{ "id": 211, "date": "2014-12-26T18:47:56", "date_gmt": "2014-12-26T17:47:56", "guid": { "rendered": "http:\/\/www.surveyrock.com\/blog\/?p=211" }, "modified": "2020-10-19T13:03:47", "modified_gmt": "2020-10-19T11:03:47", "slug": "awesome-ways-launch-product-social-media", "status": "publish", "type": "post", "link": "http:\/\/www.surveyrock.com\/blog\/nl\/geweldige-manieren-lancering-product-sociale-media\/", "title": { "rendered": "Geweldige manieren om een product te lanceren op sociale media" }, "content": { "rendered": "

Nu heb je waarschijnlijk nagedacht over alle dingen die je concurrenten deden toen ze hun producten lanceerden. Was het een enorme campagne met onnodige graphics die prima leek te werken en hen zelfs hielp break-even te draaien?<\/p>\n\n\n\n

Als klein bedrijf is het heel begrijpelijk dat u beperkte middelen hebt, maar u kunt het goedmaken en een groter klantenbestand bereiken met sociale media. Het is snel, betrouwbaar en het beste van alles, GRATIS.<\/p>\n\n\n\n\n\n\n\n

Begin met een teaser<\/h3>\n\n\n\n

Voordat je daadwerkelijk een product lanceert, maak je een theekampagne<\/a>. Bedenk hoe je sociale media kunt gebruiken om te laten doorschemeren dat er iets spannends op komst is. Verzin een naam zoals \"project xyz\" en noem die af en toe in je berichten. Je moet een hype cre\u00ebren. Je zult verbaasd zijn hoeveel van je volgers je zult bellen, berichten, mailen en er naar vragen.<\/p>\n\n\n\n

Werk aan de beelden<\/h3>\n\n\n\n

Onthoud deze dingen goed wanneer je de campagne maakt. Experimenteer met Facebook-posts met en zonder afbeeldingen, deel work-in-progress-afbeeldingen, bijvoorbeeld onscherpe afbeeldingen, en onthoud dat je niet te veel aan iedereen prijsgeeft om de spanning erin te houden.<\/p>\n\n\n\n

\"Netwerk<\/figure><\/div>\n\n\n\n

De video<\/h3>\n\n\n\n

U hebt ook de mogelijkheid om iets persoonlijks te maken, zoals een video. U kunt er een samenstellen waarin u laat zien hoe uw team bezig is met de planning van een nieuw project. Dit zal de nieuwsgierigheid en anticipatie verhogen.<\/p>\n\n\n\n

E-mail-belangenlijst<\/h3>\n\n\n\n

U kunt zelfs een unieke e-maillijst beginnen voor mensen die meer willen weten over de lancering. U kunt een speciale doorkliklink maken waar mensen zich kunnen aanmelden en insiderupdates krijgen als ze oprecht ge\u00efnteresseerd zijn. Nu is het doel van deze lijst om het woord eruit te krijgen wanneer uw product daadwerkelijk wordt gelanceerd. Denk er eens over na, mensen die de tijd nemen om uw inhoud te bekijken, zullen het op een bepaald moment vermelden aan de mensen om hen heen.<\/p>\n\n\n\n

Onderhoudend en opvoedend<\/h3>\n\n\n\n

Wanneer de tijd van de lancering eindelijk is aangebroken, zorg er dan voor dat je een ander deel van het lanceringsproces toevoegt met hulpmiddelen zoals how to's en tips en take home lessen. Op deze manier voeg je waarde toe en zullen veel mensen meer willen weten over het product waar je het over hebt gehad.<\/p>\n\n\n\n

Maak jezelf en het nieuwe product vertrouwd<\/h3>\n\n\n\n

Als het product eenmaal gelanceerd is, of tijdens de pre-launch, kunt u zich altijd laten interviewen. Een goed idee zou zijn om een paar vragen op te nemen die iemand kan stellen en misschien een presentator te kiezen die ook met uw product te maken kan hebben. Zo cre\u00eber je de hype die je nodig hebt om je merk of product op de spreekwoordelijke kaart te zetten.<\/p>\n\n\n\n

Er is geen zekere manier om te weten of mensen het woord echt verspreiden of niet. Een mogelijkheid om dat te doen is door trouwe volgers te vragen het woord te verspreiden. Neem het op in uw e-mails, verwijs ernaar via hashtags en reageer op iedereen die het deelt.<\/p>\n\n\n\n

Nadat u veel, of al deze activiteiten hebt gedaan, wanneer u eindelijk klaar bent om uw product te lanceren, hebt u al een enthousiast publiek dat erop wacht.<\/p>", "protected": false }, "excerpt": { "rendered": "

Nu heb je waarschijnlijk nagedacht over alle dingen die je concurrenten deden toen ze hun producten lanceerden. Was het een enorme campagne met onnodige afbeeldingen die prima leek te werken en hen zelfs hielp break-even te draaien? 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