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        "rendered": "<p>Als u bent zoals de meeste kleine bedrijven, dan is de kans groot dat u de meeste taken in uw organisatie zelf uitvoert. Misschien bent u bezig met verkoop, operations en financi\u00ebn, allemaal tegelijk en met beperkte middelen, waaronder tijd.  Het is belangrijk dat u uw zeer beperkte tijd besteedt aan de meest effici\u00ebnte strategie\u00ebn. Een van deze strategie\u00ebn is <a href=\"http:\/\/www.hubspot.com\/inbound-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">inbound marketing<\/a>. Veel bedrijven die hun activiteiten online afhandelen hebben met deze marketingmethode gewerkt en vonden het vrij vruchtbaar. Het hoeft niet uitgebreid te zijn. Plus denk erover na, de meeste mensen zijn te afgeleid door hun smart phones om het billboard te zien waar ze net voorbij kwamen. Hier is hoe u uw best kunt doen als het gaat om inbound marketing:<\/p>\n\n\n\n<!--more-->\n\n\n\n<h3 class=\"wp-block-heading\">Kwaliteit inhoud<\/h3>\n\n\n\n<p>Begin met het maken van inhoudelijke aanbiedingen. Deze zijn voor de bezoekers van uw website. De inhoud moet in overeenstemming zijn met uw marketingstrategie en de beoogde klantenkring. Je hebt de mogelijkheid om te kiezen uit eBooks, webinars, white papers etc. Het is aanbevolen dat u ten minste twee inhoud aanbiedingen maakt, maar waarvan de focus verschillend is om te zien welke de meeste interesse krijgt, en dan blijft u bij de ene die dat doet.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img decoding=\"async\" src=\"https:\/\/surveyrock-blog.s3.amazonaws.com\/blog\/wp-content\/uploads\/2015\/02\/inbound-marketing-surveys.jpg\" alt=\"Inbound marketing voor online bedrijven\"\/><\/figure><\/div>\n\n\n\n<p>Het kan tijdrovend zijn en u krijgt misschien niet onmiddellijk rendement, maar deze zullen zeer belangrijk zijn bij het omzetten van websitebezoekers in leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Optimaliseer uw website<\/h3>\n\n\n\n<p>U moet uw website optimaliseren om drie dingen te bereiken: <a href=\"http:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener noreferrer\">SEO<\/a>, bezoekers omzetten in leads en bruikbaarheid. Het is uiterst belangrijk dat u uw inhoud zoekmachinevriendelijk maakt. Dit betekent dat de gebruikers die zoeken naar de woorden en termen die in uw webinhoud worden gebruikt, de beste vooruitzichten zijn om in leads te veranderen. Zodra een bezoeker op uw website terechtkomt, is het zeer belangrijk dat uw website die prospect stimuleert om daar te blijven en meer te willen weten. Als het gaat om gebruiksvriendelijkheid, kunt u kiezen uit <a href=\"http:\/\/centerline.net\/blog\/ux-vs-ui-whats-the-difference\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX en UI<\/a> ontwerpen die een enorm voordeel zijn.<\/p>\n\n\n\n<p>Je hebt een perfecte mix nodig van geweldige landingspagina's, oproepen tot acties en gerichte contentaanbiedingen.<\/p>\n\n\n\n<p>Elke maand heb je een blog en een nieuwsbrief nodig. Google heeft onlangs zijn optimaliseringspraktijken veranderd, daarom is het belangrijk dat je hier effectief aan werkt.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Blogs<\/h3>\n\n\n\n<p>Als u een beginner bent, kunt u beginnen met een blog van drie dagen per week. Vergeet niet om onderwerpen te maken die uw potenti\u00eble klanten leuk zouden vinden. Zorg er daarna voor dat elke blogpost volledig SEO geoptimaliseerd is en maak vervolgens gebruik van uw sociale netwerk en e-mail lijsten en trek de doelmarkt aan om ze te lezen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nieuwsbrief<\/h3>\n\n\n\n<p>Als het op de nieuwsbrief aankomt, zorg er dan voor dat hij naar gerichte abonnees wordt gestuurd. Zorg er ook voor dat je de waarde uitlegt die de abonnees zullen krijgen als ze zich bij jou inschrijven en vergeet niet dat het nooit een verkoopsnieuwsbrief mag lijken, maar een educatieve nieuwsbrief die kwaliteitsvolle inhoud, links naar blogs en nieuwsupdates geeft.<\/p>\n\n\n\n<p>Wanneer u uw inbound marketing strategie uitvoert, zorg er dan voor dat u beoordelingen en de mogelijkheid om commentaar te geven instelt, zodat u in staat bent om te verbeteren. Begin met driemaandelijkse beoordelingen en ga dan over op maandelijkse beoordelingen van uw werk.<\/p>",
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