0107 swoj\u0105 organizacj\u0119 w odniesieniu do najnowszych aktualizacji i zmian technologicznych. Poniewa\u017c coraz wi\u0119cej ludzi staje si\u0119 zaawansowanych technologicznie, konieczne jest, aby Twoja organizacja dotar\u0142a do nich na poziomie osobistym. Pozwoli to na lepsze zrozumienie ich i pomo\u017ce dostosowa\u0107 organizacj\u0119 do ich potrzeb.<\/p>\n\n\n\n

Badania rynkowe online daj\u0105 Ci mo\u017cliwo\u015b\u0107 lepszego poznania swoich klient\u00f3w. Oto jakie korzy\u015bci przynios\u0105 Ci internetowe badania rynku:<\/p>\n\n\n\n

Dowiedz si\u0119, czego chc\u0105<\/h3>\n\n\n\n

Za\u0142\u00f3\u017cmy, \u017ce planujesz dostarcza\u0107 mro\u017cone kurczaki, ale wszyscy Twoi odbiorcy i klienci s\u0105 weganami. Co teraz zrobisz? Przeprowadzenie bada\u0144 rynkowych online przed zaprojektowaniem i wprowadzeniem produktu na rynek jest bardzo pomocne. Dzi\u0119ki temu mo\u017cna wcze\u015bniej zidentyfikowa\u0107 swoich klient\u00f3w i ich preferencje. Tak zaprojektowany produkt b\u0119dzie lepiej dostosowany do potrzeb klienta.<\/p>\n\n\n\n

Co wi\u0119cej, wi\u0119kszo\u015b\u0107 Twoich klient\u00f3w b\u0119dzie potrafi\u0142a obs\u0142ugiwa\u0107 komputer i prawdopodobnie b\u0119dzie wola\u0142a odpowiada\u0107 na ankiety online ni\u017c ustne lub drukowane.<\/p>\n\n\n\n

\u0141atwa odpowied\u017a<\/h3>\n\n\n\n

Wyobra\u017a sobie, \u017ce wysy\u0142asz do swoich klient\u00f3w wydrukowan\u0105 ankiet\u0119, po czym otrzymujesz j\u0105 z powrotem bez odpowiedzi. Je\u015bli uwa\u017casz to za irytuj\u0105ce, wyobra\u017a sobie, jak irytuj\u0105ce musi by\u0107 dla Twojego klienta wyci\u0105ganie d\u0142ugopisu, odpowiadanie na Twoje pytania i pisanie sugestii w\u0142asnor\u0119cznie! To znaczy, kto to ju\u017c robi? W zwi\u0105zku z tym, \u017ce nie jest to mo\u017cliwe, nie ma potrzeby, aby\u015b nie wiedzia\u0142a, \u017ce to nie jest mo\u017cliwe: \"Czy kiedykolwiek u\u017cywa\u0142e\u015b naszego produktu? Je\u015bli tak, to przejd\u017a do nast\u0119pnego pytania.\" A klient odpowiada \"Nie, nie u\u017cywa\u0142em!\".<\/p>\n\n\n\n

W dzisiejszym elektronicznym \u015bwiecie takie metody nigdy nie przynios\u0105 pozytywnych rezultat\u00f3w. Ankiety online mog\u0105 by\u0107 dystrybuowane do Twoich klient\u00f3w, kt\u00f3rzy mog\u0105 na nie odpowiada\u0107 w dowolnym czasie, kt\u00f3ry uznaj\u0105 zagodny. Wymagaj\u0105 one prostych opcji typu \"dotknij, aby wybra\u0107\" na smartfonach oraz klawiatury\/klawiatury do odpowiedzi na pytania pisemne. Gwarantuje to, \u017ce wszystkie ankiety zostan\u0105 zwr\u00f3cone i wype\u0142nione, daj\u0105c Ci dog\u0142\u0119bn\u0105 wiedz\u0119 o ich potrzebach i \u017cyczeniach, bez konieczno\u015bci zastanawiania si\u0119.<\/p>\n\n\n\n

Zmniejszenie liczby b\u0142\u0119d\u00f3w ludzkich<\/h3>\n\n\n\n

Kwestionariusze offline s\u0105 znacznie bardziej podatne na b\u0142\u0119dy ludzkie. Zarejestrowane odpowiedzi s\u0105 zale\u017cne od uwagi i koncentracji ankietera, co ogranicza ich wiarygodno\u015b\u0107 w okre\u015blaniu trend\u00f3w dotycz\u0105cych klient\u00f3w i rynku.<\/p>\n\n\n\n

Ankiety rynkowe online przesy\u0142aj\u0105 opinie klient\u00f3w bezpo\u015brednio do oprogramowania, bez przechodzenia przez stron\u0119 trzeci\u0105. Pozwoli to na bezpo\u015bredni\u0105 komunikacj\u0119 pomi\u0119dzy Tob\u0105 a Twoimi klientami. Pomo\u017ce Ci to r\u00f3wnie\u017c w bezpo\u015brednim poszukiwaniu odpowiednich informacji zwrotnych, bez bombardowania klient\u00f3w papierami i arkuszami.<\/p>\n\n\n\n

Aby dowiedzie\u0107 si\u0119 wi\u0119cej o korzy\u015bciach p\u0142yn\u0105cych z bada\u0144 rynkowych online i o tym, jak pomagaj\u0105 one lepiej zrozumie\u0107 klient\u00f3w, odwied\u017a nasz\u0105 stron\u0119 strona z funkcjami<\/a>.<\/p>", "protected": false }, "excerpt": { "rendered": "

Badania rynku s\u0105 najbardziej efektywn\u0105 i cz\u0119sto stosowan\u0105 metod\u0105 pozyskiwania informacji rynkowych dla organizacji. Badania umo\u017cliwiaj\u0105 Twojej firmie zrozumienie rynk\u00f3w, klient\u00f3w i klient\u00f3w. Umo\u017cliwiaj\u0105 r\u00f3wnie\u017c projektowanie i wdra\u017canie strategii marketingowych, aby nie tylko zachowa\u0107 nazw\u0119 rynku i udzia\u0142 w nim, ale r\u00f3wnie\u017c zapuszcza\u0107 si\u0119 na nowe rynki, a nawet [...]<\/p>", "protected": false }, "author": 1, "featured_media": 110, "comment_status": "open", "ping_status": "open", "sticky": false, "template": "", "format": "standard", "meta": { "footnotes": "" }, "categories": [ 51 ], "tags": [], "class_list": [ "post-108", "post", "type-post", "status-publish", "format-standard", "has-post-thumbnail", "hentry", "category-marketing" ], "yoast_head": "\nBadania rynkowe pomagaj\u0105 zrozumie\u0107 klient\u00f3w - SurveyRock Blog<\/title>\n<meta name=\"description\" content=\"Badania rynku online daj\u0105 Ci mo\u017cliwo\u015b\u0107 lepszego poznania swoich klient\u00f3w. 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