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    "slug": "five-tips-for-a-successful-customer-satisfaction-survey",
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    "link": "http:\/\/www.surveyrock.com\/blog\/nl\/vijf-tips-voor-een-succesvol-klantentevredenheids-onderzoek\/",
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        "rendered": "<p>\"Onderzoek uw bestaande klanten\" is een veel voorkomende suggestie om uw bedrijf te helpen groeien. Wij hier bij SurveyRock weten hoe belangrijk het enqu\u00eateren van uw klanten is voor uw succes en willen dat uw klanttevredenheidsonderzoek u helpt om bruikbare inzichten te verkrijgen die u echt kunt gebruiken.<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/06\/Customer_Satisfaction_Survey.jpg\" alt=\"Klantentevredenheidsenqu\u00eate\"\/><\/figure><\/div>\n\n\n\n<p>Vermijd giswerk en volg deze vijf principes voor het ontwerpen van klantenenqu\u00eates:<\/p>\n\n\n\n<p>1. <strong>Vraag naar de algemene tevredenheid aan het begin van de enqu\u00eate.<\/strong> Zo kunt u de algemene indrukken van klanten over uw bedrijf, product of dienst meten voordat zij aan specifieke aspecten van die relaties gaan denken. Onze <a href=\"https:\/\/www.surveyrock.com\/template\/sample-net-promoter-score-nps-survey-template-13509\" target=\"_blank\" rel=\"noreferrer noopener\">Netto Promotor Score (NPS) vraag<\/a> en sjabloon zijn hier ideaal.<\/p>\n\n\n\n<p>2. <strong>Gebruik een 5-punts tevredenheidsschaal.<\/strong> Vraagschalen moeten beschrijvende labels hebben bij de getallen, en het hoogste eind van de schaal moet betekenen dat klanten echt \"wowed\" zijn.<\/p>\n\n\n\n<p>3. <strong>Wees consequent in de formulering van je vraag.<\/strong> Consistentie is van cruciaal belang bij onderzoek naar klantentevredenheid. De schalen van de vragen moeten consistent zijn binnen een bepaalde vragenlijst en ook in de tijd. De belangrijkste metingen van klantentevredenheid, met inbegrip van de algemene tevredenheidsvraag en die vragen over specifieke aspecten van de relatie, moeten allemaal dezelfde schaal gebruiken.<\/p>\n\n\n\n<p>4. <strong>Houd de enqu\u00eate kort en doelgericht.<\/strong> Concentreer u op het begrijpen van de relatie tussen uw klanten en u. Vermijd de verleiding om alles te vragen wat u ooit hebt willen weten. Hoe meer u probeert te weten te komen, hoe groter de kans dat respondenten de enqu\u00eate niet meer zullen invullen.<\/p>\n\n\n\n<p>5. <strong>Stel demografische of \"firmografische\" vragen.<\/strong> Door te vragen naar demografische of bedrijfsgegevens (type en grootte van bedrijf of bedrijfstak) kunt u de gegevens analyseren per verschillende subgroep - zoals nieuwe klanten of regionale klanten. Overweeg hypotheses over klantprofielen die de tevredenheid kunnen be\u00efnvloeden en neem vragen op die deze gegevens vastleggen.<\/p>\n\n\n\n<p>Vergeet niet dat de tevredenheid van uw klanten rechtstreeks verband houdt met winstgevendheid - tevreden klanten kopen meer en verwijzen andere klanten door.<\/p>\n\n\n\n<p class=\"has-cyan-bluish-gray-color has-text-color has-small-font-size\"><br><br>Net Promotor\u00ae en NPS\u00ae zijn geregistreerde handelsmerken van Satmetrix Systems, Inc., Bain &amp; Company en Fred Reichheld.<\/p>",
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